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Rahn De Rock => Parliament Hill => Topic started by: SmokingGun on January 03, 2013, 10:20:19 AM



Title: Bermuda Tourism Authority
Post by: SmokingGun on January 03, 2013, 10:20:19 AM
Former UBP Tourism Minister David Dodwell to head BTA....

http://www.royalgazette.com/article/20130103/NEWS04/701029922

PLP'ers are claiming UBP is back. Is he the right guy for the job?

I'm not 100% sure. He's still got some vested interests in both Bermuda and Nevis which can be seen as good or bad so should we hire someone from a marketing/sales background as top guy instead? Hmmmmm..... Gonna have to think on this one.


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 03, 2013, 11:07:16 AM
Let me be the first to comment on Furby.... What a freaking hypocrite! You didn't seem to mind being the head of your pyramid scam whilst getting paid to run around the world as Tourism minister.  :finger:


Title: Re: Bermuda Tourism Authority
Post by: Tryangle on January 03, 2013, 11:46:48 AM
The main issue is that the appointment immediately makes the whole thing controversial, as there are going to be more than a few who'll claim, "wait they wanted to take it out of the hands of politicians, and behold it goes to a (former) one".

I suppose they had to get the ball rolling as soon as possible, mind you.


Title: Re: Bermuda Tourism Authority
Post by: Mysty on January 03, 2013, 01:21:58 PM


Are the plp getting more publicity than the OBA in the Press?  Meanwhile, it seems as if the OBA has morphed back into the UBP.



 :facepalm:


Title: Re: Bermuda Tourism Authority
Post by: cash bar on January 03, 2013, 02:37:50 PM
I think that had David  never been a UBP mp  or a previous Minister of Tourism   there is little that one could criticise   seeing he owns two of the most successful small hotels in the tlantic/Caribbean  region.
He has the knowledge  that is needed unquestionably , but so many of our problems in tourism  are beyond what an 'Authority' can probably have any influence over. 
High operating costs and a generally bad attitude amongst many that tourists come into contact with off property  just to name two.

As someone suggested over on Bernews , might this be a reward for his work with Shawn Crockwell in the leadup to the last election ?

I have to add  that when Shawn  canvassed me  he was not with David  but I wish he  had been. It would have been a much more interesting 'doorstep meeting'   than it was . 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 05, 2013, 12:49:16 AM
What has David Dodwell done in past 10 years that has improved tourism in Bermuda? What is Dodwell capable of doing for tourism in the next 10 years? Why doesn't RG bio on Dodwell mention 9 Beaches deal with Ewrat Brown? Why are The Reefs 'Reviews' repeatedly mention that the property needs refurbishing. Why would you appoint Dodwell who has more than one conflict of interest in being a stakeholder? Smells like political payola!   :facepalm:


Title: Re: Bermuda Tourism Authority
Post by: Mysty on January 05, 2013, 08:51:51 AM

"... and a generally bad attitude amongst many that tourists come into contact with off property ..."

ALL my passengers say how friendly everyone is here, one guy said recently that this was the friendliest Island in the "Carribbean!"  Never has anyone mentioned what many feel is true, but really isn't, IMHO.  Our people ARE friendly....


 :meditation:


Title: Re: Bermuda Tourism Authority
Post by: cash bar on January 05, 2013, 09:40:03 AM
Generally speaking   we  probably are still considered as a friendly and welcoming place . We're just  nowhere near as welcoming and friendly as we used to be , say , back in the  60's

I think that the  better travelled the visitor is that you speak to  the more  variance you'll find in their perception of Bermuda.
As an example , I did a stint many years ago  closely connected to the  cruise ship visitors.  For the most part  those that came from the US  on the  weekly callers  I would consider poorly travelled . They mostly did other islands to our south  only and could see the difference here .  They loved not being hounded on the beaches by locals trying to sell  trinkets or braid their hair  but if they rented scooters they had a very different opinion of our  'friendliness and civility' !

Oddly ,  like most Bermudians ,  I know a lot of very well travelled  locals .People who have been to all 4 corners of the world and they will often say that they found people in other places , some places the last you would expect to, that we could learn a lot from  in their treatment of their tourists.   


Title: Re: Bermuda Tourism Authority
Post by: Mysty on January 05, 2013, 02:59:31 PM


Back in the day the Gov't produced targeted advertising at locals encouraging them to friendly up.  One campaign, IIRC, was called, "Bermuda is Me."

Those were the daze.... :bigsmile:  College Weeks....  Mmmmmm.


 :meditation:


Title: Re: Bermuda Tourism Authority
Post by: Mysty on January 05, 2013, 04:04:47 PM

I am also hearing from quite a few people in my cab that they feel the Dodwell appointment may be cronyism, like AMCAN suggests.  Personally, I feel he is a man of integrity, and would not make national tourism decisions based on whether his Hotels would profit more than others.  But people still don't trust him.  Don't know why....


 :meditation:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 05, 2013, 04:28:15 PM


Back in the day the Gov't produced targeted advertising at locals encouraging them to friendly up.  One campaign, IIRC, was called, "Bermuda is Me."

Those were the daze.... :bigsmile:  College Weeks....  Mmmmmm.


 :meditation:

Friendly was not only between locals and visitors it also extended between hotels and other stakeholders. Elbow Beach, Castle Harbour, Belmont Manor, Princess, St. George Hotel and others were different in what they offered, in price too and they competed for each visitor but they had a mutual respect for each other. Each property was unique in their own way but they all had two things in common, the friendliness of the staff and the quality of the service they provided and they didn't charge extra for it. Each hotel had their own pocket brochure that gave potential guests an overall picture of exactly what a guest would find there and if you were comparing hotels it was a given that staff friendliness and service would be comparable.

Today, friendliness and service at Bermuda properties varies by the day. David Dodwell has created two levels of service at the The Reefs Hotel and The Reefs Club and the level of service in those two levels varies by the day. You have repeat hotel guests who came to the Reefs year after year because of the staff friendliness and service and suddenly they no longer get that same friendliness and service because now it has been directed at the Club guests. So to get that friendliness and service they have to pay a premium and get a room on the Club side. Everything on the hotel side suffered for the 'fractional' side and now the whole property is suffering. Dodwell would have been better off to expand and improve the the hotel and maintain the image and quality The Reefs was known for and today could have easily been Bermuda's premier 5 Star property, and attracting guests all year.

Now the tourism stakeholders have their cliques, partnerships, etc. with BAT, BHA, DoT, Tourism Board and all going their own way one day and together the next and they don't have a clue that they must work for the benefit of each other and the benefit of Bermuda. IB and tourism have to work together for the benefit of each other and Bermuda too.

College Weeks and the US Armed Forces brought in thousands of young tourists that fell in love with Bermuda and became repeat visitors and Bermuda was not cheap but they came back. Most of Bermuda tourism stakeholders don't understand what needs to happen to bring back that repeat visitor and until they wake-up and work together as a united tourism team a Tourism Authority will never rebuild Bermuda tourism. IMHO David Dodwell doesn't understand what is required to rebuild Bermuda tourism and my opinion is based on what he didn't do at The Reefs Hotel and The Reefs Club.   

       


Title: Re: Bermuda Tourism Authority
Post by: Letariatpro on January 05, 2013, 04:32:03 PM
I have to agree with AMCAN, Dodwell is not the best choice for this.


Title: Re: Bermuda Tourism Authority
Post by: cash bar on January 05, 2013, 04:41:49 PM


Back in the day the Gov't produced targeted advertising at locals encouraging them to friendly up.  One campaign, IIRC, was called, "Bermuda is Me."

Those were the daze.... :bigsmile:  College Weeks....  Mmmmmm.


 :meditation:

Believe it or not  my  'Bermuda is me'  button is looking me in the face  right now !  But when dinosaurs roamed the Earth and I was in primary school we were taught the importance of tourism even way back then .  Another thing that was of paramount importance was KBB .


Title: Re: Bermuda Tourism Authority
Post by: Blankman on January 05, 2013, 04:56:00 PM
Those were the daze.... :bigsmile:  College Weeks....  Mmmmmm.

Ah yes - going to the beach to check out the latest styles in college swimwear ...


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 07, 2013, 12:59:43 PM
Don't know why I had the hope that Crockwell and Dodwell would be cleaning house and getting rid of the Tourism Board and some others who add no value to Bermuda tourism. According to RG Editorial, Bermuda will have fully functional Tourism Authority within six months which will remove much of tourism planning from the political arena. Sounds good until Editorial points out possible conflict of interest leaving tourism in hands of experts :facepalm: whose own livelihood depends on tourism.

There are only a handful of property owners/managers who managed to keep their property a viable operation in spite of the various incompetent Tourism Ministers and they didn't suck up to the Government to maintain their business. Now the new Government wants to make the tourism management failures the Tourism Authority. They have been looking for a Government bailout for a decade instead of working together for the survival of tourism. 

When the RG Editorial mentions a possible conflict of interest you can bet there is real concern and a lot of that concern is probably coming from other tourism stakeholders. Tourism planning has not been removed from the political arena, it has only shifted to another political arena.  :irony:

    http://www.royalgazette.com/article/20130103/COMMENT01/701039941                        (http://www.royalgazette.com/article/20130103/COMMENT01/701039941)


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 08, 2013, 11:23:17 AM
Maybe Dodwell needs to declare all his interests if he's to be the Chairman of the Tourism Authority.... I'm still putting thought to him being chosen. Trying to remember how effective he was as Tourism Minister back the UBP days.... Coming up with a couple massive fails he helped enable on though.... Hmmmmmmm......


Title: Re: Bermuda Tourism Authority
Post by: Wookie on January 08, 2013, 12:18:29 PM
I tend agree with Mr. Dodwell's appointment.  This "post" will certainly be one of the most visible & vocal vis a vis Tourism.  For that alone he will be perfect; no more um um this, double negatives or mixed metaphors.  I expect he will be approachable, engaging & well spoken (unlike Furby).
The Committee is the most important part of the equation ... not Mr. Dodwell.  They are the ones who are going to need to be putting Bermuda before their own properties (or the properties of their F&F).
I see Dodwell as only the figurehead and mouthpiece - nothing more.
W.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 08, 2013, 01:09:01 PM
I tend agree with Mr. Dodwell's appointment.  This "post" will certainly be one of the most visible & vocal vis a vis Tourism.  For that alone he will be perfect; no more um um this, double negatives or mixed metaphors.  I expect he will be approachable, engaging & well spoken (unlike Furby).
The Committee is the most important part of the equation ... not Mr. Dodwell.  They are the ones who are going to need to be putting Bermuda before their own properties (or the properties of their F&F).
I see Dodwell as only the figurehead and mouthpiece - nothing more.
W.

A couple of problems, Dodwell is supposed to be the team leader and the leader has to be capable of leading and putting his own priorities, biases, etc. behind him and make the final decision that is best for Bermuda and Bermuda tourism. The Tourism Board is living proof nothing gets done when there is a conflict of interest. If there are those who are going to be in the Tourism Authority who will put Bermuda before their own property, where have they been for past decade? Where were all these tourism experts that couldn't work together when Bermuda tourism needed them???? There will be nothing other than blogs, forums and the odd media comment to hold this group accountable. They should do better than the past four PLP Tourism Ministers but at this time with how they are starting off it is doubtful they will do what is required to rebuild tourism.


Title: Re: Bermuda Tourism Authority
Post by: Mysty on January 08, 2013, 01:23:15 PM
@ AMCAN:

"They should do better than the past four PLP Tourism Ministers but at this time with how they are starting off it is doubtful they will do what is required to rebuild tourism."

For the edification of everyone, please explain, AMCAN, exactly what you feel needs to be done to rebuild tourism... and in what order?

 :praise:


 :meditation:


Title: Re: Bermuda Tourism Authority
Post by: Politically Correct on January 08, 2013, 01:29:02 PM
Got a sneaking feeling that ALL WILL BE WELL with this Dodwell appointment. And I really have little (if any) concern "with how they are starting off."

My rationale: been right most of my life, seen it ALL before (especially years spent in publishing) and am generally held as brilliant!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 08, 2013, 06:14:39 PM
@ AMCAN:

"They should do better than the past four PLP Tourism Ministers but at this time with how they are starting off it is doubtful they will do what is required to rebuild tourism."

For the edification of everyone, please explain, AMCAN, exactly what you feel needs to be done to rebuild tourism... and in what order?

 :praise:


 :meditation:

Please check out #276 on Bermuda General Election 2012 Edition Thread and 2011 RFP Development of National Tourism Plan thread. I'm not good at paste & cut or whatever it takes to move them over here.  :bigsmile:

Bermuda tourism has to be rebuilt from foundation up, all the past efforts to just revive it have failed and that will continue to happen. Bermuda tourism is a business and like any business it will only be successful with a management team (Tourism Authority) that has a leader and a team with a plan that can be implemented and quickly adjusted when needed. AND the whole team including all stakeholders must be held 100% accountable to do their job. All egos better be left at home before anyone working in rebuilding tourism comes to work! 


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 08, 2013, 07:01:13 PM
Looks like Tony B got his balls back.... or is playing a new tune to the new crew. Threw Furby under the bus then realized he'd just bit the hand that fed him.... oooooops, never know if flip-flop Furby might flip again eh.

http://bernews.com/2013/01/tourism-minister-on-hyatt-contract-cancellation/

Seriously, for a while there I actually thought he'd garnered some respect and that it wasn't simply all about Tony. Hmmmmm.... I wonder if he got kicked off the sandcastle at Horseshoe...


Title: Re: Bermuda Tourism Authority
Post by: Mysty on January 09, 2013, 11:24:49 AM

Here are AMCAN's comments (from other threads) on how to rebuild Bermuda Tourism....

Want to save $15M out of Tourism Budget? Tourism is so close to collapsing that the next Tourism Minister will be pressured to do things that will only send tourism further down the path of self-destruction. Bermuda tourism has to be rebuilt, not reinvented, not rebranded, not rekindled....REBUILT. There is enough foundation remaining that rebuilding tourism from that foundation will produce quicker and longer lasting results than injecting more money into schemes that never get to the root of the demise of tourism.

There is no need to be in a hurry to throw money at any tourism scheme for 2013, Furby has shown that millions of dollars can't buy even one more tourist. In reality Tourism could have a $1M budget for 2013 and achieve the same results as they did with $30M plus in 2012. With a $15M Tourism Budget it would be more than sufficient to keep the Bermuda Tourism name in front of potential visitors and have plenty of time too evaluate what DoT is doing, what Dot should be doing and working out a flexible plan that will start the tourism rebuilding process.

Rather than say the following are suggestions the following might be on the first agenda for consideration.

* DoT employees will be required to perform their job according to their job description.

* Some DoT employees will be required to submit a budget to justify their travel,
   living and entertainment expenses.       

* Tourism Boards will be disbanded.

* Any DoT employee who was appointed to their position and not hired through the Civil Service
   their position will become redundant.

* DoT consultants will be advised they will cease representing Bermuda Tourism other than per
   the terms of their contract. Any services outside of those in their contract must be
   approved by the Minister before proceeding. The performance of these consultants under
   contract will be reviewed too.

* All new DoT contracts will include an 'accountability clause' that applies to both parties.     

* As DoT contracts expire DoT employees will take over these requirements. ie: sales, marketing,
   PR, planning and IT.

* DoT financial partnerships with on and off Island stakeholders will be terminated. Stakeholders
   should understand it's time to get back too working together for the benefit of Bermuda. Any
   future stakeholder, DoT partnerships will be based on mutual ROI.

* Roll of New York City office be reviewed to either return it to a working Bermuda tourism office
   or downsizing to meet the present usage by DoT employees.     

* Hire person with proven business experience in leading companies through difficult and tough
   economic times. There are many retired executives (not on the Island) who are qualified too
   advise the Minister on rebuilding DoT and tourism. The business aspect of DoT needs to be   
   fixed if the tourism aspect is to work too.       

Other than costs for terminating 3 or 4 employee contracts and 3 or 4 other commitments/contracts the DoT could function very well in 2013 on a Budget of $15M. If DoT employees do the job they were hired to do the Department has a chance of returning to a break even financial position that can be justified. Once the Minister has the Department under control he/she can start implementing a rebuilding plan and justifying a higher Budget amount in the following years. Stakeholders should not be in any decision making position and should be limited to suggestions that are beneficial to tourism rebuilding.

==oOo==

I spent over an hour going through subject RFP and this summary, hopefully concise, probably not brief and with minimum sarcasm.

The Services will include consultation with Ministry of Tourism, Board of Tourism, market research and development of a National Tourism Plan (the Plan) to help guide the management of Bermuda's tourism industry for the next 5 to 10 years. The Plan will be a critical step in the Government's development of future policy, legislation and programs to support the growth and prosperity of Bermuda's tourism industry.

The Preferred Proponent will enter into an agreement with Ministry to provide these services, thereby becoming the Advisor.
 
The Board is responsible for advising the Minister on development of Bermuda's tourism industry. since January 2011 the Board is developing strategic imperatives to help guide short term (next 12 to 18 months) development of tourism. The strategic imperatives will also assist in guiding the medium to long term direction of tourism. The draft strategic imperatives will be completed by October 31, 2011 and available to the Advisor to be encapsulated in the development Plan. (In this context it would seem more likely Proponents will receive the draft on 31st. The Proponent/Advisor is expected to make a commitment in the RFQ based on a 'draft' of strategic imperatives the Board hasn't completed.)

The Advisor will receive a series of milestone payments in exchange for completion and acceptance of identified deliverables. Proponents are required to provide an estimated per milestone in their Proposal and a guaranteed price. (Too bad other high-salary DoT employees were not held to the same performance guarantee.)

Ministry has a reserved budget 2011/2012 of (estimates) $150,000 to $200,000 for total costs of fees and expenses in connection with delivery of the Plan.

Advisor remuneration is 25% on agreement signing, 25% on acceptance of the draft Plan and 50% on acceptance of final Plan. (There is nothing to indicate a time frame objective/goal for the Advisor to present the draft or final Plan.)

The Advisor will report to a due diligence committee comprising key reps of the Board and the Ministry. Advisor will work with Ministry and other key participants to develop a comprehensive National Tourism Plan. The Plan will include overview of current market, product, services, brand image and marketing with detailed description of the vision for next 10 years. (Forgot to include history and competition.)

In addition the Advisor will provide market research and analysis of opportunities in transitioning to a Tourism Authority, potential new hotel invest investment, potential for a convention center, position as a year round destination and potential for medical tourism.

The Plan will outline policy considerations Tourism, tourism sector, Government and the public will need to address in order to support the objective. (If that could take place now there would be no need for Advisor, etc. tourism would be holding its own.)

The Plan will identify the infrastructure requirements necessary to support the vision. (10 years overdue!)

The Plan will include an outline of key milestones required to accomplish the 3, 5 and 10 year visions. Plan will also include detailed strategy and prerequisites needed to realistically achieve the milestones.

The plan will outline partnership of the primary stakeholders to develop and support services.

The implementation of the Plan will be subject of a subsequent phase of work and therefore is not part of the scope. (The Advisor's payments are at the mercy of the Board and the Ministry.)

The Proponent must have at least 12 months relevant tourism and hospitality consultancy experience and/or have completed a minimum of three tourism and consultancy strategic assignments similar in nature to the Plan, in the past 3 years. Must agree to enter into the Agreement and commit to the fixed price in the Proposal. Experience developing tourism plans for similar jurisdictions, multifaceted tourism assignments, research, analysis and developing tourism strategies will be evaluated. Additonally, consideration will be given to the Proponent's qualifications and experience with the Bermuda tourism and hospitality sector.       

There is a lot more that has little to do with the actual position but covers the Government in case of anything and everthing. KPMG is the designated contact for information and questions. KPMG probably drafted the RFQ too.

Reading some of the information that is required in the RFQ it would appear the anticipated  Advisor will be a member of a corporate team that enters into the Agreement to provide all these services. Taking into consideration the Advisor (team) must work with the Board, Ministry, other stakeholders (hotels, etc.) and still be held to milestone payment terms for approximate max of $200,000 isn't likely to show a positive ROI.

The Ministry of Tourism pays their PR firms 75% more and and expects about 75% less than they are asking from the Advisor.  Wouldn't be surprised if some person or some firm already made a proposal and could be one of the top Proponents now, but to do the job described in the RFQ the Advisor is worth 75% more than the budget allows. The Advisor will never be the Silver Bullet that Ms. Minors seems to be looking for but will be another wasted shot at rebuilding tourism.

If Ms. Minors, Ann Shutte, Billy Griffiths, other DoT employees and some Board members could adequately perform the job they were allegedly hired to do there would be no need for an Advisor.  Tourism needs to hire an experienced business person that can lead a team whose only mission is to rebuild Bermuda tourism and if politics could be kept out of it, a Tourism Authority might be the Silver Bullet.

==oOo==

The Tourism Board issues a 44 page strategic imperatives epistle that would appear they have won the contract for subject RFP. LMAO Saying that in jest, but Tourism Ministry hasn't announced who won the contract which was to be announced on Nov. 30th.

Roughly 90% of the Tourism Board's recommendations are basically to return Bermuda and Bermuda tourism to what tourists and investors experienced in 1950 thru 1985. Maybe 2% are new ideas with the remaining 8% being improvements to the 1950 - 1985 tourist experience. The Board's recommendations aren't new but at least they finally recognized what made Bermuda a prime destination, but not sure they understood how it happened. Now if the Board can figure out how to change the Bermuda attitude that started the demise of tourism and how the Government is going to pay for their recommendations maybe in some decade there will be positive changes.

The Board said Bermuda has been a two pillar economy (tourism & IB) for past 20 years, maybe they should look back to about 1946 when Kindley Field was built and look at how much money the US Armed Forces, Canadian and UK forces contributed to the Bermuda economy. The percentage of GDP that these armed forces contributed in 1950 - 1985 kept Bermuda growing and in a position to attract more IB. It's no coincidence that tourism has declined since the US Air Force, NASA and US Navy reduced their numbers on the Island. Bermuda Tourism and the US Armed Forces worked closely to maintain the reputation of the Island for the benefit of everyone. Don't think IB and Tourism have worked together for the benefit of the Country.

The Board does call for a Tourism Authority, good. The Board compliments the Tourism Fund partnership between DoT, Bermuda Alliance for Tourism (BAT) and Bermuda Hotel Association (BHA), but if you look at the history of all three they haven't accomplished one positive thing for Bermuda tourism.

==oOo==

And this is from Jon Starling....

The long-awaited National Tourism Plan will be developed by T&L Europraxis at a cost of $182,365, it was yesterday.

Working with local partner OBM International, T&L Europraxis is expected to complete the plan by the end of April, said Tourism Minister Wayne Furbert. “But I’ve asked them to speed it up a bit”.

“The objective of the plan is to develop a vision for Bermuda’s tourism industry for the next five to ten years,” Mr Furbert said.

The plan will include an outline of the way forward to accomplish the Ministry of Business Development and Tourism’s goal of repositioning Bermuda in the global tourism market and to become a year round destination with the required product, services and marketing to support this goal.

He said T&L has “extensive experience in 45 countries and has worked on similar plans in Belize, Manila and Morocco”.

OBMI’s role is as local coordinator, said its Managing Director Michele Smith. Ms Smith said that her firm has partnered with T&L on similar projects in Dominican Republic, Canary Islands and Oman.

T&L provides a “customised approach with collaborative efforts towards tourism products and destination developments,” she added.

NOTE: (also from Jon) T&L Europraxis is a division Barcelona based Europraxis Consulting, a strategic business consulting firm with offices in Europe and Latin America. It is owned by the Indra Group, a company listed on the Madrid Stock Exchange.

In fact, I think they were founded by Wil Onions, the Bermudian architect famous for, amongst other things, City Hall.  So, I guess they are, actually, Bermudian.

The company was originally formed in Bermuda in 1936 by Wilfred Onions and Valmer Bouchard, as Onions Bouchard, Architects. Traditional Bermuda architecture was the mainstay of the company's home designs, as it helped preserve the Island landscape of traditional cottages, with moogates, Flemish gables, fishtail chimney caps, limewashed roofs and 'eyebrows' over doorways.



This brings it all together.  Mysty.   :meditation:



Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 09, 2013, 01:42:57 PM
‘So Much More’ tourism brand to stay in place

By Jonathan Bell RG Online

The 'So Much More' Bermuda tourism brand, seen here in an advertisement picture, is to continue to be used by the new Government.

The public may gain access to the inner workings of Government’s new Tourism Authority, according to Minister Shawn Crockwell.

Asked if the organisation planned to continue meeting privately, a spokesman said: “When the Authority is formed, it will be able to regulate its own procedure, and there may be a public component to their meetings.”

The Island’s ‘So Much More’ tourism brand will be allowed to run its course, he added.

“The brand originated from the Tourism office and there is no reason why it should be changed. So for the time being it will remain.”


Former Chairman of the Tourism Board Maxwell Burgess has stepped down from his position, but remains a Board member.

However, former Progressive Labour Party Senator Vince Ingham stepped down on December 18, the day after the general election saw a change of Government.

Mr Ingham was unavailable for comment yesterday.

Asked what crucial differences would be implemented with the new organisation, the spokesman said: “There will be tangible power and responsibility within the Authority. As an example of the consistency that the Authority will bring, there have been three Ministers of Tourism in past years, and each time the priorities change.

“The Authority, by not having any political interference, will be consistent.”

Responding to questions of a conflict of interest inherent in the appointment of hotelier David Dodwell as Chairman, the spokesman pointed out that the governing Act stipulated the appointment of five Board members by the Bermuda Hotel Association — which allows for the appointment of hoteliers.

Mr Crockwell has also said that the Tourism Board Act could be modified, or repealed and replaced with a new Act, to enable the Authority to go ahead."


So that begs the question..... why was Fuseideas chosen in the first place? They didn't even come up with the theme or slogan. And seeing as it was Bermudians who came up with it where are the Bermudians....?

I mean seriously, we've got a Barbadian running BDOT accent and all, an English person running the New York office, accent and all, an Irish guy handling all the golf promotions, accent and all, an American running the ad agency, accent and all........ vers da Burmoodian at? :rasta:


Title: Re: Bermuda Tourism Authority
Post by: Jonathan Starling (aka Crimson Dynamo) on January 09, 2013, 02:31:48 PM
http://www.royalgazette.com/article/20130109/NEWS/701099919

Corey Butterfield Tourism Minister’s Special Adviser

Government has hired Corey Butterfield, once the Progressive Labour Party’s Public Relations Officer, as a consultant.

Mr Butterfield’s title is “Special Adviser and Policy Analyst for the Minister of Tourism Development and Transport” confirmed Tourism Minister Shawn Crockwell.
The Minister would not comment on the cost to the taxpayer of having a special adviser.

“Each Minister has the opportunity to have additional professional support,” Mr Crockwell said.

“I’ve hired a very well qualified Bermudian - Mr Corey Butterfield - to provide that professional support.”

The Minister added that Mr Butterfield was hired to assist the Ministry in achieving its policy objectives, but would not be drawn on the details of his work.

“I’ve said as much as I am prepared to say in relation to my hiring of Mr Butterfield. I’m elated to have him and so far he’s provided invaluable support - professional support at that.”


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 09, 2013, 02:55:29 PM
http://bermudasun.bm/m/Articles.aspx?ArticleID=55215

Tourism advisor...? So much for cutting back on the consultants... was this approved in Cabinet? Not a good PR move for the OBA right out the gate.


Title: Re: Bermuda Tourism Authority
Post by: 32n64w on January 09, 2013, 03:10:13 PM
http://bermudasun.bm/m/Articles.aspx?ArticleID=55215

Tourism advisor...? So much for cutting back on the consultants... was this approved in Cabinet? Not a good PR move for the OBA right out the gate.

Agreed.  In the absence of more specifics regarding his role and the as yet unannounced policy objectives this smacks of payback for Corey's participation in the OBA campaign.


Title: Re: Bermuda Tourism Authority
Post by: navin r. johnson on January 09, 2013, 03:11:00 PM
his comment that "I've said as much as I am prepared to say" speaks volumes and sounds flippant at best....not off to a good start for Mr. Crockwell.....sounds like a friend who needed a job to me......dumb comment for a dumb move....


Title: Re: Bermuda Tourism Authority
Post by: alsys on January 09, 2013, 03:15:18 PM
This is a really bad move. When you have me agreeing with Laverne... thanks alot! :bang:


Title: Re: Bermuda Tourism Authority
Post by: Dame Casual Observer, DCRI on January 09, 2013, 03:57:38 PM
Two words: EPIC FAIL.


Title: Re: Bermuda Tourism Authority
Post by: Mysty on January 09, 2013, 04:21:12 PM


Crockwell... we voted for CHANGE!  Not the same ol' same ol'!   T-:D


 :facepalm:


Title: Re: Bermuda Tourism Authority
Post by: Lims on January 09, 2013, 04:37:02 PM
his comment that "I've said as much as I am prepared to say" speaks volumes and sounds flippant at best....not off to a good start for Mr. Crockwell.....sounds like a friend who needed a job to me......dumb comment for a dumb move....

I picked up on that immediately. Not particularly transparent there, Minister Crockwell.


Title: Re: Bermuda Tourism Authority
Post by: Lims on January 09, 2013, 04:40:42 PM
Two words: EPIC FAIL.

Seriously.

(http://farm3.staticflickr.com/2267/2185066015_81f4f7c89e_z.jpg?zz=1)


Title: Re: Bermuda Tourism Authority
Post by: Darkside on January 09, 2013, 04:41:43 PM
RUFKM?


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 09, 2013, 04:44:14 PM
One of my biggest gripes with the PLP was using "consultants" to get around putting the job out for tender and getting the best qualified people. This really pisses me off. And adding to the fact that I'm sounding like LaVerne freaking infuriates me! :viking:


Title: Re: Bermuda Tourism Authority
Post by: jnc on January 09, 2013, 10:44:43 PM
One of my biggest gripes with the PLP was using "consultants" to get around putting the job out for tender and getting the best qualified people. This really pisses me off.

I can sympathize. I'm not as torqued off as you (it's only one person, after all, and maybe he's providing value for money - we have no idea what his duties are, or how much he's being paid) - yet. But it's definitely a bad tea leaf. Smacks of the same bad attitude as the previous crew.

Most troubling, the OBA has a lot of bad medicine they're going to have to spoon out - why burn brownie points on something dopey like this? Sheesh.

Noel

PS: Glad to see most everyone here is prepared to call out the new crew when they do something that seems to fail to meet the standards we'd like to see met - by any government. So much for us all being 'purely anti-PLP'...


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 09, 2013, 10:54:55 PM
I have little time for liars and cheats. Arrogant ones who come up with lines like "I've said as much as I'm prepared to say" really burn my butt. If this turns out to be simply a pay-off job, and at the moment it smells like it is, then Cannonier needs to step in and do the right thing and force Crockwell to tender the position with full disclosure of the pay and job requirements.


Title: Re: Bermuda Tourism Authority
Post by: Letariatpro on January 09, 2013, 11:16:10 PM
Just read this...W....T...F...

How fucking stupid can you get...I cannot believe they would even contemplate hiring a consultant without being prepared to explain the why's and wherefore's.

the OBa really need to start thinking straight or they will be on a one way trip to being one term wonders.




first Dodwell now this dude, really? Why do we ned a special consultant when we are supposed to be getting an Authority!?!?!?!


Cannonier sort your crew out or GTFO IMHO


Title: Re: Bermuda Tourism Authority
Post by: Jonathan Starling (aka Crimson Dynamo) on January 10, 2013, 09:39:29 AM
http://www.royalgazette.com/article/20130110/NEWS/701099919

PLP criticise Govt over new consultant

Government has hired Corey Butterfield, once the Progressive Labour Party’s Public Relations Officer, as a consultant.

The Opposition Progressive Labour Party is unimpressed by the development saying the One Bermuda Alliance is off to a “terrible start” in living up to its commitment to reduce government spending.

Mr Butterfield’s title is “Special Adviser and Policy Analyst for the Minister of Tourism Development and Transport” confirmed Tourism Minister Shawn Crockwell when contacted by this newspaper yesterday afternoon.

The Minister would not comment on the cost to the taxpayer of having a special adviser.

“Each Minister has the opportunity to have additional professional support,” Mr Crockwell said.

“I’ve hired a very well qualified Bermudian — Mr Corey Butterfield — to provide that professional support.”

The Minister added that Mr Butterfield was hired to assist the Ministry in achieving its policy objectives, but would not be drawn on the details of his work or confirm reports that he had been an election campaign consultant for the One Bermuda Alliance.

“I’ve said as much as I am prepared to say in relation to my hiring of Mr Butterfield. I’m elated to have him and so far he’s provided invaluable support — professional support at that.”

The OBA promised to cut down on the use of Government consultants in the lead up to the general election.

“As a Government that campaigned on 'reducing government spending', the OBA is off to a terrible start,” said the PLP’s Shadow Finance Minister David Burt in a statement released by his party.

“The first day of an OBA Government gave Bermuda a larger 13-member Cabinet. Today, we learn that any savings which may have been made by salary reductions have been wiped out as we learn that Government Ministers are now hiring personal consultants.”

Mr Burt went on to say that Mr Crockwell’s refusal to reveal the cost of his consultant and details of the work being done was a “concerning development”.

“I call on the Minister of Finance to let us know where these new funds are being found to hire personal consultants to Government Ministers, especially as he is on record during the campaign as saying that the OBA would, ‘Cut down on the use of consultants by Government.’”

Government is following through on a commitment to reduce ministerial salaries by ten percent — reportedly saving taxpayers $228,000 on the 13 member Cabinet.
But it is unknown how many special advisers the Government has hired so far, what they will be doing and how much they will cost the taxpayer — our queries went unanswered by press time last night.

And the new Tourism Authourity in the works could also cost the taxpayer more. Mr Crockwell said that the Tourism Board is not currently costing government any more than existing boards and members do not even get a stipend for board meetings as is customary.

But he did not rule out TA members being paid out in the future, saying “keep in mind that once the Tourism Authourity is constituted it will regulate its own proceedings.”

For now, he said, “there’s been no demand for money” from David Dodwell, the new head of the Tourism Board.

The former PLP government also made use of special advisers and consultants and were criticised heavily by the then Opposition for doing so.

In 2011, the Finance Ministry spent a total of $3 million on consultants — $2 million on 13 foreign consultants and another $1 million on eight local consultants.
And for fiscal year 2010/11, the former government said that its consultants’ bill came to $44.5 million.

While no announcement has been made, it is understood that the Premier will be appointing a press secretary and former Senator Toni Daniels may also be appointed as a consultant attached to the Cabinet Office.

Mr Butterfield was suspended as the public relations officer of the then ruling Progressive Labour Party in 2001.

He had held the position since the summer of 1998 but the relationship hit rocky ground soon after his employers, the Hardell Group, went public with the details of a row over a Human Rights Commission issue and allegations of misconduct by the Minister.

He was also consulted by the OBA during their election campaign.

Mr Butterfield has two bachelors degrees, one in law and the other in political science. Besides Hardell Group, he has worked for law firm Trott and Duncan and as a consultant for the Bermuda Economic Development Corporation.

While a consultant for BEDC he wrote the report that was utilised to help establish the designation of the Somerset EEZ, drafted affordable housing and development policy for the North Hamilton EEZ and in November 2011, he was announced as an officer for the St George’s Economic Empowerment Zone.

His consultancy, formed in 2007, focused on policy and research, human rights advocacy, and providing strategic plans and advice for companies, NGOS, charities and individuals.


Title: Re: Bermuda Tourism Authority
Post by: jnc on January 10, 2013, 10:06:22 AM
"Mr Burt went on to say that Mr Crockwell’s refusal to reveal the cost of his consultant and details of the work being done was a 'concerning development'."

And in other news, the pot calls the kettle... Takes real big brass ones to ding the other party for cr@p you pulled yourself, every day.

Noel


Title: Re: Bermuda Tourism Authority
Post by: Jonathan Starling (aka Crimson Dynamo) on January 10, 2013, 10:14:47 AM
"Mr Burt went on to say that Mr Crockwell’s refusal to reveal the cost of his consultant and details of the work being done was a 'concerning development'."

And in other news, the pot calls the kettle... Takes real big brass ones to ding the other party for cr@p you pulled yourself, every day.

Noel


Well, if the PLP did it too... 

I have no problem with Corey himself.  I think he's a bright guy, and his experience with the EEZs could benefit here (he has some good tourism ideas for both Somerset and St George's in this regard).  How it went down though does seem a bit...  interesting. 

Objectively speaking (if that is even possible), it most certainly opens the OBA up to an attack on the charge of hypocrisy, both in terms of their criticism of the PLP for the same, and for their campaign pledges of reducing government costs and consultant use to 'reward' political F&F.  That the Cabinet Office is apparently hiring two new consultants (one without portfolio apparently, the other as a Press Secretary), and that the new Tourism Authority may actually end up costing us more than the existing system, it's certainly going to raise eyebrows.



Title: Re: Bermuda Tourism Authority
Post by: Lims on January 10, 2013, 10:16:12 AM
"Mr Burt went on to say that Mr Crockwell’s refusal to reveal the cost of his consultant and details of the work being done was a 'concerning development'."

And in other news, the pot calls the kettle... Takes real big brass ones to ding the other party for cr@p you pulled yourself, every day.

Noel


On one hand, it's definitely a pot meet kettle thing. But Burt is right just taking his comments at face value, and I'm surprised at Crockwell's stance given the amount of flak the PLP (rightfully) took over consultants and the lack of transparency surrounding them. He has made himself an easy and justified target for criticism here.


Title: Re: Bermuda Tourism Authority
Post by: jnc on January 10, 2013, 10:43:30 AM
I'm surprised at Crockwell's stance
...
He has made himself an easy and justified target for criticism here.

Absolutely no disagreement with any of that. I'm really sort of surprised at this exceedingly lame move on his part - anyone with three functioning brain cells could have seen the reaction coming.

I'm really curious as to what's behind it: simple inexperience (through the PLP being in power so long) leading to elementary mistakes - which I can pardon - or a deeper 'we're in charge now, so who gives a hoot what you think' - which I can't. Or perhaps it's a bit of both? Any insight?

Noel


Title: Re: Bermuda Tourism Authority
Post by: Chiltern Hundreds on January 10, 2013, 10:45:02 AM

Objectively speaking (if that is even possible), it most certainly opens the OBA up to an attack on the charge of hypocrisy, both in terms of their criticism of the PLP for the same, and for their campaign pledges of reducing government costs and consultant use to 'reward' political F&F.  That the Cabinet Office is apparently hiring two new consultants (one without portfolio apparently, the other as a Press Secretary), and that the new Tourism Authority may actually end up costing us more than the existing system, it's certainly going to raise eyebrows.



I'm not sure it really does. The issue wasn't so much with the PLP using some consultants, which is to be expected, but with the sheer number of consultants and Mickey Mouse consultancies created so they could have every Tom, Dick and Rolfe on the payroll.

One thing for which I would criticize Shawn and the OBA is for refusing to be drawn on the precise details of Corey's appointment. The salary/remuneration of anybody engaged as a Government consultant should be revealed publicly.


Title: Re: Bermuda Tourism Authority
Post by: 26 on January 10, 2013, 11:32:12 AM
CH, I agree. If they fire three and hire one I don't have a problem either. They do need to come straight with the public though!


Title: Re: Bermuda Tourism Authority
Post by: Lims on January 10, 2013, 11:39:15 AM


I'm really curious as to what's behind it: simple inexperience (through the PLP being in power so long) leading to elementary mistakes - which I can pardon - or a deeper 'we're in charge now, so who gives a hoot what you think' - which I can't. Or perhaps it's a bit of both? Any insight?



I really hope it's not the bolded. And honestly, experience or lack thereof should not be used as a crutch( not saying you are, just speaking generally) to explain such a dumb move. The PLP were raked over the coals for their lack of transparency and in under a month's time, a member of the new Government whom people are certainly going to hold to a high standard of accountability fires off an asinine statement that flies right in the face of transparency. One doesn't need to be an experienced politician to realize how ignorant the comment was. Hopefully an anomaly and not a sign of things to come, because I can easily envision the PLP being voted back in 5 years from now if the OBA fcuk up in any way, and the PLP somehow manage to shed the dead weight and emerge as a younger, fresher, more dynamic force with the newer faces in the party....



One thing for which I would criticize Shawn and the OBA is for refusing to be drawn on the precise details of Corey's appointment. The salary/remuneration of anybody engaged as a Government consultant should be revealed publicly.

Bingo. Especially in light of what appears to be a non-tendered arrangement; there has to be full disclosure of salary details in any situation where the public purse is being used.


Title: Re: Bermuda Tourism Authority
Post by: Blankman on January 10, 2013, 11:57:21 AM
The salary/remuneration of anybody engaged as a Government consultant should be revealed publicly.

Especially since they criticized the PLP over the issue of non-disclosure of salaries etc of the officers of the Bermuda Hospitals Board.


Title: Re: Bermuda Tourism Authority
Post by: Lims on January 10, 2013, 12:01:07 PM
Blanks,  :wuffie: for your sig to take you to 900. I got a good chuckle out of that one...


Title: Re: Bermuda Tourism Authority
Post by: Mysty on January 10, 2013, 12:48:23 PM


"the new Tourism Authority may actually end up costing us more than the existing system, it's certainly going to raise eyebrows."

I have no problem with that; 1) because we don't know how much the plp actually spent on Tourism... with zero return, I might add, and 2) as long as the OBA can show a good Return on Investment, again no problem.

The plp did it!  For example, what about the plp's new TCD testing facility costing us a few million more per year to operate?  Yeah, what about that!!


 :meditation:


Title: Re: Bermuda Tourism Authority
Post by: Lims on January 10, 2013, 01:14:02 PM


"the new Tourism Authority may actually end up costing us more than the existing system, it's certainly going to raise eyebrows."

I have no problem with that; 1) because we don't know how much the plp actually spent on Tourism... with zero return, I might add, and 2) as long as the OBA can show a good Return on Investment, again no problem.



A better ROI is basically the only way you can justify a higher cost to the taxpayer. I doubt the public wants to hear about any additional expense unless its guaranteed to wind up back in our collective pockets ten-fold. And of course, there really is no guarantee it will....


Title: Re: Bermuda Tourism Authority
Post by: Chiltern Hundreds on January 10, 2013, 01:16:34 PM
FWIW, I suspect that the real reason why the OBA won't expand on precisely what Corey's role consists of is because they haven't quite figured it all out yet. They're under pressure to hit the ground running and show that they're doing stuff, but I wouldn't expect them to have it entirely figured out in less than a month. Still, not the best thing to say, really.


Title: Re: Bermuda Tourism Authority
Post by: Chiltern Hundreds on January 10, 2013, 01:21:23 PM
Well, I'd say it's time to put gaming on the table. I was never comfortable with the previous shower putting gaming on the table, because we all know how that would have ended up (ask Tony Brannon to tell the story of what happened when he tried to introduce an influential overseas contact to the Government to develop Morgan's Point and his subsequent summoning to Captain's Lounge to talk it over with the Friends & Family............).


Title: Re: Bermuda Tourism Authority
Post by: Lims on January 10, 2013, 01:24:46 PM
FWIW, I suspect that the real reason why the OBA won't expand on precisely what Corey's role consists of is because they haven't quite figured it all out yet. They're under pressure to hit the ground running and show that they're doing stuff, but I wouldn't expect them to have it entirely figured out in less than a month. Still, not the best thing to say, really.

I think they'd have been better off saying exactly this if that is the case, followed by full disclosure is forthcoming. Not a great PR move 3 weeks after winning an election. And while the OBA collectively may be figuring it out, there are a number of experienced politicians on their side who should/would certainly know better. Hopefully one of them pulls Crockwell to the side and imparts some wisdom on how to address the public about information we have every right to without coming off dickish.....


Title: Re: Bermuda Tourism Authority
Post by: Lims on January 10, 2013, 01:58:14 PM
Had a brief look on the OBA facebook page. Besides one poster who brought it to light, not many comments on the Crockwell situation. Guess no-one wants to touch that one....


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 10, 2013, 02:23:30 PM
I'm willing to give the benefit of doubt to Crockwell and the OBA and agree that this hiring maybe one person replacing three and might only be a temp job for all we know until the TA gets set up but it's a rookie mistake and shows a lack of professionalism on the OBA's part.

The PLP make me laugh when they ask where is the OBA going to get the money to hire this guy. They already know the answer to that.... There is no money. That ran out before The So Much More campaign even got started. Smoke & Mirrors on the BDOT's part.



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 10, 2013, 02:49:51 PM
Crockwell has taken on the same attitude that Ewart Brown and Furby had as Tourism Ministers....'I'll do what I want and I don't owe anyone an explanation for what I'm doing'.

If the Tourism budget is cut by 25% in the coming Budget, should be 50%, then it will show they are serious about rebuilding tourism. For 2013 Tourism could operate on 50% cut in budget which would force them to look at ROI. With the right management Tourism could earn back by 2015 the same budget they had for 2012 which would coincide with forecasts for economic improvement around the World.

I will stand corrected if it still happens but Crockwell hasn't made one move to reduce the Tourism waste and there are at least 6 things he could have done in his first week to show he knows where to start. The Premier and most of the other Ministers appear to be looking before they leap or speak but Crockwell is balls-to-the-wall leaping ahead of his two predecessors. I doubt anyone will pull him aside and help him find the right track. It appears whether it is right or wrong, the Premier has no control over Crockwell. Sure hope the Premier doesn't have same attitude.

Surprised Crockwell hasn't hit Tourism Travel Trail but maybe his US Visa hasn't come through yet.     


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 10, 2013, 02:51:47 PM
Let me add, it especially doesn't sound good when just the previous day he announces things will not be changed so we are left to assume there are still numerous consultants on board tourism's books.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 10, 2013, 03:20:13 PM
Let me add, it especially doesn't sound good when just the previous day he announces things will not be changed so we are left to assume there are still numerous consultants on board tourism's books.

If my math is right Fuesideas, Lou Hammond & Assoc. and Publicasity all have contracts that expire the end of February or March. DoT has people who should be able take over the services preformed by these consultants. My fear would be unless held accountable they would just repeat the same failed process and not look for better solutions. I'm sure Tourism has other employees that could easily replace other consultants too.

Stop buying all these services and consultants....stop buying incompetency. Bring back the Tourism department that had travel agents, media of all types, etc. that came to NYC or Bermuda with new ideas hoping to sell their ideas to staff competent enough to make best decision for Bermuda. Close the Bermuda Tourism Trough!


Title: Re: Bermuda Tourism Authority
Post by: Dame Casual Observer, DCRI on January 10, 2013, 04:00:44 PM
I'm willing to give the benefit of doubt to Crockwell and the OBA and agree that this hiring maybe one person replacing three and might only be a temp job for all we know until the TA gets set up but it's a rookie mistake and shows a lack of professionalism on the OBA's part.The PLP make me laugh when they ask where is the OBA going to get the money to hire this guy. They already know the answer to that.... There is no money. That ran out before The So Much More campaign even got started. Smoke & Mirrors on the BDOT's part.



Which would be fine if not for the fact that you don't run a campaign on transparency and accountability and then flip the bird to the taxpayer by refusing to provide details on the new consultants salary and shedding some light on what exactly they have been contracted to do. I mean... where have we heard THAT before?


Title: Re: Bermuda Tourism Authority
Post by: Lims on January 10, 2013, 04:38:49 PM
I'm willing to give the benefit of doubt to Crockwell and the OBA and agree that this hiring maybe one person replacing three and might only be a temp job for all we know until the TA gets set up but it's a rookie mistake and shows a lack of professionalism on the OBA's part.



At the risk of sounding like a Parrot on CO's shoulder, their campaign was built on transparency and accountability. Their entire strategy was based on attacking the PLP's well-earned reputation of lacking both of those qualities. Crockwell's comment is a slap in the face to everyone who voted OBA expecting a 180 degree turn on the flow of information and openness with the general public.

Honestly I don't know Corey Butterfield's background to say whether it's a justifiable consulting contract or not, but that's not the point. The details of any consulting contract funded by the taxpayer needs full disclosure; as soon as it was announced the OBA should have been prepared to openly answer any and all questions, or hold off announcing the appointment until in a position to do so. As a taxpayer and reluctant OBA voter, I'm less than thrilled with his statement. And considering half the OBA Government is made up of former UBP Parliamentarians, the 'experience' argument falls woefully short here.



Title: Re: Bermuda Tourism Authority
Post by: Mysty on January 10, 2013, 04:52:07 PM



 :hammer:




Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 10, 2013, 07:09:45 PM
"shows a lack of professionalism on the OBA's part."

Um Um.... I thought we had hashed through that bit enough already.... hence the above bit. :rasta:



Title: Re: Bermuda Tourism Authority
Post by: Lims on January 10, 2013, 10:28:11 PM
Not sure unprofessional quite covers it......assinine may be more appropriate.

And yeah, if I appear overly critical in what is being considered their 'honeymoon' period, its because I have higher expecations for the OBA (exactly why I'm still trying to figure out as their election campaign was hardly impressive). The PLP proved themselves inept beyond a shadow of a doubt years ago.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 16, 2013, 04:56:40 PM
I think we forgot about this thread and since there will  be lots more on the subject it's better here than at Demise.

Mid-afternoon Monday and only now there are reports on Tourism Authority bill tabled on Friday. Wonder why???? Have to give Furby credit for getting it out. I'm sure the fact TA won't be independent isn't any surprise he/we all knew what was coming.  :disgusted:

      http://www.royalgazette.com/article/20130916/NEWS04/130919775                        (http://www.royalgazette.com/article/20130916/NEWS04/130919775)

The cost of the Tourism Trough is about to double. :yes:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 16, 2013, 07:29:31 PM
Who are the Bermuda media protecting?? Furby's previous challenges on the Tourism Authority were in Bernews. Nothing in Bernews. Late today the RG reported Furby's comments on what really should have been reported on Saturday at the latest. It appears the RG has blocked 'COMMENTS' on Furby's disclosure of the TA bill contents.    :thumbsdown:


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on September 21, 2013, 03:18:20 PM
This is the reason why the Auditor General should be given the power to investigate BDOT before its abolished and the TA takes over.

http://www.royalgazette.com/article/20130921/NEWS/130929937

Even Furby has been making noise about what kind of deals BDOT has with various individuals and companies. If No. 6 is suspect someone's getting some action on the side  then you know it's got to be true. :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 29, 2013, 03:48:54 PM
Here is the pdf file for the Tourism Authority Act. (for those who don't read Demise thread)

   http://cloudfront.bernews.com/wp-content/uploads/2013/09/Bermuda-Tourism-Authority-Act-2013-AS-TABLED1.pdf              (http://cloudfront.bernews.com/wp-content/uploads/2013/09/Bermuda-Tourism-Authority-Act-2013-AS-TABLED1.pdf)

  :RIP:


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on September 29, 2013, 06:42:36 PM
A license to steal. Pretty much anyone who's tried to do something with BDOT can be guaranteed their proposals will be cherry picked and the TA will implement them with cherry picked partners.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 01, 2013, 01:57:18 PM
Noticed that Tourism Authority Act, Part 4 'Financial Provisions' on page 8 states that hotel guests will see a new line item charge titled 'Tourism Authority Fee'. The TA Fee will be 2.5% of the room rack rate, the rate before any discount. In simple terms, if the guest gets a discounted room rate the Tourism Authority will be at checkout too collect that extra for Trough expenses.

The Authority will continue to get the 7.25% 'Occupancy Tax' for a total of 9.75% on the total guest's bill. The Act mentions other applicable taxes which I assume includes the Departure Tax from visitors (not including residents) and the Cruise Ship Cabin Tax will go to the TA.

Estimated 2.5% TA FEE Tax on room rack rate will bring in $3M and the Occupancy Tax 7.25% on total guest bill will bring in $20M. Add the $9M Departure Tax and $7M Cabin Tax and the TA has a potential for putting $39M in their Financial Provisions fund. And this doesn't include all the other indirect taxes they will no doubt put in their coffers.   

Too bad Act doesn't mention positive ROI required!


Title: Re: Bermuda Tourism Authority
Post by: Blankman on October 01, 2013, 02:58:49 PM
Are they telling us that Bermuda isn't an expensive enough place to visit? ???


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on October 01, 2013, 03:45:57 PM
It's a massive money grab set up to finance investments in taxpayer finger deals.... No wonder Furby's spilling the Beans. Now that the PLP is out he carries no weight and has been side lined by both the PLP Gombey Crew and the OBA newbies looking to create their own profit centers.

So how is the TA expecting to be self funded in three years....? What's going to replace the taxes and fees...? Hmmmmmm..... They plan on selling tickets to the ride.... :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 01, 2013, 03:50:36 PM
Are they telling us that Bermuda isn't an expensive enough place to visit? ???

Wait till the hotels have to explain to guests the 2.5% is based on the 'rack rate' and who the TA is.  :angry:  Some guests will just accept the 2.5% as part of visiting Bermuda and then there will be the guests who will express their displeasure at it being a tax grab and it will start showing up in the 'Reviews'. It isn't the amount of extra tax , it's the principle. It's little things like this that have a tendency to piss off all levels of financial status.  :yes: 


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on October 28, 2013, 03:04:42 PM
First dibs....

http://www.royalgazette.com/article/20131028/NEWS/131029716

No wonder they were handing out positions just prior to being disbanded... Better qualified people stiffed again. Expect more of the same old same old. :disgusted:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 28, 2013, 06:19:41 PM
First dibs....

http://www.royalgazette.com/article/20131028/NEWS/131029716

No wonder they were handing out positions just prior to being disbanded... Better qualified people stiffed again. Expect more of the same old same old. :disgusted:

Not a surprise!!! Absolute best way to keep skeletons in the closet.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 29, 2013, 12:12:35 AM
The Bermuda Tourism Authority has become like a jack-in-the-box, turn the crank a few times and out pops a clown but in this case it's four clowns, the four BTA divisions. :angry:

Another joke is those who think Dodwell and gang will be turn tourism around when they have failed for decades. The BTA name won't magically bring the experience required to lead tourism out of the grave.

Looks like Mr. Photo Op (Billy Griffith) got first dibs on Director job.  :facepalm:   

  http://bernews.com/2013/10/tourism-authority-update-staff-on-new-structure/          (http://bernews.com/2013/10/tourism-authority-update-staff-on-new-structure/)


Title: Re: Bermuda Tourism Authority
Post by: Mysty on October 29, 2013, 08:33:51 AM

This is what is killing Tourism... under qualified, under performing, political animals who do NOT know what they do not know.  When you think you know what you are doing, but really don't, that's trouble!  For OUR Country.

WHEN are we gonna wake the fuck up?!


 :facepalm:


Title: Re: Bermuda Tourism Authority
Post by: Darkside on October 29, 2013, 10:01:54 AM
I'm interested in knowing if all of the current DoT staff are effectively being terminated and then either rehired by the new Authority or shuntted elsewhere in Government ... as this would effectively reset some of the Employment Act provisions for all these individuals ...


Title: Re: Bermuda Tourism Authority
Post by: jnc on October 29, 2013, 10:19:47 AM
WHEN are we gonna wake the fuck up?!

When it's too late. Human nature...

Noel


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 29, 2013, 11:20:10 AM
I'm interested in knowing if all of the current DoT staff are effectively being terminated and then either rehired by the new Authority or shuntted elsewhere in Government ... as this would effectively reset some of the Employment Act provisions for all these individuals ...

That should be easy to find out, ask any in NYC office who was allegedly terminated by Ewort Brown when he brought in Sales Focus. Most everyone in the NYC office didn't get terminated, EFB covered blunder wanting the public to think Sales Focus hired fired staff. No reset then don't see it happening this time. Different name ..... same game!   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 02, 2013, 09:34:01 AM
 :music: And the spin begins!  :Z)

 http://www.royalgazette.com/article/20131031/COMMENT/131039966        (http://www.royalgazette.com/article/20131031/COMMENT/131039966)


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on November 14, 2013, 07:46:44 PM
They still haven't got the Head Honcho picked out and they are advertising for his right hand man or woman.....

http://bernews.com/2013/11/tourism-seeking-new-sales-marketing-officer/

12 - 15 years experience in digital marketing.... who they gonna get Al Gore? :rasta:


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on November 14, 2013, 08:36:39 PM
As to your digital marketing expert.... here's what a hashtag hash can land you....

http://www.dailymail.co.uk/news/article-2507113/JPMorgan-forced-cancel-Twitter-Q-A-barrage-abuse.html?ICO=most_read_module

And as to Glenn Jones's personal attempt to secure another $800,000 for The Boston Red Sox ask yourselves.... what's in it for him...?

Besides Bermuda's a New York Yankees fan now.... Yankees suck therefore Bermuda sucks.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 20, 2013, 05:17:50 PM
Rather than clutter up the Demise of Tourism thread with the Tourism Authority Board announcement I'll comment here but it will probably move to Demise within weeks.

  http://bernews.com/2013/12/minister-names-tourism-authority-board-members/                (http://bernews.com/2013/12/minister-names-tourism-authority-board-members/)  

The arguments in the 'COMMENTS' on the TA Board quickly took on a black & white tone with some obviously being colour blind as well as prejudice. RG = 19 'comments' and Bernews = 159 'comments'. What does that signify?

Some initial observations of the TA Board Members:

This pretty well defines Phil Barnett's position.

  http://bernews.com/2011/02/barnett-bermudas-economic-big-chill/                               (http://bernews.com/2011/02/barnett-bermudas-economic-big-chill/)

Allison Reid - Starwood: Starwood made a big announcement about building a St. Regis Hotel that would become a Bermuda Landmark when it opened in 2013. Has the St. Regis been secretly under construction and will open on New Years Eve!! Isn't there more than a little conflict of interest here????

    http://www.starwoodhotels.com/stregis/news/news_release_detail.html?Id=TheSt%20RegisBermudaLandmarkEntry0                         (http://www.starwoodhotels.com/stregis/news/news_release_detail.html?Id=TheSt%20RegisBermudaLandmarkEntry0)

At least Paul Telford has hospitality experience in Bermuda but Telford and Dodwell are both hoteliers with high-end properties neither of which are in great financial state. A Bermudian from one of the successful small hotels or cottage colonies would provide a better balance on the Board.

With due respect to these and the other TA Board members (excluding Dodwell &Telford), none of them have any extensive experience with Bermuda tourism. None of them can come to the table and from personal experience tell the other board members what it was like to have a Bermudaful experience as a tourist in 1970s or 1980s. Most Board members have probably never stayed 7 nights or longer as tourist in Bermuda, tourist...not business visitor.

According to Crockwell the Board will be selecting the CEO who according to the qualifications listing will have "NO FINANCIAL/OPERATIONAL INTEREST IN BERMUDA TOURISM VALUE CHAIN". Read the bio of each of the Board Members and they either have direct or indirect financial/operational interest in Bermuda tourism. The Board is made up of all executives and there is no balanced opinion coming from small business stakeholders.  

The Board has 7 members plus a Chairman with the Board Members receiving $20,000 if they attend at least 10 TA meetings. Add their expenses, Board operating costs, Chairman's salary and they will need to budget $600,000 just to get started. Crockwell announced 2 new divisions, Tourism Investment Development and Experience Development, add Gaming and the number of divisions must be up to 8 or 10. BIG, BIG budget coming!

Crockwell's announcement confirmed 'The Board' will control the Tourism Authority. Now you have a Board made up of part-time members whose job it is to provide leadership to all those in the various TA divisions. In reality you have a part-time leader (The Board) with little or no experience in anything resembling a tourism authority, no CEO in place, no management staff in place, a number of 9 to 5 staff wondering if they will have a job, a bunch of failed schemes still running, time has run out for next year and they think the TA will be self-sufficient in 2 years.  :rofl:

The Board is top loaded with those of the same mind set which will help in speeding things through but that eliminates differing opinions and usually doesn't show true leadership, especially to those 9 to 5 workers in the trenches. The Tourism Authority requires one (1) leader and a dedicated team and on the present path that will, (sorry) never happen.    

Has any successful corporation ever started by appointing a Board of Directors, then hired a CEO and on down to the lowest paid workers??  :nu-uh:
    


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on December 20, 2013, 06:30:59 PM
Well the Mafia has been pretty successful with the top down set up... :rasta:

It's becoming painfully obvious that the politicians in Bermuda have been kicking the tourism can down the road without any actual disclosure of who, what, why, will and when in order to manipulate things to set up the insiders.

How come Crockwell can't come right and say exactly what powers these guys will have? How come Cannonier hasn't come out and said exactly what type of gaming we will allow? Even Swan knows they are lining up their ducks and he's throwing his two bits in before he gets goosed.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 20, 2013, 08:05:24 PM
Smokes, When you look a little closer Crockwell has been kicking the can down the Chamber of Commerce road. The power in the TA is tilted toward the C of C too. :shhh:


Title: Re: Bermuda Tourism Authority
Post by: 32n64w on December 21, 2013, 03:13:38 AM
FFS the reason Buns wants to close the Board down is likely due to the incessant whining certain posters continually drone on about compounded by their continually unhelpful and irrelevant verbiage.

Can we agree to stop the constant complaining in favour of constructive encouragement?   

Bermuda sucks devolved into irrelevance due entirely to the fate and influence of complainers.  Can't we be better than that?   

Christ, sometimes I feel the negativity so overwhelms the hope for a better tomorrow that it's a virtual virus for failure. 

Let's move on and agree that contributing to our success is more important than living in a mire of bullshit laced with today's bad news.

Sorry for the rant but I've had it up to here and only want to move forward freely.

Happy to listen to anyone who disagrees.  Peace!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 21, 2013, 10:42:32 AM
The arguing continues on Bernews regarding the Tourism Authority Board Members. Tony Brannon has added a comment; "It is good to see that ALL members have a University Degree".   :facepalm:   That is about as dumb a comment as you can make. A university degree only shows one thing, the person has "the ability to learn" and their are plenty on the Island with degrees who are proof that they didn't learn much after getting their degree. Maybe the Board needs a couple of successfull business persons who don't have Tony's degree of education.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 22, 2013, 04:12:10 PM
I keep being pleasantly surprised at how well Furby expresses his opinion(s) on the Tourism Authority. It will be interesting to see the actual breakdown of the $27.2M budget plus what has been shuffled into the Transport budget and possibly others too. Furby should have access to the budget breakdown and hopefully he will make that public knowledge if the Government doesn't.   

   http://bernews.com/2013/12/shadow-minister-tourism-board-is-less-diverse/                  (http://bernews.com/2013/12/shadow-minister-tourism-board-is-less-diverse/)


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 17, 2014, 09:32:04 PM
The BTA has a Friday deadline for all submissions for 2014...... having just read through the rules and regulations along with the application I can't imagine anyone who hasn't already been completely ushered through getting a shot at much. There are so many ambiguous regs and it looks like the BTA is even looking to compete with bermudian companies in getting paid to handle services. Guys, you're already getting a $60 million head start on everyone and you want to take whatever scraps of business there is away from the local trade...?

http://www.royalgazette.com/article/20140217/NEWS04/140219756

Couple things: The maximum amount they will allow is $75,000..... but that might be cut..... or it might be added to. Huh? Who decides and how do you ask...?

If you show a profit..... they can claw back up to 100% of whatever you were given in the first place..... So you go spend $75,000 on local services, bringing in Beyonce Jr. etc., have a good booze business for the um um.... the local booze business..... and pull out with a $10,000 profit. They then want you to pay them back the underwriting expense....? Does the booze business pay them back as well...?

Oh, and Bob's me Uncle.... Do you intend to repay the BTA for the requested amount, and if No, please describe how the BTA will receive a return on investment for funding your experience? Um Um, I thought people staying in hotels, eating at restaurants, taking cabs, buses, ferries, buying trinkets off the side of the road from the Bean cartel were the ROI on the Bermuda Taxpayer's Asse(t)s....? Are there two Bermuda's now? WTH?

And Aunt Shirley you jest..... BTA services....

The BTA offers additional services which experience developers can take advantage of at a competitive rate. Please indicate if you have interest in any of the below.

Planning Services - The use of an event planner/programme manager from the BTA.
Creative Services - Copy, printing and promotional services.
Marketing & PR Services - Provision of resources to optimize experience traction.

Say what....? Of course I'm gonna hire all your services..... IF THAT'S WHAT GETS ME THE $75,000 (Plus plus plus please)....  :wtf:

So all the event planners, ad agencies, pr companies et al. WHO PAY THE TAXES TO FUND THESE GUYS are now competing with them? :killme:



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 18, 2014, 12:36:52 AM
Smokes,

Under those rules and regs 'More Pink' won't be picking up $232,443.58 in 2014 or will they! 'More Pink' was launched by the Tourism Appreciation Committee under the Tourism Board. Karla Lacey was with 'More Pink' and Erin Smith was with the Tourism Appreciation Committee and the Tourism Board. Both ladies are now with the Tourism Authority. Most of the money may have gone locally but no audit to check profit margin.  :nono: 


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 18, 2014, 12:42:29 AM
Dude, that "More Pink" program was a complete fraud. With everything going on whoever approved that waste of money should be fried.... Errrrr fired. Seriously, putting up a bunch of pink umbrellas in Hamilton to get locals excited about.... Pink? With over $170,000 going to a single agency.... For what? That's got to have a lot of unemployed Bermudians wondering what exactly is going on.

That's the kind of thinking that's got me wondering what they'll approve under the BTA.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 18, 2014, 11:37:07 AM
More Pink came on the scene in mid-2013 and ironically one did get fired, Joanne McPhee. The Tourism Board created the Tourism Appreciation Committee and the Tourism Appreciation Committee created More Pink.

More Pink had a 'board' which Karla Lacey was a member of while she was in charge of BHI. Erin Smith was on Tourism Appreciation Committee while allegedly working in marketing for Tourism Board. In Bermuda there are very few volunteer positions so possibly the ladies were receiving financial compensation.

Crockwell and Dodwell were in charge of the Tourism Board and Karla Lacey and Erin Smith now have top positions with Tourism Authority. Smokes, seems like your "should be fired" list could be a long one.  >o->


Title: Re: Bermuda Tourism Authority
Post by: Letariatpro on February 19, 2014, 12:25:22 PM
Dude, that "More Pink" program was a complete fraud. With everything going on whoever approved that waste of money should be fried.... Errrrr fired. Seriously, putting up a bunch of pink umbrellas in Hamilton to get locals excited about.... Pink? With over $170,000 going to a single agency.... For what? That's got to have a lot of unemployed Bermudians wondering what exactly is going on.

That's the kind of thinking that's got me wondering what they'll approve under the BTA.

This. What a useless waste of money.


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 19, 2014, 12:34:42 PM
 :irony: Show more pink she said...... and it got herself a...... Pink Slip.  :rasta:


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 19, 2014, 02:03:18 PM
Speaking of pink slips..... I think it's about time we just got on with it and told everyone not to bother coming back. There are plenty of people looking for a job who could fill in here.

http://www.royalgazette.com/article/20140219/NEWS/140219687



Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 18, 2015, 10:31:41 PM
Is the BTA a Cartel....? Interest free loans to some, others get nothing and yet offer just as good an idea..... hmmmmm.

http://www.royalgazette.com/article/20150218/NEWS04/150219681

Surely they would have had insurance to cover the cost of repairs to their tent? Speaking of.... who are the real benefactors of that sweet deal?

Surprised Zane's saying anything though.... this is exactly what his good buddy Ewart was all for. :rasta:



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 19, 2015, 03:23:48 AM
 http://bernews.com/2015/02/bta-180000-interest-free-loan-whitfield/  (http://bernews.com/2015/02/bta-180000-interest-free-loan-whitfield/)

Either something has suddenly gone wrong or RG made the loan to Whitfield article disappear. But Bernews covered it too.

2011 Suzie Pewter of Whitfield got Wayne Furbert to donate $250,000 of BDoT funds (taxpayer's funds) for the Bermuda Corporate Games that was to bring $2.5M into the Bermuda economy. The games flopped and BDoT got zero ROI.

World Sky Race (blimps) Furby and Donal Smith were involved with Whitfield behind the scenes. How much did BDoT waste on that?

Suzie Pewter's Comment on Tourism Summit. If that was her most memorable day in 29 years it's no wonder she needed a loan.  >o->
Mrs Pewter described the summit as the "most memorable day" in her 29 years in marketing and promotional business on the Island, while Mr Webber said: "The BDA and BTA have been collaborating since inception."

Guess Suzie couldn't go to Catlin for the loan as they were being bought, sold or whatever.

 


Title: Re: Bermuda Tourism Authority
Post by: navin r. johnson on February 19, 2015, 08:55:00 AM
doubt that a Waterfront Tent would have been insurable at anything but a very high cost and higher deductible......


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 19, 2015, 11:48:32 AM
 http://www.bermudasun.bm/Content/BUSINESS/Business/Article/Take-a-look-inside-the-new-Pier-Six-Complex/72/205/72156  (http://www.bermudasun.bm/Content/BUSINESS/Business/Article/Take-a-look-inside-the-new-Pier-Six-Complex/72/205/72156)

This is a description of the Pier Six tent. Looking at Tentology info their testing is done with 90 MPH gusts and not sustained winds. Fort Prospect would be closest station to Pier Six and recorded 117 MPH gusts.

These tents are designed to be broken down quickly and it would have been a good move if Whitfield or CoH made that move to be safe. They knew Gonzalvo was coming soon after Fay and it would have been smart to store the tent for a couple of weeks rather than risk damage.   


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 19, 2015, 12:40:56 PM
Navin, as you'd know, there probably is insurance however it likely requires the tent to be dismantled or set up in a specific way in order to remain in effect. As AMCAN says, it should have just been taken down given how high the winds were expected. Just because it says it can handle up to 90 mph winds doesn't mean you should test it.

Having Furby and Donal Smith involved from the beginning would explain a few things..... And maybe why the RG lost the article*. Before they however Rick Olsen had a good suggestion: Donate free event space to the BTA in lieu of paying interest. The BTA can in turn host a free event promoting local companies involved in tourism.

*Articles back.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 19, 2015, 10:10:22 PM
 http://bernews.com/2015/02/new-yorker-anniversary-bermuda-opportunity/ (http://bernews.com/2015/02/new-yorker-anniversary-bermuda-opportunity/)

The Trade Development Board starting in 1926 would do a colour ad on the back page of the New Yorker. Even during the Depression years TDB had an ad on the back cover of the New Yorker.

The TDB knew the the New Yorker reached those most likely to visit Bermuda and the back page was almost as good as being on the front page. When the magazine was put down on a table it was either front or back cover that was there for everyone around to see, even for years in office waiting areas.

I don't know what the ad in New Yorker, the  30 sec. Taxi TV and this whole integrated campaign cost but BTA could have taken a Bermuda 1930's/1940's New Yorker back page ad and touched it up just enough but still left look from that era and put it on the back page of the anniversary issue. Looking at the New Yorker audience profile and 4.7M print copies (plus 13.5M online) the back page would reach a larger audience than all their ads combined. BTW, most New Yorkers don't like Taxi TV.  


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 20, 2015, 11:29:14 AM
http://www.royalgazette.com/article/20150219/NEWS01/150219646 (http://www.royalgazette.com/article/20150219/NEWS01/150219646)

BTA can generate ROI of 10:1 :horseshit: What has Glenn Jones been smokin? Air arrivals down and spending way way down and the BTA wants to crow about ROI! When BTA can prove a positive ROI on even one investment that will be a first in 20 years.

More pink spin from BTA.  :moon:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 21, 2015, 02:34:35 PM
 http://www.royalgazette.com/article/20150221/COMMENT01/150229935  (http://www.royalgazette.com/article/20150221/COMMENT01/150229935)  :hammer:

Wonder how many at the BTA understand what John Barritt is saying? To all those who thought myself and a few others here were too harsh on the BTA, John does has a smoother way of saying the same.

Yes folks, the BTA does have to answer to the Legislature! Yes, 2014 saw a decline in numbers as well as big decline in spending. Yes, promises are not results! "Strict Performance Parameters"  :thumbsup: The BTA now "owns" - 2015!  :facepalm:

Here are two of John's best statements: Only recently I was reminded of one of my favourite definitions of an expert: someone we bring in from outside who takes our watch and tells us what time it is — and usually for a princely sum at that.
We cannot be all things to all people. We must not invent events and try to make ourselves look like something we are not. We must fish where the fish are.


John will be watching the BTA and the AC Committee for "results"!


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 23, 2015, 01:01:19 AM
Two guys standing up on paddle boards twenty feet from what looks like Warwick Long Bay Beach....

http://www.gotobermuda.com/Travel-Deals/Island-Escape-Bermuda-Style/?utm_campaign=ProperFun&utm_medium=Banners&utm_source=Facebook&utm_term=SpringAwareness_FB-BER-mnf&utm_content=Newsfeed2

Is that for real or another photoshop?


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 23, 2015, 12:18:30 PM
Smokes, interesting observation and I have another one regarding the website. If I Google "Bermuda" or "Bermuda tourism" on my desktop, my laptop or my iPad I get Bermuda-Official Site...linking to www.gotobermuda.com or Bermuda-Official Guide... linking to www.gotobermuda.com. What comes up is the website that has been around for a few years with Crockwell's welcome message. A few changes have been made recently but it's still an old awkward site to navigate. 

If I enter www.gotobermuda.com direct into the browser or through Google I get Bermuda - Official Guide...with 10 links on a nice website that is easy to navigate. This website is probably 3 or 4 times better than the previous one.

I'm assuming most people looking for Bermuda tourism website would just put in "Bermuda" or possibly "Bermuda tourism" into their search engine and would get the old website. Is there a way to insure that website visitors get to the new website and not have to stumble on it??

BTA needs all the help they can get and should be making sure potential visitors are being linked to the most up-to-date information. Maybe I'm wrong but it appears another case of BTA investing in something but not making sure they are getting 100% out of their investment.   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 23, 2015, 06:50:53 PM
 :wha!: BTA 2015 Budget is $21.7M!!!!!! BTA staff member dropped the budget number on social media.

Just take off the cost of new office, new furniture (Bda. & NYC), executive hiring costs etc. and it wouldn't be hard to find $1.4M to take off the 2014 total. Don't forget the $3.4M BTA picked up from the "Guest Fee" which is over and above the budget. If BTA predictions are close for 2015 then "Guest Fee" should bring in $4M or more.

Since BTA staff are working on AC35 is some of their cost shifted to AC?

Instead of crowing about how BTA will do so much better than previous years with less dollars they should just get on with the job and produce some real RESULTS!  :yes:  


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 23, 2015, 07:39:05 PM
AC has to spend $25 million on promoting the AC35 event "in" Bermuda.... you don't think the BTA is not going to make sure they get their piece of that action? :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 23, 2015, 07:58:06 PM
 :blahhh:  :shhh:  :cheer:  :rofl:  :lmao:  :moon:  >o->  Oops....BTA Budget leak post removed from social media. Bill and Vic are probably not very happy with someone.   


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 24, 2015, 11:52:29 AM
Looks like someone either jumped the gun or leaked it. The announcement is in today's paper.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 24, 2015, 12:15:39 PM
http://www.royalgazette.com/article/20150224/NEWS/150229862  (http://www.royalgazette.com/article/20150224/NEWS/150229862)
Notice how the words "cautiously optimistic" show up when reality sets in. Crockwell and Dodwell set up this empire called the Bermuda Tourism Authority including a BTA Board and expected people to believe the BTA would private and not influenced by politics.:lmao:

Then Crock n' Dodge hire a BTA CEO with years of experience in a tourism related field but no Bermuda tourism experience and no Bermuda political understanding. Crock n' Dodge put on this big show of going to the BDoT staff and telling them they would have to reapply for a BTA job.  

Billy and Ann got pink slips and the others only had to change their employer on Linkedin from BDoT to BTA. The new CEO gets the old staff, a few more executives he didn't need and the empire was complete.

Go back a year and look at all the promises from Chairman Dodwell and how he was going to keep the public up-to-date with his 'Chairman's Corner' but his last post is June 2014. Hanbury said to expect results in 3 to 6 months.

Hotels drop price 50% to make Pink Sale a success and BTA takes credit.:nono: Even though hotel drop room rates guest must pay BTA "guest fee" based on rate before discount.

As well as looking at the ROI on their investments now is the time to look at the value and ROI of the BTA staff. Time to shut down the BTA trough and put the BTA staff to work at producing results.      


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 24, 2015, 12:37:12 PM
Hey, if you're going to go with a nickname for the pair you gotta go all the way.... Crock n' Dodge. :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 24, 2015, 12:49:26 PM
Hey, if you're going to go with a nickname for the pair you gotta go all the way.... Crock n' Dodge. :rasta:

 :hammer: Great idea! I changed it.  >o->


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 24, 2015, 02:32:58 PM
 http://www.gotobermuda.com/bermudatourism/positions-available/  (http://www.gotobermuda.com/bermudatourism/positions-available/)  :facepalm:

More BTA empire building in the Empire State office. With more high salary execs who does the grunt work?

Excuse me for repeating myself but why is the cost of the NYC office, remodeling, new furniture, staff cost, etc. being ignored? It seems that asking is off-limits!!!

The new Ad/Media Buying Agency should be announced soon with $3M -$5M going there too.

At Tourism Summit Ms. Isley said that BTA had to be 180 days (6 months) ahead with their planning to have an effect, by the time these new individuals find their way the 2015 season will be over. :bang:

 :disgusted:   



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 07, 2015, 12:35:04 PM
 http://www.royalgazette.com/article/20150307/NEWS/150309743 (http://www.royalgazette.com/article/20150307/NEWS/150309743)  :horseshit:  :lmao:

I hope some smart person is keeping a written and video record of the Bermuda Tourism Authority and turn it into a reality show. The BTA reality show would generate more interest in the Island than all these other BTA funded schemes combined.

And if you added the Government to the show the interest from around the World would be fantastic. There would be no "shoulder season", tourists would be flocking to Bermuda to join in 'As The Rock Squirms'.

I would bet most of the BTA exec have a guaranteed bonus for the first year of their contract, performance or no performance!  :yes:   


Title: Re: Bermuda Tourism Authority
Post by: Blankman on March 07, 2015, 12:59:22 PM
... tourists would be flocking to Bermuda to join in 'As The Rock Squirms'.

Perhaps that should be "As the Stomach Churns"? ???


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 07, 2015, 01:25:00 PM
http://www.royalgazette.com/article/20150306/COLUMN01/150309795 (http://www.royalgazette.com/article/20150306/COLUMN01/150309795)

Like so many other media articles this one could go to a couple of other threads too. OK let's jump forward and the Government and Opposition are now working together for the benefit of Bermuda. Civil service reform is in place and more Bermudians are working together for the benefit of each other and their Country. 

Under John's scenario, it would be better to have the BTA back under the control of the Government at least someone would be held accountable. At this time BTA is building a bigger empire with no accountability when Government departments are getting "lean and mean". 

John Barritt-- "Tourism turnaround: a mammoth but necessary task and the Bermuda Tourism Authority enjoys both sides’ full support. The only difference apparently is over whether the BTA should have more money".
Sean Crockwell -- "Stressing that the BTA was an independent body and that he did not control its accounts...".


From the beginning, one of the goals of the BTA should have been to streamline and improve the efficiency of the BTA over its predecessor the BDoT. The BTA instead has a larger staff, especially executives, and more lining up at the trough than the BDoT. And BTA is accountable only to public scrutiny. Close down the BTA trough, relocate NYC office to Brooklyn and have same standards for BTA staff as civil servants.   :yes: 
 


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on March 08, 2015, 01:37:03 AM
If Ewart Brown gave GlobalHue $22 million and then said they were an independent entity and he doesn't have any control over how they spend the money he'd be properly lambasted. I fail to see the difference with Crockwell's comments about the BTA. If the Bermuda taxpayer is giving them $millions then the government should know exactly what they are doing with it.

Maybe a time for the Auditor General to step in. Not suggesting any wrong doing, although I'd be interested in knowing what kind of strings come attached to the free loans and how other entrepreneurs feel about being left in the cold.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 09, 2015, 09:34:38 AM
http://www.royalgazette.com/article/20150309/NEWS/150309714  (http://www.royalgazette.com/article/20150309/NEWS/150309714)

 :confused:  :lmao:  :rofl:

What a circus!!!!


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on March 10, 2015, 08:46:23 PM
The RG has an article referring to a couple of guys doing a deal to introduce ScootCoupes to Bermuda as a "Tourism Related Activity" sponsored by a $30,000 interest free loan from the BTA. (Thought it was gone but just found it at http://www.royalgazette.com/article/20150309/BUSINESS03/150309692)

First things first.... I think it's a not-too-well-thought-out idea to have a train of these vehicles following each other on some sort of off-campus tour. Not only will it be guaranteed to cause irate Bermudian drivers to try to make a long pass at high speed but the ScootCoupe drivers will be pretty much guaranteed to be bored out of their skulls trying to follow in an orderly line. There will undoubtedly be some jockeying and swerving going on. A recipe for disaster on our narrow roads and blind corners. Not least enhanced by a vehicle designed for the US market with the steering wheel on the wrong side.

That being said, I do think there needs to be this type of vehicle available for rent to tourists in Bermuda. The truth is there have been others who have tried to bring these in and gotten no-where with government due to what can only be called protectionism or market manipulation. So the question becomes: Is this a back door deal to get them approved? A Trojan Horse and Carriage affair?

The irony is that the BTA has taken taxpayer money from the Minister of Tourism and given it to people who now must go to the Minister of Transportation to request permission to use these vehicles on the roads. Funny that.... Shawn Crockwell just so happens to be the Minister of Tourism AND Transportation.... I wonder how all those taxpaying cycle rental shops are going to feel if they find they've financed the competition free of charge out of their own pocket... ooops. :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 11, 2015, 09:47:40 AM
 http://bernews.com/2015/03/bta-selects-mmgy-global-marketing-partner/  (http://bernews.com/2015/03/bta-selects-mmgy-global-marketing-partner/)

Does MMGY know and understand Bermuda and Bermuda tourism? If you go back over the last X number of ad agencies that promised to turn Bermuda tourism around they all failed. They failed because they thought their specific method of advertising would work everywhere including Bermuda. They can do all the measurement and strategy but if they don't understand Bermuda it will take years to figure out why they are coming up short.



Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on March 23, 2015, 11:58:28 AM
This should be an interesting exercise in ROI....

For Mysty's sake this link has been moved to AMCAN's post....  :meditation:

All for getting people to Bermuda and putting on a show but just how much of this revelry is it costing the taxpayer seeing as the majority of the attendees are staying on the Breakaway cruise ship. Or do we consider money spent on cocktail parties serving Dark N' Stormies putting money back into the community.... If so I gets get me one of those gigs.... :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 23, 2015, 01:58:21 PM
 http://www.royalgazette.com/article/20150323/NEWS/150329899  (http://www.royalgazette.com/article/20150323/NEWS/150329899)

Smokes, I think this is the link you wanted to post. WOW..Colonial Wars Society and DAR/SAR coming to Bermuda in the same year to search for historical connection with their ancestors.


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on April 06, 2015, 04:55:36 PM
Seriously...?

http://www.royalgazette.com/article/20150406/SPORT06/150409857

An idea thought up by someone who obviously doesn't golf.

 :facepalm:



Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on April 07, 2015, 10:20:54 AM
NFL Royalty...? Royalty spends it's off season in the Bahamas......

http://www.royalgazette.com/article/20150407/SPORT06/150409815

One wonders how much this one will cost the taxpayer cos you know the players aren't picking up the ball....erm... Bill.

Must be nice to get and all expense paid vacation to Bermuda for the price of a plane ticket covered by points.... :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on April 07, 2015, 12:17:12 PM
NFL royalty like so many others that BTA arranges freebies for will come to Bermuda, why didn't they come before? BTA is putting their tag on so much and as usual no one checks accuracy or to see if BTA links even work. Shotgun approach never worked before and the same underlying problems are still there, not much hope.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on April 15, 2015, 12:40:23 PM
 http://bernews.com/2015/02/tourism-begins-show-promising-signs/  (http://bernews.com/2015/02/tourism-begins-show-promising-signs/)

Back in early February Ms. Isley was spinning about how bookings were a promising sign tourism was in "recovery".

However, the January and February 'Measures & Projections' don't show any numbers that would show any reason to get excited. In fact the January Projection would indicate 2015 will be about same as 2014.

If most visitors plan 122 days in advance not sure monthly 'Measures & Projections' are necessary, quarterly stats would do.

http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/BTA%20Organizational%20Chart-Feb2015_PATI.pdf  (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/BTA%20Organizational%20Chart-Feb2015_PATI.pdf)

Looking at the BTA Organization Chart there are a total of staff of 44 in BTA and 24 out of the 44 are CEO, COO, Directors, Managers or Chiefs. At best that leaves 20 who would be classified as 'workers'. The average ratio over most organizations averages 10 workers under one manager. The BTA ratio usually leads to conflicts with responsibility and high operating cost. Add the PR and ad agency staffs and BTA is supporting a large group managers and a small group of workers.   ???  


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on April 29, 2015, 11:04:32 PM
Hmmmmm.... I wonder how much money the BTA is putting into this campaign.... I recommend zero.

http://bernews.com/2015/04/goslings-bta-tout-bermuda-brands-toast-summer/

If not, why are Bermudian tax payers financing a promotional campaign to increase the sales of one of the wealthiest family owned businesses in Bermuda? Goslings should be doing all these direct sale promos on their own ticket and the BTA, Bermuda etc. should just say a big thank you, nothing more.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 12, 2015, 11:37:30 AM
http://www.royalgazette.com/article/20150511/BUSINESS/150519960 (http://www.royalgazette.com/article/20150511/BUSINESS/150519960)

The BTA holding a "Lunch & Learn" to help make the process easier to get a seat at the BTA trough. BTA has already handed out $1.7M in grants and sponsorship plus hundreds of thousands on schemes and giveaway trips none of which has proved to have a positive ROI.

BTA was created to rebuild tourism that would in turn create jobs, instead the BTA created an empire and handed out millions to create jobs that are not sustainable without a dramatic increase in the number of visitor fly-ins. The BTA should have got down to work a year ago with one major goal to increase the heads in de beds but they failed to even stop the annual decrease.

There is little chance the BTA will ever show a positive ROI even with the help of AC35. Bermuda Government purse cannot support the BTA and rewarding stakeholders with tax breaks, grants, etc. Bermuda tourism is doomed unless there is at least a 25% increase each year for the next 3 years.

Reduce the BTA to a staff of 6 and stop taxing visitors via stakeholders for the privilege of coming to Bermuda. Go back to a "head tax" and only reward stakeholders who prove they saved or created jobs. The well managed stakeholders will easily survive and new stakeholders will be attracted.     


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on May 12, 2015, 01:53:38 PM
Speaking of troughs, the BTA was mean't to be off the teat after two years standing on it's own four feet.... The money they put out to these schemes is meant to come back to them. Either that or they take an ownership stake in the scheme and get a portion of the earnings. That's the openly (oops... iPhone/freudian slip.... they certainly are not open about anything regards their ownerships stakes) only way they can build any type of income outside of the 2+% head tax they are collecting from the hotels and guest houses. It's also why they likely want at the same from the Airbnb type rentals going on. Needless to say the BTA is seeking funding continued from taxpayers but they are also getting into business with various entities and competing with other businesses that don't have the taxpayer funding.... in fact they're the taxpayers themselves. I never understood how this whole "Authority" scheme was mean't to work.  


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 12, 2015, 04:01:57 PM
For some time I was of the opinion that the BTA empire was based the Bermuda National Tourism Plan. Going back and looking over the Plan, the BTA as structured is not part of the Plan. The BTA structure design looks more like the work of a consultant that was giving Crockwell and Dodwell exactly what they envisioned.

The Tourism Plan was put together by T&L Europraxis a consultant in Spain who put the Plan together based on consultation with over 200 Bermuda stakeholders. The Plan did address some areas correctly but generally missed the mark. However, on the last page T&L answered the, "Now what?" with the following:
Where should you start?
 Don't need major investment to start
 Need Quick Wins
 Investment in people and organisation of current resources
 Collaboration, organisation, common objectives
 People with energy and determination


Obviously Crockwell and Dodwell chose to ignore the last page and elected to build the BTA in their own pink image. Would have been nice if they at least paid attention to Need Quick Wins, while more than 2 years later there have been no wins.



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 15, 2015, 08:28:56 AM
http://www.royalgazette.com/article/20150513/NEWS/150519891  (http://www.royalgazette.com/article/20150513/NEWS/150519891)

The Bermuda Tourism Authority is supporting and marketing the venture and the first flights are “imminent”.  :lmao:

Why is the BTA supporting and marketing a venture for a local businessman who could well afford this venture on his own? This venture is better directed at residents who want some single engine 'seat time' and is not likely to bring visitors to Bermuda.

The BTA was created to increase the number of visitors who fly-in on commercial flights so there would be more heads in de beds and more butts in de seats. 

At this rate the BTA will soon exceed the handouts by Ewrat Brown to family & friends.  >o-> 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 18, 2015, 11:21:09 AM
 http://bernews.com/2015/05/spike-individual-traveller-bookings/  (http://bernews.com/2015/05/spike-individual-traveller-bookings/)

Glenn Jones trying to justify his job at BTA putting the pink spin on "spike in individual-traveller-bookings". The 'Comments' confirm that most people have no faith in BTA reports.

Does this quote from Ms. Isley mean BTA have put those Regional Development Managers to work? Will this "reorganized sales team" including their leaders be held accountable?  >o->
 
“The reorganised sales team is structured specifically to develop new business opportunities, uncover new leads and convert new bookings for Bermuda,” said Chief Sales and Marketing Officer Victoria Isley.

Still waiting for the day Crockwell, Dodwell, Jones, Isley and Hanbury can stand up and show a 25% increase in "tourist numbers" that have flown into Bermuda.  :s: Not this "individual-traveller" spin that includes every visitor flies in.   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 22, 2015, 11:55:58 AM
 http://bernews.com/2015/05/bta-releases-vacation-rental-discussion-paper/  (http://bernews.com/2015/05/bta-releases-vacation-rental-discussion-paper/)

BTA next time you are handing out millions to those ventures that have little or no chance of putting heads in de beds you should save some for Karla to research repeat visitors who regularly use Bermuda vacation rentals.

IMHO this is about as dumb as it gets!!!!   :thumbsdown: :loser:


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on June 11, 2015, 11:14:05 PM
Here's a question: Who are the money guys behind all the BTA investments?

It seems that every week the BTA has financed a new project and many of these are on publicly owned property. Shelly Bay has now been announced as the next beach front makeover with $1 million being invested. Apparently it was "won" as part of the annual BTA experiences program. Here's the rub.... The BTA only offers up to $75,000 for each winning program. First, who's putting up the other $925,000 just to get the place in shape.

And the bigger question: Since when did the BTA get the rights to give away Publicly Owned Parks Property seeing as they are a quasi-private quango without putting out an RFP to the general public? (There was an RFP in June of 2014 but I don't know how that ties in with the BTA.)

I'm sorry but this smacks of insider trading and by the mere fact no one from the PLP is even saying boo leads me to believe the same people are still heavily involved in the BTA as were with the PLP's BDOT.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 14, 2015, 01:01:59 PM
 http://bernews.com/2015/07/bta-receives-high-level-endorsement-iab/ (http://bernews.com/2015/07/bta-receives-high-level-endorsement-iab/)

More spin from the BTA telling the media and the public about this "exceptional achievement".

“For the BTA to attain this prestigious accreditation approval is truly an impressive achievement after only being in existence for less than 18 months,” said Michael Gehrisch, president and CEO of DMAI. “

Must be a coincidence that Bill Hanbury is a past DMAI Chairman Board of Directors. And Ms. Isley was DMAI Executive Vice President/Chief Operating Officer and Executive Director before coming to BTA.  :s:  >o->

Karla's DMAI annual dues as a DMO are $7,380, DMAI membership fees $1,500 per individual and Partner fees for BTA. Of course there will be the obligatory trade shows, media meetings, dog & pony shows, etc. that BTA members will attend.

The BTA empire continues to grow with purchased "achievements" but have failed to achieve an increase in air arrivals. :facepalm:


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on July 14, 2015, 01:32:00 PM
Thought that was pretty funny myself. Nothing like full disclosure..... :facepalm:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 14, 2015, 01:43:01 PM
 http://bernews.com/2015/07/search-bermudas-best-fish-sandwich/ (http://bernews.com/2015/07/search-bermudas-best-fish-sandwich/)  :omg:

Isn't there a more productive job for Pat??


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on July 14, 2015, 03:07:43 PM
"Mrs Phillip-Fairn said: “Restaurant Weeks this year showed us that a well-run culinary promotion can noticeably improve the bottom lines of our stakeholders."

No pun intended. A little tongue in cheek humor there eh Pat me behind..... :moon:


Title: Re: Bermuda Tourism Authority
Post by: Lims on July 17, 2015, 12:47:40 PM


The BTA empire continues to grow with purchased "achievements" but have failed to achieve an increase in air arrivals. :facepalm:

We won't let that insignificant detail get in the way of the hundreds of thousands paid out in bonuses.


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on July 17, 2015, 05:56:15 PM
http://www.royalgazette.com/article/20150717/NEWS/150719697

Zaney Zane stirring the pot,
Forgets who to call for screwing things up,
Next thing you know he's on the BTA's case,
When it's the BHA that he should be on with the chase.

Or maybe not......

Actually, putting aside Zane's little temper tantrum, the underlying question is, if this visitor's tent was run by the BHA with funding from the BDOT in the past, why isn't it continuing on as a joint venture?

My thinking is the whole BTA supported by the 2.5% tax hit coming from the hotels and guest houses is starting to wear a little thin with the members of the BHA. Maybe what they're really saying is, hey, we already pay you to do this type of thing so maybe it's time to start taking things on at your own expense. As everyone has said, $millions of taxpayers money going to a so called "Non-Government" entity and no heads in beds to show for it. Hmmmmm..... expect to see some spin-offs from the BTA fully funded by the tax-payers in the near future.  :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 17, 2015, 07:17:37 PM
http://www.royalgazette.com/article/20150717/NEWS/150719697

Zaney Zane stirring the pot,
Forgets who to call for screwing things up,
Next thing you know he's on the BTA's case,
When it's the BHA that he should be on with the chase.

Or maybe not......

Actually, putting aside Zane's little temper tantrum, the underlying question is, if this visitor's tent was run by the BHA with funding from the BDOT in the past, why isn't it continuing on as a joint venture?

My thinking is the whole BTA supported by the 2.5% tax hit coming from the hotels and guest houses is starting to wear a little thin with the members of the BHA. Maybe what they're really saying is, hey, we already pay you to do this type of thing so maybe it's time to start taking things on at your own expense. As everyone has said, $millions of taxpayers money going to a so called "Non-Government" entity and no heads in beds to show for it. Hmmmmm..... expect to see some spin-offs from the BTA fully funded by the tax-payers in the near future.  :rasta:


 :hammer: :hammer:  :lmao: :rofl: :thumbsup: :praise: :cool:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 21, 2015, 04:51:21 PM
http://bernews.com/2015/07/lacey/  (http://bernews.com/2015/07/lacey/)

 http://plp.bm/node/3530  (http://plp.bm/node/3530)

http://philadelphia.cbslocal.com/top-lists/karla-lacey/ (http://philadelphia.cbslocal.com/top-lists/karla-lacey/)

Bernews again leaves out that Hanbury and Isley were tops execs in CDME. More than just a few believe Karla is being groomed to replace Bill Hanbury when the time comes. However, don't forget it was :efb: who created the BHI CEO position for Karla and got her to leave California. A number of BTA staff were hired by Ewrat during his BDoT reign and :efb: is still capable of pulling their strings.   :yes: 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 04, 2015, 01:13:44 PM

  WHERE ARE THE Q2 ARRIVAL STATISTICS?? T-:D


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 06, 2015, 01:53:57 PM
 http://www.prweek.com/article/1358948/four-seasons-new-york-pr-chief-jets-bermuda-tourism-authority  (http://www.prweek.com/article/1358948/four-seasons-new-york-pr-chief-jets-bermuda-tourism-authority)

Another six figure salary added to the BTA roster. Does hiring Ms. Cailor mean BTA no longer requires the services of Turner PR?

Why hasn't Ms. Isley made the announcement?


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 06, 2015, 02:18:08 PM
http://bernews.com/2015/08/bermuda-tourism-authority-partners-americas-cup/ (http://bernews.com/2015/08/bermuda-tourism-authority-partners-americas-cup/)
Even the Commercial Commissioner has to put a little spin on the "bid process". :lmao:
“The Bermuda Tourism Authority’s strength as a sales and marketing organisation was evident during the bid process and its efforts were a significant contributing factor to Bermuda coming out on top,” said Harvey Schiller, Commercial Commissioner of the America’s Cup.

“We are pleased to work in partnership with the BTA over the next two years to help reach a new generation of travellers and grow the tourism economy in Bermuda.”


BTA has been picking up salary and expenses for at least two of their own, Winfield and Barboza, who have been attached to the Cup group from day one. Hanbury and Isley with family & friend and the BTA pink tent at Portsmouth must have sealed the bid process.  


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 06, 2015, 04:16:48 PM
Quote from Graeme Phelps Outerbridge on Bermuda Tourism Discussion Group

"The BTA has been a failure at increasing tourism numbers. If the measurement is performance then some people already need replacing. Start from the top!^^" :hammer:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 14, 2015, 02:30:24 PM

  WHERE ARE Q2 ARRIVAL STATISTICS??


Title: Re: Bermuda Tourism Authority
Post by: baileys bay on August 17, 2015, 11:49:14 PM
No word from the BTA re Cuba...other than "Cuba is a long way away from Bermuda"

Meanwhile relations continue to very quickly improve between the US and Cuba

http://www.wsj.com/articles/obama-administration-pushes-for-deal-to-start-flights-to-cuba-by-years-end-1439860422?mod=djemalertNEWS


Title: Re: Bermuda Tourism Authority
Post by: Ace on August 18, 2015, 12:22:03 PM
A gem in the RG today:

http://www.royalgazette.com/article/20150817/NEWS01/150819721

Interest has been shown by a new carrier to serve the Island from Britain, the minister told MPs yesterday in the House of Assembly, although he declined to specify which company was behind the talks, calling it “premature” to do so.

“There is an airline carrier that we really feel has potential,” he said — with members of Opposition telling this newspaper they knew Virgin to be the carrier in question.

The opposition is doing anything and everything to keep us moving forward.

Then this:

"Leader of the Opposition Marc Bean said that Norwegian Airlines, a major low-cost European service operating 787 aircraft, was “the one we should be targeting”."

All those Norwegians that come here will be thrilled.

Mr Bean noted that when Zoom Airlines had provided an alternative service to the Island, there had been no loss felt by British Airways but a substantial extra uplift from the UK.

Then:

Zoom folded abruptly in 2008, leaving British Airways as the only carrier servicing the Island from Britain

 :Z)


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 18, 2015, 05:19:33 PM
 https://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/BTA%20Q1%20Report%202015.pdf    (https://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/BTA%20Q1%20Report%202015.pdf)

https://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q2_2015_Final_PUBLIC.compressed.pdf  (https://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q2_2015_Final_PUBLIC.compressed.pdf)

These two reports cover most of what BTA spends Bermuda taxpayer's money on. Check out the number of "PRESS TRIPS", wonder how many tourists all these freebies brought in?

Obviously BTA/Government are dragging their feet with the Q2 Arrival Statistics so the Tourism Authority Fee statistics should tell us what bad news is coming.
2014 Q2 Tourism Authority fee = $1,193,115
2015 Q2 Tourism Authority fee = $1,129,895
ROI                                     =     $63,220   :facepalm:   
                                     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 18, 2015, 05:57:32 PM
http://bernews.com/2015/08/bermuda-tourism-authority-financial-statements/#comment-2993048 (http://bernews.com/2015/08/bermuda-tourism-authority-financial-statements/#comment-2993048)

Is BTA trying to spin transparency with this Statement to cover poor performance?  :yes:

BTA has added more six figure salaries since end of 2014 so staff costs are more in the $5M range by now. To bad BTA doesn't have too earn the revenue to pay the salaries.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 19, 2015, 11:57:07 AM
http://www.royalgazette.com/article/20150818/NEWS/150819674 (http://www.royalgazette.com/article/20150818/NEWS/150819674)  :lmao: :confused:
Guess Hanbury got tired of waiting for Crock n' Dodge to come out and support his performance and pay package. By now Hanbury has a better understanding of why Crock 'n Dodge avoid commenting on the performance of the BTA.

IMHO Hanbury didn't research Bermuda tourism history and the part Government and hotelier politics play in the overall scheme, before he accepted the position. Hanbury made same mistake ALL the Tourism Ministers and consultants before him did in thinking he would do it his way and be successful right out of the blocks.

Hanbury has wasted 16 months building an empire that wasn't required to get the job done. I suspect Hanbury had behind the scenes help in putting together and justifying this BTA empire that cannot be maintained and sustained without a dramatic increase in air arrivals. Hanbury should have known that you don't build the empire first, you need a team that builds the empire over time and earns their bonus.

Hanbury appeared to be so out of touch that he approved repeating the same schemes that failed under DOT. WHY? Who approved that hideous green bus wrap for 2 months on #7 bus in NYC? Who approved 2,572 ads on a tiny screens in elevators in NY/NJ/CT? Who approved light projection ads on side of building in NYC & Boston?

No doubt Hanbury is a smart man and came with a lot of experience, unfortunately not the type required for the Bermuda job. Now he is trying to play catch up and learn what he should have learned in his first 3 months. He also has this staff that is too top heavy with directors and managers to function as a team. There are at least 5 mini empires within the empire.

Hanbury has to take the criticism that is based on fact, that's what he is getting paid for!!! 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 19, 2015, 06:52:39 PM
 http://cloudfront.bernews.com/wp-content/uploads/2015/08/August-Review-Deck-2015.pdf  (http://cloudfront.bernews.com/wp-content/uploads/2015/08/August-Review-Deck-2015.pdf)

I assume this is Ms. Isley's briefing. Nice colourful presentation and it confirms her marketing and sales efforts are not working. Like Hanbury, Ms. Isley didn't take time to study the history of Bermuda tourism and repeated most of the same failed marketing and sales efforts of the DOT. She too doesn't understand that Bermuda needs a unique approach to marketing and sales. :nono:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 19, 2015, 07:25:19 PM
https://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/National%20Tourism%20Plan_2015%20Update.pdf (https://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/National%20Tourism%20Plan_2015%20Update.pdf)

The BTA is putting out so much spin it's hard to keep up with all of it. Advancing the National Tourism Plan spin would be a better heading. The Q2 numbers confirm the only thing the BTA advanced was confirmation the BTA efforts have failed. BTA believe they are making the right efforts in marketing and sales and are not about to admit they need to change direction NOW. :nu-uh:   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 20, 2015, 09:53:54 AM
 http://www.royalgazette.com/article/20150820/NEWS04/150829983 (http://www.royalgazette.com/article/20150820/NEWS04/150829983)
Wow, the BTA spin is coming fast & furious! Now it's Ms. Isley's turn.
“Through the first six months of the year, the BTA’s sales and marketing efforts have directly influenced $18.1 million in visitor and group spending,” Victoria Isley told The Royal Gazette. Another guesstimate with no back up.

She said that one of the Island’s unique selling points could be seen in the second-quarter tourism statistics showing revenue rising by seven per cent even as air arrivals marginally dropped. More guessing, tourists are spending more everywhere and BTA only has visitor exit surveys to estimate spending. 

Along with arresting the Island’s slumping air arrivals and reversing its outdated image, the BTA has focused on “creating the Bermuda story” and getting visitors to buy into it, Ms Isley said. Oops, the BTA hasn't arrested slumping air arrivals and if Bermuda's image was outdated, ugly green bus wraps, bus shelter ads and elevators ads are not changing any image.

Why did Ms. Isley leave out the time and big bucks BTA spent in UK having "Proper Fun"?

Wonder if Ms. Isley will figure by year end why all this campaign ain't working?



 


Title: Re: Bermuda Tourism Authority
Post by: Mysty on August 20, 2015, 10:30:05 AM
"... if Bermuda's image was outdated, ugly green bus wraps, bus shelter ads and elevators ads are not changing any image."

These lot are totally clueless.  No one in the BTA understands advertising.  These people are obviously not creative people, they're in Gov't so they cannot be creative even if they are creative, that is the nature of our 6,000 strong Civil Service.  

Truly creative people usually quit soon after they see the truth.  I wouldn't last a week... even if they were to pay me 6 figures!

Basic Question: Where is the detailed BTA Media Plan..??  Do they even know what a Media Plan is??

Seems to me that many, if not most of these Mickey Mouse, off-the-wall promotions originate outside of the BTA "think tank."  For instance, an elevator ad salesman calls on the BTA sales office and sells them his bill of goods, as he rubs his hands together in glee!!  The BTA lot are so dumb and uncreative that they buy into the elevator campaign, which was probably over priced in the first place.  "One-of" campaigns never work, we must have a coordinated advertising effort.  Where is it...?!

What a terrible joke the BTA/DoT are playing on Bermuda as they enjoy the feed trough, pack their ranks with Friends & Family "Managers"... and try and save face.  Idiots.


 :viking:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 22, 2015, 11:28:43 AM
 http://www.royalgazette.com/article/20150822/NEWS/150829903  (http://www.royalgazette.com/article/20150822/NEWS/150829903)

Who is the "mystery spokeswoman" for the BTA??  w-) Are BTA staff staying anonymous after recent media spin failures?? :meditation:

A spokeswoman for the BTA said yesterday the announcement was excellent news for the Bermuda hospitality industry.

“We congratulate the development team and their diligence in getting this important project across the finish line,” she said. While the spokeswoman added that the additional hotel rooms and marina facilities would be helpful in hosting the surge of visitors expected to travel to the Island for the America’s Cup, there are plans in place in case the hotel is not ready in time for the 2017 event.

“There is a plan under way that combines the resources of local hotels, vacation rentals, cruise ships and yachts which gives us the inventory needed to assure the strong economic impact we are expecting from the event is fully realised,” she said. “If for some reason the hotel project is not completed on time, Bermuda can still adequately accommodate our AC visitors.”


If the plan is underway maybe the RG can ask the "mystery spokeswoman" for more details. 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 22, 2015, 12:30:00 PM
 http://www.royalgazette.com/article/20150822/NEWS/150829902  (http://www.royalgazette.com/article/20150822/NEWS/150829902) :cheer:

BTA spends (wastes) hundreds of thousands on off-island surveys and freebie trips for bloggers and media types in their attempt to promote Bermuda tourism. There are couples and individuals who frequently return to Bermuda in all the seasons. These are the people who pay their own way, don't complain airfare and tell anyone who will listen why they have to return to Bermuda.

This couple isn't unique in their love for Bermuda and their need to return often, but you only hear about them when the RG picks up their story. The repeat visitors who need their "Bermuda Fix", even multiple times a year, are not hard to find.

The BTA should be searching out these repeat visitors and interviewing a large cross section of these repeat visitors to learn what about Bermuda stirs that need to return. The BTA could spend half a day with these repeat visitors, buy them lunch and give them an extra day on the Island at no charge. The BTA could glean more valuable information from one couple like the Volkes than they do from 5,000 exit surveys and other off-island surveys. The ROI would be 500% more than BTA gets from the bloggers and media types they hand out freebies to.

I'll bet there isn't one BTA staff member who can write an 500 word college type essay on why tourists fell in love with Bermuda and had to return as soon and as often as possible. If they could they would know how and where to market Bermuda now and not wasting time looking in all the wrong places.   :yes:       


Title: Re: Bermuda Tourism Authority
Post by: Mysty on August 22, 2015, 12:43:52 PM

"The BTA should be searching out these repeat visitors and interviewing a large cross section of these repeat visitors to learn what about Bermuda stirs that need to return."

They should have done their research years ago!  Before everything.  BTA have no idea how to do effective resort marketing....


 :viking:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 28, 2015, 11:07:20 AM
http://bernews.com/2015/08/dd-new-canadian-event-bermuda-golf-tourism-calendar/ (http://bernews.com/2015/08/dd-new-canadian-event-bermuda-golf-tourism-calendar/)

It's good to hear that this event will be held at Mid-Ocean. However, if BTA wants to spin the $220/$250,000 economic impact they should include how much BTA and stakeholders had to shell out to get this tournament that was first announced a few weeks ago by PGA Canada. Bermuda thanks to :efb: shelled out millions for PGA Grand Slam with no hope of ever having a positive ROI.

PGA Canada expected 160 golfers from 15 countries would compete in the Grey Goose Tournament at Turtle Hill earlier this year which was sponsored by BTA too. Obviously this tournament didn't bring in 160 golfers with unknown number of family, friends, media, etc. it never earned a BTA facebook or twitter post. Wonder what the economic impact was expected to be when BTA did their study before sponoring the event?  >o->

So far no notice of the TV or other media coverage for Canada. Mr. Hanbury would be surprised that most of the serious golfers in Canada are aware of what golf is available in Bermuda but they prefer what South Carolina, Georgia, Florida and Texas golf courses offer in the off season.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 09, 2015, 12:56:35 PM
Wonder if the BTA folks were paying attention to John Barritt's recent 'OPINION' in the RG?

Like me, I expect you can think of any number of projects that merit examination, such as, for example:
• Bermuda Tourism Authority; who will get the opportunity to explain under questioning what it is it thinks that we do not understand about its work, the salaries and the bonuses, all to achieve a better, well, understanding


John Barritt is questioning BTA's capability to "understand"! All this alleged experience in tourism sales and marketing, not one of BTA execs has shown they "understand" Bermuda tourism. And they never took the time to learn about Bermuda tourism before they repeated the same mistakes made by DoT.   :meditation:   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 09, 2015, 01:27:16 PM
Look how excited the hospitality industry audience is at being nailed, oops briefed, by BTA's ex-guy Adam Barboza.  >o->  Why would anyone post this photo showing an obviously bored audience? Proves the BTA doesn't "understand" the importance of photos that show enthusiasm.

https://www.facebook.com/pages/Bermuda-Tourism-Authority/275084682664771


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 09, 2015, 01:47:47 PM
So many very important things in Bermuda receive attention and then are soon forgotten and this is a great example. This RG article from Jan. 3, 2013 which I assume was written by the Editor points out the concern about David Dodwell as Chairman of the BTA and potential for cronyism. I know there is a new Editor but why hasn't the RG done their due diligence and followed up on the concerns?  :facepalm:

Of course, that raises the spectre of a conflict of interest and some eyebrows may be raised at the appointment of hotel owner and former UBP Tourism Minister David Dodwell as chairman designate of the Tourism Authority.

Some may also see his appointment as the return to positions of influence of the UBP old guard. A previous administration may have had to put up with allegations of cronyism.


http://www.royalgazette.com/article/20130103/COMMENT01/701039941 (http://www.royalgazette.com/article/20130103/COMMENT01/701039941)


Title: Re: Bermuda Tourism Authority
Post by: Ace on September 10, 2015, 04:02:17 PM
I have recently gotten involved with a project with the BTA and frankly I have found them to be excellent. Very responsive and really keen to move Bermuda forward.

If you have ideas....approach them.  They do actually listen and when it is a good fit, they act.



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 13, 2015, 01:23:22 PM
http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/July%202015%20Measures%20%20Projections1.pdf  (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/July%202015%20Measures%20%20Projections1.pdf)

Contrary to the hype from the BTA folks last month the July 2015 Measures & Projections confirm they have FAILED. Where is the Minister of Tourism? Where is the BTA Chairman? Where are the BTA Board members? Crockwell, Dodwell and the BTA Board members have failed too.
And, Zane and Furby think the BTA should get more funding for more marketing failure.  :viking:

Bermuda tourism  :RIP:


Title: Re: Bermuda Tourism Authority
Post by: Ace on September 14, 2015, 03:41:46 PM
AMCAN

Are you able to provide suggestions you think would be better for Bermuda?  I am serious.  Would like to hear them.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 15, 2015, 10:44:29 AM
ACE

I'll just start with this: BTA has to stop repeating all those sales and marketing schemes that have failed for the past 30 years. That should be easy!

Check your PM for more.


Title: Re: Bermuda Tourism Authority
Post by: Ace on September 15, 2015, 02:21:06 PM
Got the PM and responded.   :cool:


Title: Re: Bermuda Tourism Authority
Post by: Mysty on September 15, 2015, 06:15:51 PM

 I'm sure we'd all like to hear your ideas.  Why the secrecy, guys?  Just askin'....


 :meditation:


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on September 15, 2015, 09:48:37 PM
Psssst.... we're setting up our own BTA. Don't tell anyone.... :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 16, 2015, 09:54:11 AM
Psssst.... we're setting up our own BTA. Don't tell anyone.... :rasta:

Psssst#2.....we're going to compete with BTA by offering pro bono consulting.  >o->   :cheer:

Oops....gotta go..Bermuda is calling!  :bigsmile:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 16, 2015, 10:28:29 AM
http://www.royalgazette.com/article/20150916/NEWS/150919768  (http://www.royalgazette.com/article/20150916/NEWS/150919768)

The BTA gang built their empire before they understood how they were going to support and maintain that empire. Now it will be difficult for the Government to spin up support for the BTA. Crock & Dodge were clueless on what was required to get the BTA started and self-supporting.

Remember Crock & Dodge were going to give monthly reports on the BTA, well they are about 15 months behind on their reporting. 

Nice to see the RG getting down to doing the job they should be doing.  :yes:


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on September 16, 2015, 02:24:57 PM
The trouble is unless you're an insider everyone in Bda Govt and the BTA thinks your ideas and offers to work with them are on a Pro Bono basis....

No worries Mysty, we'll clue you in, you're our designated driver.... Day shift! :rasta:


Title: Re: Bermuda Tourism Authority
Post by: Ace on September 16, 2015, 04:29:50 PM
:)

AMCAN and I just had a little convo about tourism...no huge ideas floated.

I do have some but just want to wait and see if the project I made mention of gets off the ground before raising them. 


Title: Re: Bermuda Tourism Authority
Post by: Ace on September 18, 2015, 02:51:52 PM
All I have to say is that this is one SMALL SMALL world.

...and yes, our own BTA is coming.

:)



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 18, 2015, 03:44:52 PM
 https://mobile.twitter.com/victoriaisley/status/644573543955603456/photo/1 (https://mobile.twitter.com/victoriaisley/status/644573543955603456/photo/1)

Here we have another example of BTA not checking who will see their ad before they buy. This billboard is at 215 W. Chicago Ave. Chicago, approximately 15' x 50' and approximately 50' above ground. The location is questionable as it is "uptown" Chicago and can only be seen by those travelling west.

Had a friend drive by the billboard and give me his opinion and it closely matched the photo, fuzzy! It so high that walkers are not likely to stop and read the billboard. The location is not good for drivers to risk the distraction. The print on the right side is difficult to see and like the photo it doesn't hold your attention.

The BTA would have been better to do some poster type ads in the O'Hare terminals that would get far more attention.   


Title: Re: Bermuda Tourism Authority
Post by: Mysty on September 18, 2015, 10:44:00 PM


I doubt these ideas come from within the BTA/DoT.  Elevator Posters and sky-high Billboards are likely "sold" to the BTA by the medium involved.  Doubt if the BTA are sophisticated enough to have a Media Plan... do they even know what a Media Plan is?

Jeebus! these guys are soooo amateur!



 :facepalm:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 19, 2015, 10:14:18 AM


I doubt these ideas come from within the BTA/DoT.  Elevator Posters and sky-high Billboards are likely "sold" to the BTA by the medium involved.  Doubt if the BTA are sophisticated enough to have a Media Plan... do they even know what a Media Plan is?

Jeebus! these guys are soooo amateur!

 :facepalm:


I agree Mysty, however it is so easy to spend 5 minutes online, see the actual billboard location and then go to Google Earth and see the 'street level' view. Surely BTA folks have a friend in Chicago that would check out the location, might cost a nice dinner at Nick's Fishmarket but that is better than wasting thousands on a dumb location.     

Clueless better than amateur! 


Title: Re: Bermuda Tourism Authority
Post by: Mysty on September 19, 2015, 04:24:51 PM
As an addendum to my last post... I think many of the media salespeople overseas view the Bermuda delegation, when they show up in town, as Big Suckers, "they'll buy anything!" And they appear to do just that... that's why their probably non-existent Media Plan is so disjointed...



 :facepalm:



Title: Re: Bermuda Tourism Authority
Post by: Mysty on September 20, 2015, 10:36:18 PM
Might as well give the BTA/DoT a little lesson in advertising, while it's on my mind.

Firstly, you must know the purpose of advertising: which is, to create desire for your product/service in the minds of your identified target audience.  Important words italicized.

Another thing... good advertising cannot be created by committee, it ends up looking bland & tasteless like their recent billboard.  Only one person should be put in charge of approving creative, hopefully that person would be a creative person.

Basic stuff.....

Thank god we have great Word-of-Mouth advertising from mostly happy visitors.  



 :meditation:



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 24, 2015, 01:13:49 PM
This is one of the 'COMMENTS' under today's RG article on Stephen Todd's opinion on tourism. This was the BTA email auto response and more than likely the BTA office phone response was similar. This is typical of the BTA attitude and being clueless on how to make sure these canned responses don't happen and risk doing more damage to the BTA image.

When it comes to "common sense" the BTA falls short!

Frank Manganella • I started making plans for next year's travels which usually include Bermuda, Italy and the U.K. Then I discovered that the flight schedule from my home in Charlotte to Bermuda was cut by 90% to a total of 10 flights for the year only on Sundays during June and July ... WOW! ... I emailed the BTA for help and received an auto response that the staff would be out of the office 21-22-23 September for their annual Staff Retreat! ... While Bermuda's tourism tanks Nero fiddles!!! ... sad!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 06, 2015, 01:58:59 PM
Is the BTA a Cartel....? Interest free loans to some, others get nothing and yet offer just as good an idea..... hmmmmm.

http://www.royalgazette.com/article/20150218/NEWS04/150219681

Surely they would have had insurance to cover the cost of repairs to their tent? Speaking of.... who are the real benefactors of that sweet deal?

Surprised Zane's saying anything though.... this is exactly what his good buddy Ewart was all for. :rasta:

http://www.royalgazette.com/article/20151006/BUSINESS03/151009821 (http://www.royalgazette.com/article/20151006/BUSINESS03/151009821)

Remember this tent fiasco? The tent suffered damage again as Joaquin roared through. While Ms Pewter is chatting with the manufacturers is the BTA coming to the rescue again? Did Whitfield Group pay back the $180,000 loan?? BTA should donate the $180,000 to help replace the roof on Commissioner's House.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 10, 2015, 01:43:50 AM
http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/Measures%20and%20Projections%20-%20August%202015.pdf  (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/Measures%20and%20Projections%20-%20August%202015.pdf)

Tourism in Bermuda would not be any worse off without the BTA! More proof that the BTA is clueless when it comes to understanding what is required to stop the decline in air arrivals.

Time has run out, AC35 and casinos will not save tourism. Time has also run out for Hanbury and gang.

CLOSE THE BTA!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 10, 2015, 11:23:58 AM
Here are a few reminders, starting in January 2014 Mr. Hanbury was promising "early results" which  was questionable but we held hope that he was 'The Man' to get de job done. Unfortunately Mr. Hanbury along with most of the BTA staff never took the time to learn the history of tourism in Bermuda and understand Bermuda requires a unique tourism approach. Instead they repeated the failed sales & marketing schemes of the BDoT, had excuses too for their failure to get de job done and still don't understand why they are failing.

The BTA Empire is crumbling while the top execs and staff party soaking up Dark 'n Stormies.   

http://www.royalgazette.com/article/20140131/NEWS/140139956  (http://www.royalgazette.com/article/20140131/NEWS/140139956)

http://www.royalgazette.com/article/20141216/NEWS/141219792  (http://www.royalgazette.com/article/20141216/NEWS/141219792)

http://www.royalgazette.com/article/20150120/NEWS04/150129980 (http://www.royalgazette.com/article/20150120/NEWS04/150129980)


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 29, 2015, 10:54:06 AM
 http://bernews.com/2015/10/aa-to-increase-flights-to-bermuda-from-jfk/  (http://bernews.com/2015/10/aa-to-increase-flights-to-bermuda-from-jfk/)

http://www.royalgazette.com/article/20151029/NEWS04/151029645  (http://www.royalgazette.com/article/20151029/NEWS04/151029645)
More spin from Emperor Bill as he tells Bermuda taxpayers, stakeholders (tourism partners) and businesses how he got the airlines to increase their flights during this coming off-season. The Emperor chose to buy the chariot before he had a strong team of horses in place that could pull chariot.

Emperor Bill's quotes:
“We have taken a lot of heat because air arrivals are not going in the right direction,” he said. “In December 2014 and January, February and March of this year we lost in the region of 21,000 seats in air capacity."
“However, even with the reduced flights last winter and the stronger overall performance, we still had over 50,000 seats that remained unfilled, so there is plenty of capacity available for our tourism partners to grow visitor traffic.”


How can the Emperor hail 14,000 seat increase when he confirms that last year the seat loss was 21,000 in air capacity and with the remaining flights 50,000 seats remained EMPTY. And don't forget, how much did the Transport Ministry dole out in subsidizes to the various airlines for 21,000 lost seats and 50,000 empty seats?

Now, how much did the Emperor dole out to the airlines courtesy of Transport Ministry, tourism partners, BTA and the taxpayers. This spin doesn't do much for potential tourists it is directed at the residents as they benefit the most from better selection of flights and more seats translates to better seat prices too.

Decrease in air arrival numbers for 9 months and BTA's own forecast expecting a poor 2015-2016 off-season doesn't provide any hope for enough of an increase to reach a breakeven on the ROI cost of subsidizes to the airlines. Why isn't the RG or the Opposition asking the Emperor how he arrived at the ROI?

IMHO Emperor Bill has now surpassed :efb: when it comes to proclaiming in public how much he has done for Bermuda and for tourism. Only difference is :efb: could not be fired!  :lmao:





Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 30, 2015, 10:57:55 AM
I was surprised at the 'COMMENTS' both in the RG and Bernews on the two articles about AA adding another flight from JFK. A few picked up on the fact that the Emperor's numbers left out the net loss of 7,000 seats over last year. Most were more interested in getting in their 2 cents on flights they wanted too see added and flights from 20 years ago.
Only one person picked up on this from Emperor Hanbury.
“However, even with the reduced flights last winter and the stronger overall performance, we still had over 50,000 seats that remained unfilled, so there is plenty of capacity available for our tourism partners to grow visitor traffic.”

Eve comment from Bernews:
Eve says:
October 29, 2015
If you live on the island you paid for the BTA and you paid for the these extra flights too. Hanbury said that with the cut in flights last off season there were still 50,000 empty seats. Hanbury also said he expects "tourism partners to grow visitor traffic". Wasn't Hanbury and the BTA staff hired to grow visitor traffic??  :hammer:

AC weekend brought the good times and seems that very few really care about the poor performance of the BTA and/or could care less about tourism. Guess I'll have to start a 'Tourism Partner' thread so they can get some of the heat that should be directed at Emperor Hanbury and the BTA. :s:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 01, 2015, 08:46:12 PM
http://www.royalgazette.com/article/20151029/COMMENT03/151029652 (http://www.royalgazette.com/article/20151029/COMMENT03/151029652)

First, is the headline; "Let's get BTA efforts to revitalise tourism" from Wayne B. or the RG?? Revitalising tourism was the the original goal of the BTA but so far their efforts have not shown results.

Wayne B's letter is a little ambiguous in that was his intent to give his opinion on the BTA or was it to promote Glenn Jones? Glenn Jones gets a lot of media attention being the 'spin doctor' for the BTA.

This from Wayne B. is a good example of where far too many in Bermuda, including those in the BTA NYC, think the challenge is too convince tourists that Bermuda is worth every penny and then some.

"We are in a tough market endeavouring to sell a product that costs a great deal more than our competitors’. We have the challenge to convince them that we are worth every penny and then some."

The challenge is too provide a product that is worth every penny and then some. Do that and tourists will convince themselves.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 03, 2015, 02:54:22 PM
http://www.royalgazette.com/article/20151102/NEWS/151109977  (http://www.royalgazette.com/article/20151102/NEWS/151109977)

 http://bernews.com/2015/11/bta-release-new-uncover-the-arts-brochure/   (http://bernews.com/2015/11/bta-release-new-uncover-the-arts-brochure/)

I frequently question if BTA has even one person who checks their various marketing schemes to insure the effort reaches the intended audience. BTA uses their staff and financial resources to come up with a scheme to reach potential visitors but once the scheme has been announced BTA is off to the next one not following up too see if it reached that intended audience.

A lot of the BTA marketing schemes are the ‘shotgun’ type just thrown out there to see who might be interested. BTA uses the ‘shotgun’ approach too when firing out freebie trips to social media types in return for a few words and photos on blogs and online magazines. The ‘shotgun’ approach has about a 1% chance of bringing in a air arrival visitor and a 0.5% chance of tracking that air arrival visitor too confirm the ROI.

Last Friday Pat Phillip-Farin held a ‘press conference’ to announce the new “Uncover The Arts” brochure to inform visitors of the events and experiences from Nov. 1st to Mar. 31st. Nice brochure, printed in Bermuda and possibly designed in Bermuda too. The pitiful RG article on the press conference advises the brochure can be found in the “consumer section” of the BTA website; where is this “consumer section”. Bernews does a much better job covering the announcement including a link to the brochure. However, the Bernews article doesn’t tell you where to find the brochure online. Nice brochure, BTA press conference and local media picks up the announcement but that is where it ends. Brochure is available at BTA visitor kiosk and other locations on the Island but the brochure has far more value in the hands of potential visitors and travel agents.

 The brochure is like the Bermudaful posters that used to be found in travel agent offices. As much as BTA spins how social media savvy they are, why didn’t the press conference and the brochure announcement get highlighted on  BT website, BTA website, BT Facebook, BTA Facebook, Turner PR and numerous Twitter accounts held by BTA staff?? The brochure can be found on the BT website but it requires a lot of searching and potential visitors looking at the BT website are not likely to find it. BTA is missing an opportunity to reach potential visitors if the brochure announcement is not on social media and highlighted on their website.

Again, BTA is clueless on where and how their message gets out and who their message reaches. Reminder; DoT did the same type of scheme and they failed because they didn’t follow up to make sure their efforts reached the intended audience. Same DoT staff failing in BTA.             




Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 03, 2015, 03:02:00 PM
http://bernews.com/2015/11/coordinated-effort-grow-visitor-demand/  (http://bernews.com/2015/11/coordinated-effort-grow-visitor-demand/) :lmao:

Now Glenn Jones wants to spin "coordinated effort" with #BDA365 so Uncover The Arts brochure can be found if you follow Twitter #BDA365. At times it is obvious that BTA has staff that do not coordinate their efforts.  :facepalm: Emperor needs to take control and lead the team!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 04, 2015, 02:24:36 PM
 http://www.royalgazette.com/article/20151104/NEWS/151109887  (http://www.royalgazette.com/article/20151104/NEWS/151109887)

Glenn Jones out and about doing his spin hoping to fill all those airline seats Bermuda subsidizes. The problem isn't the reduced flights in winter it is the reduced interest in coming to Bermuda in winter.

"Cultural Shift" falls into the trendy new words category that has become popular in last couple of years. The article doesn't cover what context Glenn put "cultural shift" into too make his point. If Glenn's intent was for "cultural shift" to be defined as the "new normal" he should have said residents need to 'create value'. Cultural shift/new normal are meaningless if potential visitors do not find value first.

Creating value is not just in dollars and cents and it needs too be applied all year. Creating value requires a change in attitude and value will fill those seats much quicker than "cultural shift".   


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on November 04, 2015, 02:58:28 PM
Cultural shift? We bies don't go in the water till May 24th, and there ain't no changing that..... not unless you gonna drag the island 1,000 miles south! :viking:

Whenever I hear these announcements these days is it sounds a lot like "Do my job!".

Take Glenn's job has been quietly transitioned into a full time gig now.....


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 06, 2015, 02:04:23 PM
http://bernews.com/2015/11/coordinated-effort-grow-visitor-demand/  (http://bernews.com/2015/11/coordinated-effort-grow-visitor-demand/) :lmao:

Now Glenn Jones wants to spin "coordinated effort" with #BDA365 so Uncover The Arts brochure can be found if you follow Twitter #BDA365. At times it is obvious that BTA has staff that do not coordinate their efforts.  :facepalm: Emperor needs to take control and lead the team!

Glenn was out the other day spinning how #BDA365 was going to tell the World about the 'Uncover The Arts" brochure and stakeholders would be spreading the word they are open all year. Today BTA Facebook posts a video of 'Sweet SAAK Bakery' claiming it was posted on #BDA365. Guess what, it ain't on #BDA365.

Same old BTA  :horseshit: they spend time and money on a marketing scheme but NEVER follow up to see if it reaches anyone let alone a potential tourist. And BTA still hasn't promoted this new 'Uncover The Arts' brochure outside the local media.

Most other countries have posted their Q3 tourist stats what is BTA's excuse?


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 06, 2015, 04:30:08 PM
http://www.travelagentcentral.com/bermuda/top-bermuda-hotel-and-cruise-news  (http://www.travelagentcentral.com/bermuda/top-bermuda-hotel-and-cruise-news)

Part or all of the information contained in the article came from MMGY Global, BTA's ad agency. Obviously MMGY and the author didn't think to take 60 seconds too check and confirm their facts. Of course they expected BTA would have checked the facts first. :yes:

Readers will be surprised if they cannot find this practically new Inverurie Hotel but with a little luck they will be redirected to the Wharfs Suites or Newstead. So is this room in the picture in the Wharfs or Newstead??

Haven't seen anything on this $1M development underway at Shelley Bay. Since MMGY has been feeding at the BTA trough they haven't used Twitter or Facebook to announce any Bermuda ad campaign.

What has MMGY done for BTA? Maybe some one can ask that question at the upcoming BTA Summit. 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 06, 2015, 04:47:30 PM
 http://www.travolution.co.uk/articles/2015/11/03/14640/wtm-2015-the-geeks-are-taking-over-destination-marketing-and-thats-a-good-thing.html  (http://www.travolution.co.uk/articles/2015/11/03/14640/wtm-2015-the-geeks-are-taking-over-destination-marketing-and-thats-a-good-thing.html)

This is from ADARA who feeds at the BTA trough too. All this data the geeks/researchers are collecting is meaningless unless they understand why Bermuda is unique. The geeks would have to understand Bermuda tourism and be expert Bermuda ambassadors before their research could be directed in the right way. BTA staff can't do that now so don't expect much help from the geeks.

Ted Sullivan ADARA VP is former MMGY VP. :shhh:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 12, 2015, 02:53:19 PM
Why did BTA remove their 2015 -2020 Tourism Forecast from their website? Obviously they finally woke up to the fact that their Forecast did not support the need for the BTA. Good bet the Emperor and gang will have a new Forecast to present at the Tourism Summit tomorrow.

For those who did not read the 'Summit Schedule', Karla Lacey and Stacey Evans will be presenting the 'Vacation Rental Market' segment which will include "legislative changes coming in 2016". As a reminder, Karla and Stacey were part of the Department of Tourism that failed to even slow down the decline in tourism. Now the BTA will be telling this market segment how good a marketing job they can do for them. :horseshit: Of course it will come at a cost.

For those going to the Summit you may want to read these articles by Nathan Kowalski from 2012 and 2015.
http://www.royalgazette.com/article/20120702/COLUMN05/707029979 (http://www.royalgazette.com/article/20120702/COLUMN05/707029979)
http://www.royalgazette.com/article/20150330/COLUMN05/150339998  (http://www.royalgazette.com/article/20150330/COLUMN05/150339998)

Review of Q3 coming later.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 12, 2015, 03:38:00 PM
 http://www.royalgazette.com/article/20151111/NEWS04/151119948   (http://www.royalgazette.com/article/20151111/NEWS04/151119948)

http://bernews.com/2015/11/q3-visitor-arrivals-report/  (http://bernews.com/2015/11/q3-visitor-arrivals-report/)

Trying to decide if this belongs under 'Demise' or 'BTA' thread but realized it doesn't matter they have become coequal. It is interesting that 'COMMENTS' in the RG are generally negative towards the BTA and in Bernews there are a number of BTA 'believers' which is a complete reversal from a year ago. Read the 'COMMENTS' by Denis Pitcher a Bermudian who has financial interest in tourism.

If the Emperor thinks spending millions on a new website is justified because consumers told him, why didn't he have a new website up and operating in 2014? The Tourism website has been a disaster for years and if the Emperor had paid attention when he was hired he would have immediately recognized the need.

There is nothing to be "welcomed" in the Q3 stats and even less in the Emperor's spin and :horseshit:. The spin only shows how BTA's back is aginst the wall.  :facepalm:

 



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 12, 2015, 03:57:19 PM
Why does BTA have 2 different Q3 stats on their website? Oops did one sneak in! Looks like different spin between them.

 http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/Q3%20Tourism%20Statistics%20Web.pdf (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/Q3%20Tourism%20Statistics%20Web.pdf)

http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/September%202015%20Measures%20Projections.pdf  (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/September%202015%20Measures%20Projections.pdf)


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 12, 2015, 05:10:01 PM
I was going to take a closer look at the BTA Q3 Measures & Projections but then I came across the BTA September 2015 Arrival Statistics (see links in above post) and started to do a comparison of the the two. It didn't take long to realize that the Q3 Measures and Projections includes mucho spin and does not include some interesting stats like the age of the Vacation Air Arrivals. BTA uses a mix of Q3 stats and September 2015 vs. 2014 for their spin but a look at the actual stats and other than more cruisers the numbers are down. Cruisers have inflated the arrival numbers for years.

An interesting stat is the Q3 Vacation Air Arrivals - Age & Gender. 0-17, 55-64 & Over 65 have shown an increase in Q3, the 18-54 show a decrease. The age group with the decrease is the group that is most likely to be attracted by BTA's present social media marketing efforts. $800,000 more in grants to attract what age group?? Obviously BTA's freebie trips for bloggers, social media travel writers and well known personalities has a negative ROI.

All the $$$$$$$ BTA spent in the UK in 2015 and Q3 UK air arrivals are down 6.9%. There are a lot more negative numbers but I'll leave it to the 'BTA Believers' to look for them.

Feeding at the BTA trough and attending the Emperor's social gatherings is only fueling the decline. Stakeholders need to take a look at the ROI on their partnership with the BTA!             


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 13, 2015, 12:23:40 AM
http://bernews.com/2015/11/dd-plp-tourism-figures-response/  (http://bernews.com/2015/11/dd-plp-tourism-figures-response/)

Not sure what Zane is thinking when he says the ad budget should be increased I assume he means give BTA more money. Maybe Zane's idea is to give BTA more money so they can waste more money than his pal :efb: did on failed advertising. BTA doesn't need more money they need less staff and know how too reach their target market. More money is not the answer!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 13, 2015, 11:35:12 AM
Interesting that the BTA chose the same day for their 'Summit' as the Throne Speech. Anyone taking bets on the amount the BTA grant will be increased or how much of BTA spending will be buried in ACBDA or in Transport & Tourism Ministry?  >o-> made me do it!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 15, 2015, 04:46:45 PM
BTA has an ad in the November issue of Robb Report which is a "Special Issue" highlighting Watches & Jewelry. The Bermuda ad is buried amongst the many ads for watches & jewelry. The two-page ad has a drone photo of the Island with the GPS coordinates for the "Great Sound", Port Royal" and the "Swizzle Inn (eastend)" marked on the photo. On the right hand page is a blurb about sailing and AC35. If the reader doesn't just flip past the ad and lingers long enough to read the blurb they will have too be extra patient as the gray fine line print is very difficult to read, most will turn the page to more watches & jewelry.

BTA spends more than $100,000 on an ad that is not positioned to get reader's to stop and read the intended message. The ad does not build positive feelings or inspire the reader to travel too Bermuda. Remember the old Bermuda ads that got people too dream of being in Bermuda, that still applies today.

ROI for this ad can only be calculated by the number of Robb Report readers who book a Bermuda trip based on seeing the ad. Those who were going to book Bermuda trip before seeing the ad do not count in ROI.

Another example of BTA's shotgun approach to marketing/advertising to groups of all ages and dramatically different average yearly household incomes hoping they will hit some target market. BTA still trying to understand what Bermuda's target market is. Sorry no link; buy or borrow a copy of Robb Report. Maybe someone will have a different opinion after seeing the ad!     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 18, 2015, 06:34:29 PM
http://www.royalgazette.com/article/20151118/NEWS/151119697  (http://www.royalgazette.com/article/20151118/NEWS/151119697)

It was a sure bet Emperor Bill would be spinning the need for more financial resources for BTA. Zane helped the Emperor spin his case by saying BTA needed more for advertising.  How many years did the DoT gang whine about needing more money?

Hanbury should have recognized the immediate need for a ‘lean n’ mean’ BTA team that could have produced results in the 3 to 6 months he promised. Instead Hanbury was allowed to create an empire with more Chiefs, Directors and Managers than workers.

The BTA still finds the need to hire PR agents, advertising agents and other consultants to do the work the staff should be capable of doing. While the BTA Empire was being created the BTA repeated the failed schemes of the DoT so it would look like they knew what they were doing. The Opposition couldn't challenge the BTA on repeating failed DoT schemes. The Island media and stakeholders/taxpayers ignored the repeat failures too. Why?

Other than the Emperor's salary/bonus very little is known about how and where BTA spends their allotted funds. BTA may issue RFP’s but never publishes the details on the selection. Most of the BTA marketing/advertising expenditures are not made public, only those expenditures that BTA want to spin become public knowledge. BTA was born out of the need to stop the DoT waste but the BTA can hide more than the DoT, BTA are accountable to no one.

BTA summits, meetings, grants, sponsorships, stakeholder partnerships, parties, media spin, etc. are directed at increasing the number of BTA Believers that feed at the BTA Trough. More BTA dollars are spent on building their own image, on and off the Island, than directly spent on getting heads-in-de-bed.

Many stakeholders have been so gullible they are doing some of the work that should be done by BTA. Stakeholders should take a good look at their ROI when partnering with the BTA. Stakeholders might want to question why some get a higher percentage of BTA marketing effort.  If stakeholders don’t hold BTA accountable for better results, stakeholders are then part of the problem.

Crock n‘ Dodge, BTA Board and BTA want taxpayers to see the BTA as a world-class team when they haven’t done anything world-class to earn that. The BTA hasn’t earned the funding they get now and zero to show in the self-funding column. On top of all this nothing has come out of BTA that confirms they know the right target and how too hit the target, they are still using the shotgun approach hoping some scheme will produce results.       

Unless BTA can increase the 2016 air arrivals by a minimum of 11% to get back up to 2005 air arrival numbers any increase from AC35 in 2017 will be meaningless and all BTA funding will have been wasted. 


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on November 18, 2015, 08:29:32 PM
Simple fix.....

In return for additional taxpayer funding open your books and show everyone where the money is going.

Hmmmmm...... Is that the sound of crickets I'm hearing....? :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 19, 2015, 11:50:36 AM
http://bernews.com/2015/11/increased-investment-is-required-for-increased-reward/  (http://bernews.com/2015/11/increased-investment-is-required-for-increased-reward/)
No surprise here, Zane is making sure his statements to the media do not reflect badly on his best bud :efb: when Ewrat was handing out contracts and other freebies to F&F. Zane has too keep in mind that BTA has a number of PLP supporters on staff who got their positions courtesy of the PLP.

Someone needs to explain to Zane that increased investment does not guarantee increased reward. Zane joined (invested in) the PLP and was soon rewarded with an increase in Gov. contracts. A similar scenario applies to the freebie trips BTA hands out but does not present itself when it comes to tourists investing their own $$$$$$ in a memorable vacation/holiday.

Bermuda stakeholders have to earn the rewards!!!!     


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on November 20, 2015, 12:54:24 AM
Hey Bill, here's an idea..... How about going through all the contracts that over-billed BDOT or failed to show up and demand some pro-bono work for a couple years in return for keeping your mouth shut. :idea:

Like finding money in an old suit hanging in the closet.

Nothing like using a little social media to keep people honest I say.....  :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 23, 2015, 07:52:01 PM
http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/BTA%20Q1%20Report%202015.pdf  (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/BTA%20Q1%20Report%202015.pdf)
http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q2_2015_Final_PUBLIC.compressed.pdf  (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q2_2015_Final_PUBLIC.compressed.pdf)
http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA%20Q3%202015%20Report.pdf  (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA%20Q3%202015%20Report.pdf)

These are links to the 'BTA Quarterly Report Update Q1, Q2, Q3 2015. These "Updates" spin what the different BTA divisions did doing during that quarter. The BTA keeps these updates hidden in the Dark Web so they are not easily found. :s: Of course the more the updates cover the more it looks like BTA is hard at work.

The Reports conveniently leave out the parties/events that were 'Hosted' by BTA, how many attended and what the purpose was. For example; Did J. Hardtman/BTA host a Bermuda Spring Break 2015 promo party in Providence, RI. like they did January 30, 2014 that had 20 attendees??


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 06, 2015, 08:40:44 PM
http://gardenandgun.com/gallery/discover-bermuda-gg  (http://gardenandgun.com/gallery/discover-bermuda-gg)

In case you couldn't attend the November 2015 party hosted by BTA and Garden and Gun you can see some photos of what you missed. :bigsmile:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 10, 2016, 02:20:22 PM
http://www.royalgazette.com/article/20160109/NEWS/160109780 (http://www.royalgazette.com/article/20160109/NEWS/160109780)

Hope Cambridge Beaches management will not become a BTA back pocket stakeholder and will revive the property the old-fashioned Bermuda way, on their own.  :thumbsup:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 10, 2016, 04:11:39 PM
https://vimeo.com/151172546  (https://vimeo.com/151172546)

This is Episode #5 of BTA telling residents how good a job BTA is doing. Ms. Isley says BTA entertained 40 media reps during AC World Series in October, why doesn't BTA publish their names and who they rep? Emperor Bill says some Twitter lady had 10M 'Impressions' on her Twitter account within 30 minutes of her posting, why didn't Bill recognize her? Gee if BTA named these social media tweeters the stakeholders could form their own opinion of the tweeter's value.

These 10M Twitter Impressions only mean she had her Twitter account turned on and her tweet got passed around during that time. When she turned off, the message is gone and there is no way of knowing how many out of the 10M actually read her tweet (maybe 9,000). And as usual there is no way to calculate the ROI not even by how appealing her tweet may be to Bermuda stakeholders or potential tourists. All sounds good but how many heads did it put in de beds?     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 05, 2016, 11:16:42 PM
 http://bernews.com/2016/02/correction-made-2014-cruise-visitor-data/ (http://bernews.com/2016/02/correction-made-2014-cruise-visitor-data/)
Why didn't the BTA report it was Graham Redford at Total Research Assoc. (contract value $152,000) that made the error in cruiser spending data? I guess we have to assume the error was on the negative side since BTA didn't quote the two different totals. Why didn't Bernews ask the right questions??

Total cruiser spending for 2014 was down $6.2M over 2013 even though there were 15,000 more cruisers in 2014 than in 2013.

Wonder how BTA is going to spin the 2015 stats next week?  :tease: 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 08, 2016, 07:55:19 PM
http://www.royalgazette.com/article/20160208/NEWS/160209706  (http://www.royalgazette.com/article/20160208/NEWS/160209706)

http://bernews.com/2016/02/607000-allocated-to-38-tourism-experiences/  (http://bernews.com/2016/02/607000-allocated-to-38-tourism-experiences/)

RG spins it "14 NEW tourism experiences" and Bernews spins it "38 tourism experiences". So 24 who received BTA (taxpayer) handout in 2015 have received (taxpayer) handout in 2016. BTA what was ROI these 24 contributed to Bermuda tourism in 2015 that qualified them for 2016????


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 08, 2016, 10:05:54 PM
They even threw some cash towards Huntley's Diving Helmets. I guess people are finally getting wise to how problematic the BTA business model can appear to businesses that have been operating on their own for years without such lucrative support. If I were in any form of tourism dependent venture I'd be at the begging door too. Why not? If the airlines get guarantees, well..... Give me some cash too or  :whack2:

It's not like the BTA is spending $millions on TV ads..... Gotta think they're putting a few mil stashed away for when they finally get kicked out of the house account....  :sulk:

Would love to see their books and pull a UE on them.  S8)

BTW, it's a pity the BTA cannot be too closely linked to the OBA Government anymore. All that great public relations and self-promotion spin and the OBA can't tap into it.... :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 10, 2016, 01:42:12 PM
 http://www.royalgazette.com/article/20160210/NEWS04/160219983  (http://www.royalgazette.com/article/20160210/NEWS04/160219983) :lmao:
Emperor Bill looking for significant increase to support his :horseshit: empire he was allowed to build. Staff salaries for the Empire are $4,456,688 +.

Usually when a business entity is asking for a budget increase they come prepared with facts and figures showing what they have accomplished and why they have earned an increase. Bill came prepared with excuses for what they didn't accomplish and nothing to show they earned it. Bill keeps throwing out the $21.7M Government grant hoping that will stick but the total BTA funding for 2015 will be closer to $30M or 27% higher.

In DC Bill was more of a lobbyist working for the United Way that is what works in DC. Bill and the BTA have done more lobbying of the Government and taxpayers than they have promoting Bermuda. For 2015 BTA had a budget goal (Journalist Assisted) of bringing in 95 bloggers, writers, models, foodies, media personalities, etc. for an average of 4 days each for a freebie visit. Through the end of September under their "Journalists Assisted" category BTA had already brought in 566 or 461/585% over their budget. This doesn't include the number of  "Win A Trip to Bermuda" that BTA regularly gives away at their parties, twitter chats and other crap.

The Opposition won't challenge the BTA because at least 50% of the BTA staff got their Tourism job from the PLP and just sluffed over to the BTA. BTA has too many friends on the Island for anyone to really challenge their dismal performance and the Government can't afford to let the BTA get a bad reputation so the BTA will keep draining the treasury and the stakeholders back pockets until it's too late. Stakeholders are being played by BTA to pay taxes and partner with the BTA too.

Emperor Bill should have started with a 'Lean n' Mean' BTA that earned the support of the Government and taxpayers. Giving BTA more funding will go down in Bermuda history as having the lowest ROI for any budget item.  







            


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 10, 2016, 10:12:37 PM
This is well written (see below) and he/she does a good job of spelling out the reality for Bermuda tourism and the BTA. Not so sure I would agree that BTA is smart when it comes to knowing difference in knowledge and understanding or they would not be in the position they are in now. As a group the BTA has shown they don't understand tourism in Bermuda. MA$E/BT also missed the relevance of political interference from the Government and public sectors in tourism and the BTA. BTA will never get out of their tourism bubble, it is the only way to keep their job and when the bubble bursts they will all be out of a job.

From RG 'Comment' to Hanbury by MA$E - BT PARK SLOPE, BROOKLYN
BTA are not incompetent however i worry that as Tourism professionals they will only see Bermudas decline as solely a Tourism problem.
In reality Bermuda struggles from a lack of relevance in comparison to its very lofty price point.
With the price being virtually immovable the challenge is how do we make Bermuda important as a brand to the larger narrative and zeitgeist of cities like Toronto or New York ?
Travel agents , Travel writers , Destination managers have zero ability to take a destination from irrelevance to relevance. They react to the direction of the market they don't posses the ability to decide where the market will go.
The BTA team is smart and they know this to be so but knowledge and understanding are two very different things.
I fear the corporatized travel industry veterans that make up the BTA board and executive will continue to struggle to see outside of their tourism industry bubble. Customer service, friendly locals , great hotels all the things we like them to say are only part of the equation for tourism growth and at $400 dollars a night its not even half the equation.
Bermuda may be as nice or even nicer than other destinations but viewing tourism through its purely utilitarian value is a mistake. We cannot ignore the sometimes shallow social value of travel specifically luxury travel . The reality is a mediocre product that wields great relevance will always out perform a seemingly great product that is irrelevant in its respective market.Bermuda is home, Bermuda is nice , Bermuda is friendly , Bermuda is beautiful .... but as a tourism brand Bermuda is irrelevant.

So to the BTA i say ... get out of your Tourism bubble and get Relevant.




Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 11, 2016, 12:14:03 PM
http://www.royalgazette.com/article/20160211/NEWS04/160219948 (http://www.royalgazette.com/article/20160211/NEWS04/160219948)  :wtf:
Not really surprised that three of the hoteliers whose properties are just stumbling along are lobbying for Emperor Bill. Wonder if Hofheins would still back the increase if he knew the BTA were already close to that $30M he thinks they should have. How about BTA staff just do more work to satisfy Hofheins!

Bhola at Coral Beach (a private club) and BTA party location just got Government grant after coming out of bankruptcy. Bhola doesn't seem to understand that it is these taxes and fees that he says erode the hotel margins are the same taxes and fees that feed the BTA. Just another stakeholder who hasn't realized that BTA already has them bent over, pants around their knees and is F-----g them. They will enjoy it until it starts to hurt and they say STOP!

Paul Telford :blahhh: is on the BTA Board and he doesn't already know the direction and commitment BTA are taking in 2016. :lmao: Obviously Paul hasn't looked at the 2015 air arrivals and visitor spending and can't comprehend that BTA has not staved off the decline in tourism. What good is the BTA Board if they don't know what BTA has planned for 2016?

Three examples of stakeholders who have no clue what BTA is doing for and too them! :facepalm:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 19, 2016, 03:09:02 PM
From the new Budget: "......the Tourism Authority Fee, which is payable by hotel owners directly to the BTA, will be raised from 2.5% to 5.5% to achieve additional revenue of about $4.3M for the BTA". So the brilliant Government is now going to charge visitors 5.5% for the privilege of coming to Bermuda, staying in a hotel too support Billy's Empire. Don't forget, this BTA Resort Fee is based on the standard room rate and discounted room rate does not get discounted Resort Fee.

Visitors were not happy when they went to check out and found the 2.5% Resort Fee added to their bill, wait till the 5.5% hits the "review" complaints and it won't take long for the backlash to be felt. Damn fools will destroy Bermuda tourism to support highly over paid BTA staff. :confused:

Why doesn't the local media, the BTA or the Government publish the total funding the BTA receives? BTA funding in 2016 will be about $35M for Empire trough. 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 19, 2016, 10:35:06 PM
http://www.thinkscotland.org/thinkculture/articles.html?read_full=12884&article=www.thinkscotland.org   (http://www.thinkscotland.org/thinkculture/articles.html?read_full=12884&article=www.thinkscotland.org)
Wakey ..wakey Bermuda taxpayers here is what you got courtesy of BTA's last budget and you can expect more of the same for the coming fiscal year. If this is Scottish humour, Bermuda was the butt of the joke.  :lmao:


Title: Re: Bermuda Tourism Authority
Post by: Ace on February 20, 2016, 08:42:43 AM
I am at a loss for words. 

A complete loss.


Title: Re: Bermuda Tourism Authority
Post by: Blankman on February 20, 2016, 10:21:45 AM
I am at a loss for words. 

A complete loss.

Sums it up completely


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 20, 2016, 01:41:30 PM
Ace and Blanks, sometimes I think I'm almost at a loss for words but then some gem like McGill comes along and I can't contain myself. If I dare called McGill's diatribe Scottish humour my ancestors would be visiting me some night to scare that notion out of my head. So I'll call it 'ewe shit'!

There is more bad news! This is the kind 'ewe shit' you hope doesn't go much beyond Scotland and the UK. But in today's social media world within seconds the stinky 'ewe shit' can spread around the world. It only takes one clueless person working on improving their Twitter Klout score to 'retweet' the 'ewe shit' and hundreds of thousands can read McGill's Bermudaful words. :thumbsdown: It's impossible to calculate how many will read the tweet and/or retweet it to thousands more. However, there is one simple calculation; it only takes one person to read the 'ewe shit' and decide not to visit Bermuda for it to be a negative ROI.

You might expect a young BTA staffer made the mistake of not thoroughly reading the article and in haste retweet the 'ewe shit' BUT that ain't the case! It was the Chief Sales and Marketing Officer in Billy's Empire, Ms. Isley, who made the costly mistake and sent the 'ewe shit' on a round the world tour.     

For those who don't know the difference in horse shit, bull shit and ewe shit, it's all in the smell. :wha!:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 20, 2016, 02:39:44 PM
 http://www.royalgazette.com/article/20160220/NEWS01/160229974  (http://www.royalgazette.com/article/20160220/NEWS01/160229974)
How many of the major stakeholders who partner with the BTA have taken the time to even guesstimate their partnership ROI or do they just blindly follow the BTA? Billy and gang have created their own social group to include their stakeholder partners in everything from promotions to parties. The BTA financial support for entrepreneurs has created another group of partners who follow along with the BTA.

Emperor Billy managed too lobby the Government, the Opposition and stakeholders into supporting his call for more funding for the BTA. BTA puts out self-promotion videos and this group blindly follows along supporting Billy's call for more funding. And no one stops to ask Billy for proof that 50% of the BTA schemes/scams produced positive ROI. Hell they don't even ask to see what the guesstimated ROI was! BTA has its hand in the back pocket of so many Island stakeholders that they don't have the balls to question what has BTA actually accomplished for Bermuda tourism.

Now the BTA will be getting a larger slice of the tourism pie and the stakeholders/partners will be a smaller portion. Don't the stakeholders/partners understand the Government has a hand in one of their pockets taking out taxes and the BTA has it's hand in the other pocket with partnerships. The major stakeholders are being double dipped with taxes and BTA partnerships and don't have the balls too question what has the BTA done to improve their profit margin.
The major stakeholders can write off the BTA as advertising or goodwill all the while ignoring the fact that every dollar they lose on BTA is theirs too.

The stakeholders by not demanding positive results from the BTA are only enabling the demise of Bermuda tourism. AC35 will not save the BTA or tourism!       



Title: Re: Bermuda Tourism Authority
Post by: Ace on February 22, 2016, 02:16:34 PM
This tax increase is a tax on hotels...pure and simple.  The costs cannot be passed on to the visitors....they are price sensitive enough already and rates have had to come down as a result.

So, the 100+% increase in taxes will be paid by the hotels NOT by the consumers.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 22, 2016, 03:43:09 PM
I can appreciate some hotels will absorb the additional 2.5% Tourism Fee but many will find it difficult not to add that 2.5% in some way. How will a hotel drop rate by 50% and swallow 5% tax based on the rack rate? The hotel gets no break for helping BTA by rate reduction, they only get penalized!

Bermuda hotels don't use the same total room rate description on a guests' bill, some show a total price including 9.75% Occupancy Tax plus Tourism Fee in dollars and cents. Others show the room rate excluding the 9.75% and Tourism Fee and add the taxes to the total. A few only show the room rate and the 9.75% Occupancy Tax and they are more than likely adding the 2.5% Tourism Fee to the base rate but are smart not to give guests another shock on checkout.

All the hotels show Gratuities extra. Fairmont Southampton recently increased gratuity rate by .50 cents per day per person which seems odd but obviously they saw a need. 

When all these new taxes come into affect the hotels will see additional costs that have to be recovered and they can't swallow those too.

If hoteliers are losing money thanks to the Government and the BTA it's time they did something about it before the next election and they have too deal with a different Government.   

This was a no-win budget for visitors as well as residents!   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 22, 2016, 05:04:58 PM
Here are the links to the BTA Quarterly Report Update for all four quarters of 2015. The Research & Business Intelligence Div. claims they track ROI on BTA sponsored events and activities why don't they provide these numbers?
Sales & Marketing Div. assisted 679 "Journalists" (bloggers, pretty ladies, etc.) 715% more than their planned 95. Why?

Under Social Dashboard, Vimeo isn't listed which is where BTA chose to hide "Tourism Forward" videos instead of YouTube where they claim 114% increase in YouTube minutes watched. Check out Events & Engagement for each quarter along with the pictures. Wonder what the ROI was on 4 days at ILTM Cannes?

About the only one out of the Top 10 Moments 2015 that could be considered as positive is the AC race the rest are BTA party time.

For those who blindly follow Emperor Billy's BS when it come to the BTA budget please drop down to Financial and take note that BTA's total budget for 2015 was $29,745,345. Also for those blindly following the BTA take time to look over these reports and then ask why the air arrivals are still dropping?

Reports confirm BTA's shotgun approach is a failure along with their other failures!!!!


http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/BTA%20Q1%20Report%202015.pdf (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/BTA%20Q1%20Report%202015.pdf)

 http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q2_2015_Final_PUBLIC.compressed.pdf   (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q2_2015_Final_PUBLIC.compressed.pdf)

http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA%20Q3%202015%20Report.pdf  (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA%20Q3%202015%20Report.pdf)

http://web1.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q4_2015.compressed.pdf (http://web1.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q4_2015.compressed.pdf)


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on February 22, 2016, 05:21:25 PM
Small point but I think the fee rate for Hotels and Guest Houses went up 3% to 5.5%. Question you have raised is: When you say rack rate, is the fee based on a rate that is much higher than any discounted rate the customer made their purchasing decision on? If so, that had better be carefully explained at the very beginning of the process. It may not seem like a big deal but it's certainly one of those obnoxious bait and switch, hidden fee thing-a-ma-jigs that irritate the hell out of people.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 22, 2016, 05:29:28 PM
Small point but I think the fee rate for Hotels and Guest Houses went up 3% to 5.5%. Question you have raised is: When you say rack rate, is the fee based on a rate that is much higher than any discounted rate the customer made their purchasing decision on? If so, that had better be carefully explained at the very beginning of the process. It may not seem like a big deal but it's certainly one of those obnoxious bait and switch, hidden fee thing-a-ma-jigs that irritate the hell out of people.

Thanks Smokes, you are correct it is 3%. That .5% can make a big difference in how guests perceive the tax.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 29, 2016, 03:19:18 PM
 http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Content/bermudatourism/Tourism_Forward/RGTourismForwardFeb2016-Fiscal%20Responsibility.pdf   (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Content/bermudatourism/Tourism_Forward/RGTourismForwardFeb2016-Fiscal%20Responsibility.pdf)

Dodwell and the BTA put out blurbs like this one from 2015 spinning the BTA Grant of $21.7M which is blatantly false. The Total operating budget for BTA in 2015 was $29,745,383, or $8M more than Dodwell and Emperor Bill publicly acknowledge. Dodwell's spin of $307M visitor spending economic impact fell well short at approximately $265M for 2015. The 2015 $265M was a substantial drop from the $280M in 2014.

The Budget Speech stated the BTA would increase 'visitor spending' by 12% but based on the $265M the first 6% will only get them back to the $280M from 2014. Visitor spending is the most important segment in tourism as it directly impacts the economy.

BTA highlighted total visitor spending in their reports through Q3 but in their Q4 and 2015 Year End reports they listed the figures without showing the 'total'. During BTA's reign air arrivals have remained flat, cruiser numbers are up but total visitor spending has seen a substantial decline since 2012.

All the spin from Crock 'n Dod and the BTA Empire won't cover the HUGE FAILURE TO STOP THE DECLINE IN VISITOR SPENDING!     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 04, 2016, 02:15:08 AM
http://bermudareal.com/budget-reply-bta-must-be-held-accountable/ (http://bermudareal.com/budget-reply-bta-must-be-held-accountable/)
Sometimes the Opposition manages to come out with some statements that for all intents and purposes are accurate, as in this BTA accountability by David Burt. It is interesting that Burt makes a point of what the BTA has and hasn't done in Canada.

I doubt if Burt knows that calling the BTA office in Oakville an "outpost" is actually a very apt description. The BTA office is above an outdoor mall with fast food, craft, shoe, bed & bath and clothing stores with most offices not much more than a mailing address. The Oakville BTA office serves no purpose other than BTA being able to list an office in Canada. Trying to find the office can be challenging even after you have found the mall.

Robin Danes, Director of Sales Canada was brought into the DoT by Ewrat Brown in April 2010 to work along with Ann Shutte, Billy Griffith and Lou Hammond & Assoc. Ewrat had closed the Toronto DoT Toronto office in 2004. Ms. Danes and DoT put on numerous dog & pony shows in Oakville and Toronto for media and travel agents. DoT subsidized Air Canada and WestJet advertising too. BTA has continued the same failed DoT schemes in Canada.

Under Ms. Danes the DoT and BTA have spent hundreds of thousands of dollars per year on everything from dog & pony shows to pink street cars and the visitor numbers have declined for the last 6 years. It is virtually impossible for the BTA to ever recover what has been lost with Ms. Danes. What is Ms. Danes' ROI?? Did she get bonus for 2014 and 2015??

The Canada numbers were declining years before the Canadian Dollar tanked so that is no excuse. Burt, like the DoT and BTA doesn't understand how to market the Bermuda brand in Canada and more dollars will be wasted in 2016.












Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 05, 2016, 02:13:12 PM
http://bermudaisanotherworld.org/forum/index.php?action=post;topic=4314.225;num_replies=227 (http://bermudaisanotherworld.org/forum/index.php?action=post;topic=4314.225;num_replies=227)
About a year ago BTA put this Bermuda Tourism Forecast 2015-2020 on the BTA website along with the Quarterly and Annual reports. The Forecast is anything but optimistic and like so many other things the BTA has done they realized the Forecast could come back to bite them and they quickly removed it from their website. Once it is on the web it will be there forever.

Obviously the BTA thought the Forecast was important or they would not have prepared it. It would not be fair to hold the BTA accountable for a 5 year forecast as that is really stretching their guesstimating ability. However, the Government, stakeholders and taxpayers should be demanding BTA provide an accurate 2 year forecast that is adjusted annually and the BTA is held accountable for the accuracy.

At this time there are only bits and pieces from Emperor Billy and the Government on what the BTA forecast for the coming year is and there is no method for measuring BTA's ability to accurately forecast even one year. Looking at the air arrivals and visitor spending forecast in this report I wonder what Emperor Billy's explanation, oops excuse, is the poor 2015 numbers?
 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 08, 2016, 08:25:39 PM
 https://mobile.twitter.com/TurnerPR/status/705761767457202178?p=v   (https://mobile.twitter.com/TurnerPR/status/705761767457202178?p=v)

Does the BTA calculate the ROI on these "press trips" :rofl: before or after the trip?  :nono:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 08, 2016, 09:45:06 PM
http://travelnoire.com/7-reasons-bermuda-might-perfect-island-getaway/  (http://travelnoire.com/7-reasons-bermuda-might-perfect-island-getaway/)
A friend sent me this and asked me to read it and give me her my opinion on the article. Reading it reminded me of a Bermuda tourism article I had read a few years back. It sounds like a story that was written by someone who had read about Bermuda but had not visited the Island.

Bermuda International Race Weekend, not week, is in January, the Bermuda Half Marathon is in May. Some of the "Culture" description isn't accurate and some of the wording doesn't make sense.

Looking at other "Destinations" in Travel Noire they include multiple photos along with a better description, Bermuda only garnered one photo. BTA would be smart too proof read articles they probably assisted in writing.  :lmao:

There is really something fishy about this article and it's not just the fish sandwich that travelers will not find at Black Horse Tavern.  >o->   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 14, 2016, 12:10:42 PM
http://www.royalgazette.com/article/20160314/NEWS01/160319834 (http://www.royalgazette.com/article/20160314/NEWS01/160319834)

If Duperreault believes this about the Civil Service then tomorrow he should be addressing the the same issues with the Bermuda Tourism Authority. 

“There should be key performance indicators and real metrics around what the goals are. The consequences of performance should be there, whether positive or negative.”

Mr Duperreault said that this move “would be the single most important thing Bermuda could do”.


Unfortunately Duperreault's little investment in that point of land out in the Great Sound will stifle his comments on the BTA.  >o->


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on April 22, 2016, 08:44:49 PM
http://annualreport.bermudatourism.com/2015/  (http://annualreport.bermudatourism.com/2015/)

More spin from the BTA about what they did in 2015 and excuses for what they didn't do in 2015. Dodwell and Hanbury still spinning the BS on the BTA.

Without the 'Financial' section the report is more of the same lookey lookey at what we did.

The Research & Data Collection Division claims they track 'Return on Investment' and 'Return on Experience' but WHERE IS THE PROOF?! The BTA has never shown the RoI or RoE for any thing they have done or invested in. They say they have done a "recalibration" of the Hospitality & Tourism Forecast 2016 - 2020 but where is the new forecast??

BTA removed their 2015 -2020 Forecast probably because it was dismal at best. Of course if they publish the new Forecast there might be someone who will compare it with the old Forecast and ask questions.  >o->  

Unless there is a dramatic increase in air arrivals for the 1st. Quarter after the 50% off Pink Sale then all this back slappin by BTA is meaningless.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on April 23, 2016, 12:52:16 PM
http://mmgyglobal.com/news/news-bermuda-tourism-authority-selects-mmgy-global-as-marketing-partner/ (http://mmgyglobal.com/news/news-bermuda-tourism-authority-selects-mmgy-global-as-marketing-partner/)
It has been a year since BTA hired MMGY Global and this is the only notice on the MMGY website that says they are working with BTA. The MMGY website has numerous examples of the "work" they have done with other clients but nothing on Bermuda.

MMGY is obviously spending time with Trump Hotels creating a new brand. When Trump becomes President maybe he can have MMGY give BTA a little more marketing help  :lmao:

Look at the number of BTA staff who have the word "marketing" in their title yet they have the need to hire an ad agency for "destination marketing".

DoT had Global Hue and BTA has MMGY Global, appears Bermuda has bad luck with anything connected to the word 'Global'.     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 04, 2016, 01:23:48 PM
 http://bernews.com/2016/05/podcast-bta-ceo-bill-hanbury-tourism-strategy/            (http://bernews.com/2016/05/podcast-bta-ceo-bill-hanbury-tourism-strategy/)

Emperor Billy is in the last year of his contract and he believes a Bermudian should do his job and there is talent in BTA that could "potentially" do the job. Obviously he made this announcement knowing that someone has "potentially" been selected for the position and he was cleared by the Government to make the announcement.

The Opposition will be pleased seeing most of the Bermudians in BTA got their position courtesy of the previous DoT/Government and some even appointed directly by Ewrat Brown. The Government and Opposition won't be rocking the BTA ship both holding onto their tourism card until it gets closer to election time.

Good luck tourism stakeholders the politics is just starting.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 14, 2016, 12:15:02 PM
http://bernews.com/2016/05/bermuda-tourism-board-seek-new-ceo/  (http://bernews.com/2016/05/bermuda-tourism-board-seek-new-ceo/)
Advance notice that BTA Board ,this summer, will be looking for Hanbury's replacement. “The BTA Board will be diligent in seeking out the very best CEO candidate to continue the strong leadership of the BTA. The Board anticipates a robust process of selection and vetting of candidates against clearly defined criteria and objectives.
“To ensure a thorough process with best practices, the Board will be working with an agency, which will be named shortly to ensure pre-screening of all applicants. The Board will seek a diverse slate of candidates for the position.


In Hanbury's Podcast he says that there are Bermudians within BTA that are capable of doing his job, are they going to have to be pre-screened by some agency too? The BTA Board should be capable of pre-screening, the final selection and should not require the help of some agency. What does the Board do for their nice paycheck and perks? 

:efb: must be smiling at this news!     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 16, 2016, 11:13:06 AM
http://bernews.com/2016/05/plp-thanks-btas-bill-hanbury-for-his-service/  (http://bernews.com/2016/05/plp-thanks-btas-bill-hanbury-for-his-service/)

PLP keeps going public with their BTA approval rhetoric and planning ahead for their take over. Thank you to Hanbury is backhanded to say the least. Again,  :efb: is smiling!

This 'comment' from Eve is the most accurate of all and just look at the number of 'dislike' her comment has registered so far, that confirms her accuracy.  :lmao: 

Eve says:
May 15, 2016
I believe Jamahl is telling the BTA Board of Directors they better replace Hanbury with a Bermudian.

Like(4)Dislike(13)


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 16, 2016, 03:39:24 PM
Wonder what the expected ROI was on a BTA Director and other BTA NYC staff entertaining friends at the La Nuit en Rose Food & Wine Festival (dedicated to Rose wine) over the weekend at Mondrian Los Angeles?  >o->


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on May 16, 2016, 04:36:47 PM
http://billgeist.typepad.com/blog/2016/05/local-vs-expert.html  (http://billgeist.typepad.com/blog/2016/05/local-vs-expert.html)

Did Vicky Isley have a hand in this "Local vs. Expert"? Sure! Is Vicky thanking Emperor Billy for her job and is she lobbying for his job? Sure!

These Destination Marketing Experts need to learn that their knowledge of the "target market" is only 50% of what is required. If Billy and Vicky had initially taken 2 or 3 months to learn and understand the history of tourism in the "target destination" (Bermuda) they would have understood how unique Bermuda tourism is. Instead they chose to build an empire and repeat many of the failed schemes of the DoT.  :facepalm:

Neither Billy or Vicky was a frequent visitor to Bermuda but they allegedly knew the "target market" guess that is why NYC dominates the air arrival list, they know the Big Apple!!! Wasn't their "target market" expertise in Washington D.C.? When was last BTA marketing effort in DC?

Wake up people this shows you the attitude and egos that have done so little for Bermuda tourism!  :nono:       




Title: Re: Bermuda Tourism Authority
Post by: AMCAN on June 07, 2016, 04:35:09 PM
http://www.royalgazette.com/article/20151111/NEWS04/151119948 (http://www.royalgazette.com/article/20151111/NEWS04/151119948)
Successful tourism campaigns are backed by a website that is highly visual and tells a story that keeps a visitors interest leading them all the way to booking links. The website should have a 'complimentary APP' to be accessible on Mobile devices.

In today's market a website is a major part of the Bermuda tourism foundation and BTA is still working under a crumbling foundation. If Emperor Billy recognized the need for a new website in early 2015 and promised it would be up and running by early 2016......WHERE IS THE NEW THE WEBSITE?

The only reason Bermuda does not have an award winning website is because the BTA is still clueless on what is required to market Bermuda tourism! If bus shelter poster ads, elevators ads and bus wraps brought more New Yorkers to Bermuda just think what an award winning website would do!

BTA will waste another year and no new website until Billy's successor is on de job.

REMINDER:
Mr Hanbury also revealed that the authority's new website as well as fresh “rebranding architecture” was expected to go live at the beginning of 2016.

He said: “In April the decision was taken to fund our next generation website as well as rebranding architecture. That has cost millions but we feel will make a difference in the long term.

“What we had before was not up to standard and was not allowing us to compete.

“We hope the new website, which will be at the cutting edge of digital marketing, and new brand architecture will be up and running by the beginning of 2016

“Again this was a strategic decision to take funding out of sorely needed advertising efforts to rebuild the foundational assets.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 15, 2016, 06:54:18 PM
 http://bernews.com/2016/07/minister-fahy-updates-on-search-for-bta-ceo/ (http://bernews.com/2016/07/minister-fahy-updates-on-search-for-bta-ceo/)

When I read the words "envisaged", "should" and "hoped" from Fahy I can't help but be pessimistic about the whole process. Fahy's batting record has been dismal in the last 2 months so new BTA CEO process might take until Christmas.

Madam President, based on this information it is envisaged that the CEO search process should conclude this summer with the intention of identifying a final CEO candidate by October 1. As mentioned previously, the period of transition will transpire after that date between the existing CEO [Mr. Hanbury] and the new CEO and it is hoped that the new CEO will be permanently in place by January 1, 2017.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 20, 2016, 02:05:54 PM
Search for a new BTA CEO is underway and the Bermuda media doesn't have the testicular fortitude to hold the BTA accountable, insure BTA transparency, question BTA staff travel and living expenses and regularly question the Tourism Minister.

Most stakeholder's and taxpayer's don't have the testicular fortitude or interest in questioning the activities of the BTA they mistakenly believe BTA is doing better than DoT did under DoT/PLP. Look closely at air arrival and cruise ship visitor numbers, overall visitor spending and surprisingly the DoT did better.

Here is a good example of how BTA goes to great expense to create a report that doesn't get made public and puts it online where it requires dedicated searching to find it. Why doesn't BTA have press conference to go over this report.

http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/Q12016Report_FINAL_sml_web.pdf  (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/Q12016Report_FINAL_sml_web.pdf)

There are a number of areas in the Report that raise questions, here is a start. Surprisingly the Report includes Q1 Financials when the official 2015 Year-end Financials have not been released.

BTA reviewed the "salary bands" of staff, probably in preparation for salary increases.

WEB TRAFFIC was down 28% Q1 YOY (Note: print is so small you might miss it.) The old outdated BT website is the reason traffic is down. Where is the NEW website?? The BTA eNewsletter is periodically distributed to 5,000 but an average of 15%/750 were 'opened', 15% is pitiful. 


BTA uses Vimeo for all their looky looky Tourism Forward videos but the Report does not include any details on how many viewers their Vimeo videos get. The videos should have been on YouTube where hundreds of thousands will see them.

There is more and I'll be back highlighting those too! 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 21, 2016, 04:21:58 PM
Here are a few more questions re: BTA Q1 2016 Report. BTA make a number of claims on how they generated or influenced things like visitor spending, room nights, visitor numbers and others, but they provide no details to back up all their claims. Here are a few examples: BTA Experience Investment 2015-BTA supported events and experiences generated 3,600 visitors and 18,900 room nights. And $22.7M in future visitor spending influenced by BTA.

BTA Pink Sale performance (4,428 reservations) based on website and Pink Sale page hits. :rofl: Obviously BTA forgot to calculate the ROI from the Pink Sale bus stop posters, elevator ads, bus wraps and others. >o-> Total visitor spending influenced by BTA room nights. 

Obviously BTA are proud of their sponsorship and parties at the various La Nuit en Rose events across the USA. This is another "in your face" spending by BTA execs with zero ROI.

IMHO at least 50% of these 103 pages are claims made by BTA based on 'guesstimates' and the sole purpose is to BS stakeholders/taxpayers. When there is no accountability BTA can claim anything they desire and not have too provide any details to substantiate their claims.       


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on July 24, 2016, 02:39:21 PM
So here's something that's getting my goat regarding all these Pinknics and party tours the BTA and their Goslings partners are spending taxpayers dollars on.

We just had a f@cking fire in Hamilton that could very easily have burnt the city down if the winds were blowing hard. And the one and only ladder truck to deal with it was sitting in the firehouse because it's inoperable and has been that way for a year waiting on parts or whatever the excuse is.

WTF :wtf:

The next time I see a f@cking Pink bottle of anything I'm going to pour it over Bill Handbury and Charles Goslings f@cking heads. The Mayor of Hamilton is literally fiddling while Hamilton burns!

Hey Bill, heads up! People don't want to go stay in places where they could die trapped in a fire because the taxpayers money was spent on drunken parties instead of making sure the fire trucks worked.  :disgusted:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 24, 2016, 02:40:29 PM
In the BTA Q1 2016 Report; "We also continue to explore the possibility of a cruise ship charter for the AC period as a 'floating hotel' with industry representatives."

Inside sources have reported that there is nothing concrete to report from those like Hotels At Sea who were attempting to find enough interest in a month long Bermuda anchoring for AC35. Teams, team family, sponsors and media have taken 99% of the available hotel and private rooms. Almost everyone coming to Bermuda for AC35 would have a confirmed accommodation and flight by now.

With less than a year to go, BTA are overdue reporting on the number of confirmed visitors coming for AC35. What is the delay? w-)


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 24, 2016, 02:47:45 PM
So here's something that's getting my goat regarding all these Pinknics and party tours the BTA and their Goslings partners are spending taxpayers dollars on.

We just had a f@cking fire in Hamilton that could very easily have burnt the city down if the winds were blowing hard. And the one and only ladder truck to deal with it was sitting in the firehouse because it's inoperable and has been that way for a year waiting on parts or whatever the excuse is.

WTF :wtf:

The next time I see a f@cking Pink bottle of anything I'm going to pour it over Bill Handbury and Charles Goslings f@cking heads. The Mayor of Hamilton is literally fiddling while Hamilton burns!

Hey Bill, heads up! People don't want to go stay in places where they could die trapped in a fire because the taxpayers money was spent on drunken parties instead of making sure the fire trucks worked.  :disgusted:


 :hammer:  :hammer: :hammer: :wuffie: Wonder how much the "pink heart" (skywriting) cost in Portsmouth??


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 24, 2016, 03:06:34 PM
Smokes...be sure to requisition your pink BTA shorts and pink frame sin glasses before dousing Hanbury and Gosling.

https://mobile.twitter.com/newyorklivetv/status/755844043758669824/photo/1


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 26, 2016, 04:06:25 PM
Be sure to check GALLERY (general) periodically for party and travel photos of BTA staff.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on July 27, 2016, 03:10:23 AM
BTA hard at work!  :shhh: :s: 


http://bermudaisanotherworld.org/forum/index.php?action=gallery;sa=view&id=463    (http://bermudaisanotherworld.org/forum/index.php?action=gallery;sa=view&id=463)

http://bermudaisanotherworld.org/forum/index.php?action=gallery;sa=view&id=464   (http://bermudaisanotherworld.org/forum/index.php?action=gallery;sa=view&id=464)

http://bermudaisanotherworld.org/forum/index.php?action=gallery;sa=view&id=465  (http://bermudaisanotherworld.org/forum/index.php?action=gallery;sa=view&id=465)


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 10, 2016, 01:11:47 PM
http://www.royalgazette.com/tourism/article/20160810/optimism-after-rise-in-tourist-numbers  (http://www.royalgazette.com/tourism/article/20160810/optimism-after-rise-in-tourist-numbers)  http://bernews.com/2016/08/tourism-authority-vacation-air-arrivals-up-10/  (http://bernews.com/2016/08/tourism-authority-vacation-air-arrivals-up-10/)

Guess it was Jessica Mello's time to do the looky looky for BTA. Why didn't BTA have press conference to explain the numbers? BTA compares numbers with 2015 in a way that they look more positive than they are. Drop back to 2013 and BTA's 2016 numbers are only getting back up to 2013 numbers.

OK, there was an increase in air arrivals in June 2016 but where did they stay? The length of stay continues to decline too. The hotel occupancy percentage doesn't show where they are staying. BTA has dropped their 'Vacation Air Arrivals by Accommodation Type' stats which provides a much broader picture to gauge BTA's marketing strategy by.

BTA visitor spending guesstimates continue to be a joke based on 'exit surveys'. Ms. Mello didn't explain the big drop (5,726/-8.31%) in cruise visitors in June. That is enough of a drop to be of concern.

NYC and Boston continue to be the only cities that have double digit percentages in the 'Air Arrivals by City of Residence' so how does BTA explain this when they claim they are getting their message out to the World?

BTA doesn't account for stats that show Americans travelling to international destinations increased by 10.9% in Q1 2016. Americans travelling to Caribbean was up 6.0% and to Mexico was up 15.9% in Q1 too.

BTA is still spinning and using looky looky tactics to avoid having to support their numbers with true ROI data. 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 11, 2016, 02:39:28 PM
http://bernews.com/2016/08/premier-dunkleys-trip-turks-caicos-cost-2401/  (http://bernews.com/2016/08/premier-dunkleys-trip-turks-caicos-cost-2401/)

Each time I see the Premier's trip expenses published it makes me laugh. The Premier of Bermuda has his travel expenses published and it is easy to find the travel expenses of other member's of Parliament. Under PATI you can find out the same information on all civil servants. When Ewrat Brown was Premier/Tourism Minister and his tourism travel expenses were published the Opposition and media usually questioned his lavish spending.

The BTA is not transparent and sort of accountable :bigsmile: to the BTA Board, Dodwell and Fahy. Travel expenses are an easy way of quietly providing perks/bonuses that don't have to be public knowledge and recipient can escape tax man too. Why isn't the Opposition asking for BTA staff salaries and travel expenses to be published quarterly?

What is good for Premier should be good for BTA!             


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 13, 2016, 07:46:04 PM
BTA has a number of staff with PR and/or marketing in their title but they hire separate PR and marketing firms to do the actual work. Obviously the these outside firms want to take credit for the work they have done for their clients so they use their own website too do their own PR. Turner PR BTA's PR firm says they have done this for Bermuda Tourism:  https://www.turnerpr.com/case-studies/bermuda (https://www.turnerpr.com/case-studies/bermuda) Didn't BTA claim this was their work? 

And MMGY Global BTA's marketing firm says they have done this for Bermuda Tourism:  http://www.mmgyglobal.com/news/news-bermudas-new-brand-encourages-travelers-to-get-out-here/ (http://www.mmgyglobal.com/news/news-bermudas-new-brand-encourages-travelers-to-get-out-here/) The new brand didn't get officially launched but looks like UK may be the test bed for "Out Here" cause we haven't seen it out here. And MMGY's work did little if anything towards Q1 increase, but they did a bang up job for this client: http://www.mmgyglobal.com/work/cheap-caribbean/  (http://www.mmgyglobal.com/work/cheap-caribbean/)

MMGY Global is both a PR and marketing firm, why doesn't BTA hire one firm and save money?


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 16, 2016, 02:46:53 PM
Just an observation! Since the announcement that Hanbury will retire from the BTA and a new CEO will be chosen by end of September, Hanbury has been less visible. Other than recent BTA email, under Hanbury's name, to stakeholders Hanbury has not been visibly active since Q1 stats came out.

Some BTA staff have gone to social media to do their own personal looky looky to promote themselves to BTA Board and the Milkman as the next BTA CEO. Will the next BTA CEO be a new face with new ideas or a BTA member who will continue the taxpayer sponsored  party??

What bonus does Hanbury get for staying until the end of his contract?   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 19, 2016, 01:07:17 PM
http://bernews.com/2016/08/bta-seeks-live-entertainment-showcase-proposals/  (http://bernews.com/2016/08/bta-seeks-live-entertainment-showcase-proposals/)

Another recycled DoT idea! Late 2013 DoT put on 'Bermuda Nights' which was designed as entertainment for locals with the hope a few visitors that were already on the Island would attend. Didn't work! Same DoT people are now doing the work with BTA.

Furby/DoT was always good at handing out $250,000 to bail out to those who came up with entertainment ideas on their own to attract visitors but didn't attract enough warm bodies to fill all the seats. The John Lennon Tribute (2012) and Lennon Bermuda Peace Day (2013) concerts were good entertainment but could not bring in the much needed visitors to fill the seats and pay the bills so DoT stepped in. Don't forget Ewrat's 'Feel The Love' parties that DoT funded too.

BTA is asking for a major entertainment program and implying BTA will be funding a major portion at least of the start up. If this type of monthly entertainment program was deemed to be profitable some group with entertainment experience and the money would have already done it.

BTA should be putting more efforts into attracting visitors from areas other than NYC/NJ/Boston. BTA keeps getting away from the original mandate of the Tourism Authority.           


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 28, 2016, 03:21:59 PM
https://webgram.co/p/BJWEjtjh5nC  (https://webgram.co/p/BJWEjtjh5nC)

Nice when you have your "ace girls/tribe" covered under DC tourism promotion.

Wonder what BTA ROI was?  w-)

Wonder if the girls checked the 'IRS Guide to Fringe Benefits'??  :nono:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on August 31, 2016, 03:31:38 PM
The BTA has been working overtime on looky looky self-promotion in the media trying to spin numbers that have little or no true supporting data. It only takes a close look at the monthly and quarterly "measures" on the BTA Research link to spot the manipulation used to make the data favourable. Manipulating the data from month to month and quarter to quarter makes it easier for BTA to spin and more difficult to compare apples to apples. BTA uses self-selection, sampling (exit survey), graphical displays and social desirability in their "measures' to suit their desired message. BTA provides zero hard evidence to support their data. Did someone at BTA goof? :lmao:

BTA posted the "July 2016 - BTA Measures" on the Research link BUT all you get is 404 Error. Checking with a couple of individuals with far more puter knowledge than I have agreed that BTA has probably removed the link since all others work which generally rules out server error or some other fault. It appears the July "measures" were completely scrubbed.

If July numbers were good you would expect BTA to be doing their usual looky looky and making it known through the local and social media. Will BTA go public with an explanation or will they ignore the error? BTA may want to be careful someone may have the the deleted link! >o-> 




Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 01, 2016, 11:09:34 AM
July 2016 - BTA Measures link was up and running last night but scrubbed again this morning.
Obviously someone found more errors that had to be corrected. Manipulate...manipulate...manipulate!



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 02, 2016, 04:04:09 PM
Government should require BTA to make public the detailed travel & living expenses for the CEO and staff with 'Chief' or 'Director' in their job title. This should be done before a new CEO is selected. This would show how accountable and transparent they have been. >o-> 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 13, 2016, 11:43:12 AM
What is the delay in releasing the 2015 BTA Financials?


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 13, 2016, 04:59:00 PM
 http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/Q22016Report_Final_web_2.pdf (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/bermudatourism/About_Us/Q22016Report_Final_web_2.pdf)

This is for those who don't know where to find this report and never see it. Why doesn't doesn't the RG and Bernews pick up these reports and publish the links so that taxpayers can see what the BTA is spending their money??

About 100 of the 127 pages is more looky looky self-promotion by the BTA. Check out 'Events & Engagement' for the number of times and places BTA parties with La Nuit en Rose. Look at the photo ops for BTA parties including many of those who got a BTA sponsored trip to Bermuda. In Q1 & Q2 388 journalists got a free trip and that doesn't include travel agents and number of giveaway trips, total is probably closer to 475. What is the ROI?   

See if you can find statistics for BTA 'Tourism Forward' on Vimeo! BTA puts out their looky looky 'Tourism Forward' videos and no one watches them on Vimeo.

This is BTA's BS attempt to show they are transparent but there is no cost attached even though they open this report with the claim they do a comprehensive ROI study. Where are examples of BTA's comprehensive ROI studies?

BTA provides zero stats to back up their claim their efforts were responsible for increase in air arrivals for Q1 and Q2. According to Code Naste, record numbers of Americans travelled abroad in 2015 yet Bermuda numbers were down and record numbers are expected for 2016. Most of the increase Bermuda has experienced in 2016 can be attributed to 50% Off Pink Sale and increase in Americans travelling abroad.

BTA continues to follow in the DoT path but far exceeds DoT in their fringe benefits aka:parties for their staff.         


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 17, 2016, 02:07:45 PM
A few reminders of the BTA salary and bonus ranges.

http://bernews.com/2015/02/tourism-authority-transparent-compensation/  (http://bernews.com/2015/02/tourism-authority-transparent-compensation/)
https://www.fara.gov/docs/430-Short-Form-20140821-40.pdf  (https://www.fara.gov/docs/430-Short-Form-20140821-40.pdf)
http://annualreport.bermudatourism.com/wp-content/uploads/2015/04/BTA-Compensation-Table-Rev-3.August-14-2015Rev.pdf  (http://annualreport.bermudatourism.com/wp-content/uploads/2015/04/BTA-Compensation-Table-Rev-3.August-14-2015Rev.pdf)

Hanbury claims he did not negotiate his salary it was determined by transition committee. However, Hanbury did hire his close friend Ms. Isley and had to approve her starting salary of $275,000 plus eligible for a 30% bonus for 2014 package of $357,500. Add the fringe benefit of having her companion accompany her across the world on her BTA/ACBDA trips and her compensation package is exceptional.

The next best salary in the BTA NYC office is in the $125,000 range and eligible for 15% - 20% bonus for total package of $150,000. Having that large an employee salary gap is not good compensation practice it only leads to personal issues regarding fair and competitive compensation. Did BTA try to compensate by increasing the fringe benefits for BTA staff?

BTA hasn't been transparent enough to make the bonus payouts public but it is safe to assume most received the maximum. And don't forget, it is the BTA Board that approves the bonuses. 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 27, 2016, 03:38:23 PM
http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q4_2015.compressed.pdf (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/BTA_Q4_2015.compressed.pdf)
http://www.gotobermuda.com/bermudatourism/Advocacy/Tourism-Budgets/ (http://www.gotobermuda.com/bermudatourism/Advocacy/Tourism-Budgets/)

BTA appears to be reluctant to provide their audited 2015 Financials. They have posted their unaudited 2015 Financials and their 2015 Budget so for discussion the numbers will be very accurate. BTA never talks about their Annual Budget they only refer to the 'grant' amount they get so they can whine.

BTA shows 2015 Annual Budget was $25.3M when it was $29,146, 855 as shown on page 104 of Q4. Their 'Structure, general & administration' (operating costs) costs were $8,519,270, leaving $20,627,585 which is only $1,072,415 less than the $21,700,000 BTA want the public to believe was their total budget.

Take away the costs for a Chairman, a Board, freebie trips for bloggers and PR and ad agencies that are doing work that should be done by Staff and BTA would have another $2M to put toward increasing air arrivals with visitors who pay their own way. Do away with BTA looky looky self-promotion and parties and BTA would have another $1M to put to work.

What does Karla Lacey do??


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on September 28, 2016, 01:44:18 PM
https://www.instagram.com/p/BKJqPIHADCd/ (https://www.instagram.com/p/BKJqPIHADCd/)

How many BTA staff went to Toulon, France to man the BTA booth? How many days were BTA staff in France? Does BTA staff reimburse BTA for their spouse/companions expenses when travelling together on BTA business? And remember "fringe benefits" have to be reported to the IRS!  :bigsmile: 


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on October 01, 2016, 10:32:59 AM
Bill's touting a big new sporting event that will be as big as the America's Cup. That's not exactly setting the bar too high given the AC's limited appeal. Hosting a triathalon series similar to the Bahamas would be a natural especially as we have two of the world's elite contenders home-grown in Bermuda.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 01, 2016, 01:52:16 PM
  http://www.royalgazette.com/tourism/article/20161001/top-sport-event-in-works-for-2018 (http://www.royalgazette.com/tourism/article/20161001/top-sport-event-in-works-for-2018)

Smokes, guess this might be Emperor Billy's last looky looky at what I have done. Be interesting to see if new CEO has the same opinion!

You have to love this comment from the Emperor :
Mr Hanbury noted that the BTA received harsh criticism in past years, saying that while the body might have been able to get results sooner by moving faster, they wanted to focus on creating a sustainable boost rather than something short lived. If Billy had not been so intent on empire building he would have got moving sooner and still achieved the same or better results and not had dismal results in 2014 & 2015. w-)

Any major international sporting event will require an up front financial commitment from the Government. Bermuda lost approximately $50M over 8 years with the PGA Grand Slam and at this time how much Bermuda will benefit from AC35 is only speculation. The Government would be stupid crazy to make any financial commitment to international sporting event before end of 2017 until at least an initial look at AC35 economic impact.

Bermuda taxpayer's can't afford any more guesstimates by the BTA or Government!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 01, 2016, 06:28:12 PM
You have to love this comment from the Emperor :
Mr Hanbury noted that the BTA received harsh criticism in past years, saying that while the body might have been able to get results sooner by moving faster, they wanted to focus on creating a sustainable boost rather than something short lived. If Billy had not been so intent on empire building he would have got moving sooner and still achieved the same or better results and not had dismal results in 2014 & 2015. w-)


Emperor Billy's excuse for not moving faster is his own failure but too be fair we should include Dodwell and Crockwell. Only Billy can tell us how much Croc n' Dod dictated the direction he initially chose. Crockwell did not have time for BTA and Dodwell's Tourism Minister/DoT record was not impressive.

Billy's selection as CEO points out the problem with choosing someone with no Bermuda tourism experience and allowing them to create an empire. Billy then hires Victoria Isley, his close friend, who knows less about Bermuda. Neither Hanbury or Isley confirmed they had even been a Bermuda tourist. Is another BTA NYC exec a Dodwell family friend?

Now you have the top BTA execs who know nothing about Bermuda tourism and instead of learning about why Bermuda tourism is unique they stumbled along repeating the failed schemes of the DoT. BTA/Croc n' Dod even extended (no RFP) DoT PR and ad agency contracts for another year because they didn't know what to do or where to go. Now they want to use the excuse they were "focusing" for 3 years instead of quickly getting down to work.

So will the new BTA CEO have more than DoT/BTA experience or any Bermuda tourism experience? Will the Government, Tourism Minister and Tourism Board choose the right CEO or fail too understand tourism themselves? 





   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 03, 2016, 12:27:00 PM
https://vimeo.com/185065002 (https://vimeo.com/185065002)

BTA wastes staff time and taxpayer money to put a chopped up video of Hanbury's looky looky presentation to the Chamber of Commerce. It looks like who ever put the video together could not decide where to start or where too end. Good thing it went to Vimeo where almost no one will see it versus YouTube where hundreds or thousands might see it.

BTA did put link on Facebook to boost the numbers. The people who give BTA Facebook a 'like' are not even watching the videos, they just click the 'like' to show friends they were there.

Vimeo stats show BTA has posted 71 videos in one year, got 2 'likes' and has 5 'followers'. BTA staff continues to make mostly looky looky videos about what BTA has done and post them on Vimeo where there is no looky looky and no one cares. The lost staff hours and cost of these videos is in the hundreds of thousands of dollars and the ROI is so far in the negative $$$$$$ that it will never recover a dollar.

We know why Opposition isn't questioning the Government about BTA but the Bermuda media should be doing more investigative reporting of the BTA and do the job the public should expect!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 07, 2016, 01:51:41 PM
http://bernews.com/2016/10/btas-tourism-forward-younger-visitor (http://bernews.com/2016/10/btas-tourism-forward-younger-visitor)

Ms. Isley wants to keep pushing the BTA Daybreaker events as looky looky self-promotion and  continues to spin numbers that are inflated by BTA freebie trip numbers. It's time to take a close look at the picture and Ms. Les the young lady featured in the picture.

Daybreaker is a 2 hour mix of an early morning rave (dancing) and exercise. The participants get up very early too throw on their sneakers, shorts or yoga pants and party before going to work. Ms. Les is wearing a dress, strap sandals and stands out from all the others who are less dressed knowing their participation will result in getting sweaty. It is obvious Ms. Les isn't dressed for Daybreakers exercise.

Ms. Les is well spoken when talking about travelling to Bermuda but her travel related (agent) job would be an asset. Is it just a coincidence that Ms. Les' name was called from out of a couple of hundred attendees, she is nicely dressed (no shorts & sneakers), has cruised to Bermuda before and is in the travel business?

I have my opinion on the coincidence but I can only say: Maybe the next BTA CEO will be careful to avoid coincidences!  :blahhh:     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 10, 2016, 11:59:24 AM
 http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/PATI257.pdf     (http://www.gotobermuda.com/uploadedFiles/Bermuda_Tourism_Authority/Pages/PATI257.pdf)

http://annualreport.bermudatourism.com/wp-content/uploads/2015/04/BTA-Compensation-Table-Rev-3.August-14-2015Rev.pdf  (http://annualreport.bermudatourism.com/wp-content/uploads/2015/04/BTA-Compensation-Table-Rev-3.August-14-2015Rev.pdf) Note this Rev. applies to 2014 report and BTA did not include it in 2015 report.

BTA and The House have still not released the audited 2015 BTA Financials! Why not? It is interesting that a year ago Tari Trott on behalf of Bermuda Broadcasting made a request to PATI for details of the BTA bonuses paid out between 15 Feb. 2014 and 14 Jun. 2015. You can read the lame reasoning Karla Lacey and David Dodwell used to avoid providing PATI with the information. The short version is, BTA paid out bonuses as an extension of the employees salary.

Must be nice working for BTA and getting a salary, a guaranteed bonus and really nice fringe benefits. What is a joke, Karla Lacey was replying on behalf of BTA and if looking at her salary range and bonus dollars her annual compensation would be in the $360,000 to $383,000 range. And what is Dodwell's compensation?

The BTA continues to get away with providing less information than the Government does, what a joke!  :facepalm:   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 10, 2016, 09:00:13 PM
https://mobile.twitter.com/morgangundrum/status/784735163947384833/photo/1   (https://mobile.twitter.com/morgangundrum/status/784735163947384833/photo/1)

 http://www.webgram.club/p/BLPi97-h63u/  (http://www.webgram.club/p/BLPi97-h63u/)

 http://www.pictaram.com/tag/bermudaGiltHouse  (http://www.pictaram.com/tag/bermudaGiltHouse)

Another BTA/Victoria Isley party for NYC friends at GiltLife townhouse. Wonder what ROI was on this party?


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 16, 2016, 06:13:15 PM
How many BTA Bermuda based staff just happened to be in NYC during hurricane Nicole?


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 18, 2016, 01:42:08 PM
https://www.youtube.com/watch?v=P0TAj0dQ3R4&feature=youtu.be  (https://www.youtube.com/watch?v=P0TAj0dQ3R4&feature=youtu.be)

Emperor Billy is back on the Island 2 days after Nicole and doing YouTube video.

BTA has two Twitter accounts, two Facebook accounts and they continue to make videos and announcements that don't get posted where they will reach the intended audience. Want Emperor Billy's message to get out to the BTA's most followed social media account, post it on BERMUDA TOURISM Facebook page where 250,000 can see it.  How can BTA continue to brag about their social media numbers when they can't post anything direct that reaches more than 100 people.

When will Bermuda wake up to 'good enough is not good enough' and how clueless BTA can be??


Title: Re: Bermuda Tourism Authority
Post by: Ace on October 18, 2016, 04:00:54 PM
I did find it kind of funny how a bunch of the BTA bigwigs were talking about how Bermuda strong we are....from New York.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 18, 2016, 04:56:35 PM
Ace, the bigwigs must have planned their "return" speech and video over a bottle of wine in NYC courtesy of the Bermuda taxpayers. :lmao: Oops, maybe it was a Dark 'n Stormy from the Gosling's booth in NYC office.  >o->


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on October 18, 2016, 06:10:19 PM
Serious? They booked off to NYC to ride out the storm?  :KungPhoo:   :wtf:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 18, 2016, 09:06:49 PM
Serious? They booked off to NYC to ride out the storm?  :KungPhoo:   :wtf:

YES!!! Check your PM for more details.


Title: Re: Bermuda Tourism Authority
Post by: Blankman on October 20, 2016, 09:58:47 AM
I did find it kind of funny how a bunch of the BTA bigwigs were talking about how Bermuda strong we are....from New York.

You do have to wonder at how many of them were there.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on October 21, 2016, 10:07:35 PM
  https://portal.imexamerica.com/dynamic/exhib2016/pdf/2253.pdf                 (https://portal.imexamerica.com/dynamic/exhib2016/pdf/2253.pdf)

Guess Jamel has his own brochure! Why isn't Fairmont Southampton doing their own marketing and brochures to attract corporate meetings? In the boom years hotels did their own marketing and didn't rely on likes of BTA. Only a few hotels get 90% of BTA coverage. B&B's and others deserve better!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 03, 2016, 08:40:01 PM
http://www.royalgazette.com/news/article/20161103/dallas-named-to-replace-hanbury-as-bta-ceo  (http://www.royalgazette.com/news/article/20161103/dallas-named-to-replace-hanbury-as-bta-ceo)
http://www.eurout.biz/profile/kevin-dallas/ (http://www.eurout.biz/profile/kevin-dallas/)

New BTA CEO finally announced, Kevin Dallas. Looking at his recent biz-profile I don't see any direct tourism work experience.

I was really hoping there was a person with some Bermuda tourism experience and a good understanding of the history of tourism in Bermuda who would be selected for the position. However, Kevin's outside of the tourism box experience may just be what is needed to put the BTA staff to work doing the job they were hired too do. Hopefully Kevin prefers results over looky looky!

Good luck Kevin!     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 05, 2016, 03:18:40 PM
http://www.royalgazette.com/news/article/20161103/dallas-named-to-replace-hanbury-as-bta-ceo  (http://www.royalgazette.com/news/article/20161103/dallas-named-to-replace-hanbury-as-bta-ceo)
http://www.eurout.biz/profile/kevin-dallas/ (http://www.eurout.biz/profile/kevin-dallas/)

New BTA CEO finally announced, Kevin Dallas. Looking at his recent biz-profile I don't see any direct tourism work experience.

I was really hoping there was a person with some Bermuda tourism experience and a good understanding of the history of tourism in Bermuda who would be selected for the position. However, Kevin's outside of the tourism box experience may just be what is needed to put the BTA staff to work doing the job they were hired too do. Hopefully Kevin prefers results over looky looky!

Good luck Kevin!     

Some interesting "comments" and questions have appeared in the RG after this post. Appears the transition will be interesting too.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 06, 2016, 02:41:16 PM
http://bermudaisanotherworld.org/forum/index.php?topic=4314.msg170259;topicseen#msg170259  (http://bermudaisanotherworld.org/forum/index.php?topic=4314.msg170259;topicseen#msg170259)

This is a reminder of the promise Emperor Billy made about a year regarding a long overdue rebuilding of the GoToBermuda.com website. Taking into account the alleged millions spent on the new website and being roughly 8 months later than Billy promised the website would be up and running, you would expect a press conference announcement combined with a multiple social media announcement.

Surprise, surprise Miss Isley announced the new website combined with her congratulations to Kevin Dallas to all her Facebook followers last Thursday afternoon. She is already gathering in the congratulations from friends.

It would have been a great opportunity to combine the announcement of the new website at the upcoming Tourism Summit but BTA is well known for missing great opportunities especially when egos are involved!!!  w-)       


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 17, 2016, 04:40:46 PM
 http://bernews.com/2016/11/live-on-thursday-new-bta-ceo-kevin-dallas/ (http://bernews.com/2016/11/live-on-thursday-new-bta-ceo-kevin-dallas/)

Expected Bernews would have the Live Video link of the Glenn Jones interview with Kevin Dallas up on their website and media page by now. I was a little surprised by Glenn's tone during the interview. Surprised too that Kevin had only met the Premier and Fahy for the first time at the BTA Summit.

Maybe it was just me but it seemed that Kevin didn't know the full extent of Glenn's questions prior to the interview. I got feeling Glenn was asking questions more aligned with a Bernews reporter than a BTA colleague. Glenn saying Kevin was young (38) for the position and asking Kevin what prepared him for the position was a statement with an attached question. Glenn should have left out the "young" statement as asking Kevin what prepared him for the position would have shown respect for his new boss, young or old.

Glenn followed that telling Kevin he (Glenn) and other BTA staff were trying to figure out what kind of leader he (Kevin) will be. OK, good question but not the kind of question Glenn should be going public with at this stage. Kevin did say he welcomes public scrutiny and believes BTA should be accountable, open and transparent. The taxpayers/stakeholders will like Kevin but the BTA staff can expect some readjusting will be required. If Kevin can maintain his philosophy through 2017 he may be able to put the BTA staff to work doing a job that matches their job title.

Why wasn't Kevin invited to the travel partners lobster feast the night before BTA Summit if these partners were so important to hold a party for?

Good luck Kevin!    


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 17, 2016, 04:55:35 PM
 http://www.royalgazette.com/tourism/article/20161117/tourism-outlook-never-been-brighter (http://www.royalgazette.com/tourism/article/20161117/tourism-outlook-never-been-brighter)

This week has seen extra looky looky from BTA and the Government. Maybe trying to justify all the staff partying and NYC BTA staff enjoying their multi-day Bermuda visit.

From the "comments" it appears that public scrutiny is still very much alive and hopefully will remain for awhile.   


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on November 20, 2016, 02:18:43 AM
Oops.... looks like Kenny Bascombe might have just blown the BTA's budget next year.  :wha!:

Turns out the Zika virus might be a driving force behind much of the positive upticks in visitors, especially given the age bracket that seems to be hot matches the people are most concerned. Glenn Jones got a little over enthusiastic in trying to make sure people remembered all the things the BTA was doing. Can't let a virus take all the credit... :rasta:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 20, 2016, 04:40:48 PM
Hanbury and Isley adding another division to the BTA empire, Bermuda Event Advisory Board. David Adler of BizBash and other event coordinators from US entertained with lavish dinner at Coral Beach, including other lunches and dinners with BTA social circle. How many more staff will be hired for this division? Wonder why Bermuda media wasn't invited?  >o->


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on November 20, 2016, 04:55:38 PM
So now the BTA gets first dibs on all events in Bermuda...? Dodwell's daughter can't be too pleased.... oh wait..... :rasta:

So Dodwell gets to choose if an event deserves a liquor license..... the BTA decides what venues can be used and have their own music producer involved...... and now there's an advisory board to decide what events are going to be allowed.... is that what's happening? They sure are putting the AUTHORITY in the BTA.

All funded by taxpayers, many who now have to compete with the BTA if they don't get the BTA's approval or support.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 20, 2016, 05:32:05 PM
So now the BTA gets first dibs on all events in Bermuda...? Dodwell's daughter can't be too pleased.... oh wait..... :rasta:

So Dodwell gets to choose if an event deserves a liquor license..... the BTA decides what venues can be used and have their own music producer involved...... and now there's an advisory board to decide what events are going to be allowed.... is that what's happening? They sure are putting the AUTHORITY in the BTA.

All funded by taxpayers, many who now have to compete with the BTA if they don't get the BTA's approval or support.

 :hammer:  :hammer: Those in the circle get top billing on Tourism and BTA social media too. Those who came in from US are friends of Billy an Vicky too. Sure appears there are some things being pushed through before Kevin has a say!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on November 23, 2016, 02:58:27 PM
http://www.mmgyglobal.com/work/bermuda-tourism-authority/ (http://www.mmgyglobal.com/work/bermuda-tourism-authority/)

The BTA Summit included a fair share of BTA looky looky at what we have done. Obviously MMGY wants to make sure they got out their own looky looky at what we did for the Bermuda Tourism Authority.

BTA has taken all the credit for the new ad campaign and not even a whisper about MMGY doing the work. Of course if MMGY got credit for the "OUT HERE" campaign then BTA would come under more public scrutiny and BTA would have to do more looky looky campaigns to offset the credit going to MMGY.

Since BTA 2015 Financials are long overdue there is no way to tell how many millions BTA has paid out to MMGY, Turner PR and other consultants who are doing a lot of the work that should be done by BTA staff.       
 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 05, 2016, 12:05:35 AM
http://www.parliament.bm/uploadedFiles/Content/Home/Financial%20Statements%20-%20Dec%2031%202015%20-%20to%20Table%20in%20Legislature.pdf  (http://www.parliament.bm/uploadedFiles/Content/Home/Financial%20Statements%20-%20Dec%2031%202015%20-%20to%20Table%20in%20Legislature.pdf)

Looky looky on Nov. 7th. Kenny Bascome presented the 2015 BTA (audited) Financial Statements in the House. The Statements are at least 5 months later than the 2014 Statements. The BTA has neglected to make the Statements public as promised too.

The $2,800,489 Operating Deficit  might explain the delay in presenting the Statements as the Government would have to give the BTA Board approval for a 10% deficit.

Expenses for Sales & Marketing, Operations and Product Development & Experiences increased by $8,069,629 (32%) over 2014. Wonder what the ROI is on the $8M??

I assume the Horseshoe Bay (Investment Expense) $134,060 is to help Rick Olsen make more money. Under same Expense category, what is the $383,133 St. George's project? What did Bermuda Hospitality Institute do to deserve an "Grant" increase of $90,000, did another person get a patronage position?

The Statements do note that two directors of the BTA Board have interests in hotels which have transactions with the BTA. Maybe some other person on BIAW better versed in accounting will review the Statements and comment further.  


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 05, 2016, 12:58:02 AM
For quick and accurate method of calculating the ROI on BTA's $8+M increase in major expenses that would go toward bringing in more Air Vacation & Leisure Visitors, use the 2016 Q2 or 2016 Q3 YTD/YOY increases. Being generous and allowing BTA to claim their increased 2015 spending only started to bear fruit in 2016. The 2016 Q2 YOY AV&L Visitor increase was 6,240 with a negative -$1290 ROI per visitor increase. The 2016 Q3 YOY AV&L Visitor increase was 16,121 with a negative -$500 ROI per visitor increase.   

In simple terms the BTA bought the increased number of AV&L Visitors, partied, entertained F&F and did lots of looky looky self-promotion all with taxpayer funds.                 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 05, 2016, 03:54:57 PM
 http://www.gotobermuda.com/  (http://www.gotobermuda.com/)  http://www.gotobermuda.com/bta (http://www.gotobermuda.com/bta)

In 2015 BTA spent $1,160,370 on this website package whose existence was leaked by a BTA staff member after it was 8 months late. The new website was on stream a month ago and the only obvious initial error(s) that was corrected was getting Aunt Nea's listing added.

Instead of being an easy to navigate site and getting viewers quickly to segments that keep potential visitors attention the site is a mass of "links" starting with Fashion, Flavours and Lingo. Disney Land/World websites are more user friendly. Whoever designed this website must have been given a blank cheque and told to match the website to the BTA empire. :horseshit:

All the BTA hype and money spent on promoting Bermuda beaches as being Bermuda's best asset and it is almost impossible to find the website page with the beach names and locations. No doubt there will be more expense required in 2016 and 2017 too correct the errors.  :yes: 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 09, 2016, 07:23:23 PM
http://www.royalgazette.com/news/article/20161209/bta-appoint-director-of-sales-and-business-development (http://www.royalgazette.com/news/article/20161209/bta-appoint-director-of-sales-and-business-development)
https://searchwide.com/wp-content/uploads/2016/08/SearchWide-Bermuda-Tourism-Authority-Position-Overview-1.pdf  (https://searchwide.com/wp-content/uploads/2016/08/SearchWide-Bermuda-Tourism-Authority-Position-Overview-1.pdf)

The search for the BTA Director of Sales & Business Development, aka: Events Director or another helper for Ms. Isley, closed back in September. No doubt BTA wanted to wait until Kevin Dallas was announced as new CEO before they announced this new Director position and not "vacant" as reported by RG.

It must be a coincidence that Kevin was working for South Africa Tourism too. However, is it a coincidence that Ms. Saeger and Ms. Isley have a mutual connection to Londolozi a South African safari lodge Ms. Isley and campanion visited in April? >o->

Was Ms. Saeger in Bermuda last month for the inaugural Bermuda Event Advisory Board dinner(s)? What was her previous Bermuda knowledge?  w-)

It would take a lot more than the posted BTA Director $125,000 salary to give up a position after 10 years. Multiple bonuses and a guaranteed term would be required too. Even if Kevin brings in BTA compensation transparency it won't matter, they have their guarantees in place.

Wonder if the BTA empire social structure is complete or is it still a work in progress?      


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 10, 2016, 01:45:57 AM
The BTA search for the new director was handled by a top level VP of Searchwide which in turn would indicate the financial return rate for Searchwide. The usual comission of 33% of the total compensation package for Ms. Saeger could have the cost $60,000 to $75,000. Employee ROI is critical, wonder how Ms. Isley calculated the ROI on this new position?  :lmao:


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 11, 2016, 06:18:00 PM
 http://leaddogclientpartnerships.tumblr.com/post/150125132150/surprised-unsuspecting-uber-riders-with-a-trip-to# (http://leaddogclientpartnerships.tumblr.com/post/150125132150/surprised-unsuspecting-uber-riders-with-a-trip-to#)

Another company looking for credit for what they have done for BTA. "Working with the Bermuda Tourism Authority since the beginning of the summer, LeadDog's role with Bermuda has expanded. Our Campaign has evolved from creating sponsoship and media partnerships, to landing a lead story in Event Marketer highlighting the 2016 "Summer Friday's" campaign. The story includes a quote from the CMO of Bermuda Tourism Authority, Victoria Isley, along with the inclusion of each partnership LeadDog helped create.

http://www.eventmarketer.com/article/bermuda-summer-fridays/  (http://www.eventmarketer.com/article/bermuda-summer-fridays/)

BTA claimed they only gave out 20 free trips to Uber but as the photo shows it was a full plane load, more likely 60.

http://www.refinery29.com/fashion-girl-bermuda-shorts  (http://www.refinery29.com/fashion-girl-bermuda-shorts)

Another example of BTA partnering/free trip with Ms. Besser doing more damage to Bermuda tourism along with a couple of 'F-bombs'. Another negative ROI for sure!

Obviously BTA has handed out another marketing contract without making it public knowledge and probably no RFP either. BTA continues to hires more marketing staff and unknown number of outside contractors in the field of marketing.

BTA hiring and spending is out of control!




Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 13, 2016, 03:23:08 PM
http://theopusgrp.com/16th-edition-bermuda.html  (http://theopusgrp.com/16th-edition-bermuda.html)

BTA hosted and sponsored this week long event for incentive program suppliers and program buyers. Both suppliers and buyers had to be approved and invited by Opus. Suppliers got Bermuda discount and buyers were "hosted" by BTA and stakeholders.

A mandate to determine event success has morphed into the term "Event ROI". Most event holders fail to develop realistic and measureable event goals. These goals have to be identified up front and not after to match the event statistics. Slow down in "incentive programs" is a very good indicator of the health of the economy and/or a company.

The following are some results of 2016 surveys done by various groups studying "Event ROI": Event spending is forecast to decrease by 12.8%. 22% do not have a way of measuring their events ROI. Less than 50% have a standardized process to measure event sponsorship. How did BTA and stakeholders measure this "Event ROI"?

If the registered suppliers and buyers met the Opus forecast of more than 210 attendees, those numbers would have been visible on the Island. These numbers should have had BTA doing one of their looky looky campaigns while the group was on the Island. What's up!  :bigsmile:

BTA may slip an article to Bernews with some looky looky after they have a chance to match the ROI.           


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 13, 2016, 05:18:49 PM
https://mobile.twitter.com/BTAInsights/status/808640643170009088/photo/1              (https://mobile.twitter.com/BTAInsights/status/808640643170009088/photo/1)

Emperor Billy getting in some last days looky looky with claims of Air Arrivals up 52% in November. An increase is always good but BTA has tendency to manipulate their comparison numbers to make it look like BTA is responsible for a larger increase. Billy obviously forgot that in November 2015 BTA reported Air Arrivals had decreased by 41%.

Since BTA has not made actual numbers for November 2016 public they get the benefit of the doubt let them claim November Air Arrivals are up 11%. BTA has to take credit for decreases during their reign if they want credit for increases.

IF BTA WAS DOING THE JOB THE AUTHORITY WAS MANDATED TO DO THERE WOULD NOT BE THE NEED TO INFLUENCE PUBLIC OPINION WITH ALL THE LOOKY LOOKY. INCREASE IN VISITOR ARRIVALS, PRAISE FROM STAKEHOLDERS AND MOST TAXPAYERS WOULD ELIMINATE NEED FOR 90% OF THE LOOKY LOOKY.     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 16, 2016, 02:50:45 PM
http://www.royalgazette.com/news/article/20161216/biggest-threat-to-tourism-politics    (http://www.royalgazette.com/news/article/20161216/biggest-threat-to-tourism-politics)

Usually I double check BTA metrics before I quote numbers,dollars and percentages but I must apologize for saying Nov. 2015 Air Arrivals were down 41% when it was 12%.

Hanbury tries to say "politics is biggest threat to tourism" and he is referring to the Government and Opposition. Like so many before him that worked in the hospitality sector and moved on, they all give RG an interview to give their opinion on what Bermuda tourism needs to do. None of them, including Hanbury, have the testicular fortitude to call out the internal politics within the hospitality sector.

Interesting how those business owners, entertainers, hoteliers and other stakeholders in the hospitality sector criticize the BTA until they get invited into the BTA social circle and feed at the BTA trough. I guess they look at it as a positive ROI for the taxes they paid!  :bigsmile:    


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on December 27, 2016, 12:52:02 PM
Here it is 12 days later and BTA still has not released November statistics to back up Hanbury's claims. Some other BTA staff and Government types have been using Hanbury's claim too but public has nothing to confirm. By now BTA could have numbers match anything they want! Happy New Year!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 07, 2017, 03:29:10 PM
http://www.royalgazette.com/tourism/article/20170106/tourism-figures-spark-optimism     (http://www.royalgazette.com/tourism/article/20170106/tourism-figures-spark-optimism)
 http://www.gotobermuda.com/sites/default/master/files/nov-2016-tourism-measures-public.pdf  (http://www.gotobermuda.com/sites/default/master/files/nov-2016-tourism-measures-public.pdf)

We had Hanbury start off last month spinning the 52% increase and this month Fahy jumps in with looky looky 90%. Looking at the Nov. 2016 Measures you can see how Fahy spun the 90% when he included the cruiser numbers comparing the disastrous Nov. 2015 with Nov. 2016. Anyone can look good comparing those kind of numbers.

Look at BTA reports over the years and they have micromanaged their monthly comparison methods frequently in order to keep the public from doing their own comparison.   

If BTA has already done such a wonderful job for 2017 why have the major hoteliers dropped their rates in the 50% off Pink Sale for 8 months in 2017?? Guess stakeholders will be covering for BTA again in 2017!     


Title: Re: Bermuda Tourism Authority
Post by: navin r. johnson on January 08, 2017, 10:12:48 AM
cruise ship numbers distort the figures.....is it better for a hotel to charge high rates with low occupancy or low rates with high occupancy?


Title: Re: Bermuda Tourism Authority
Post by: Blankman on January 08, 2017, 04:13:27 PM
.....is it better for a hotel to charge high rates with low occupancy or low rates with high occupancy?

Good question.  After all, hotel rooms are not like most merchandise that a store carries for sale.  If the store doesn't sell a particular item today they can always sell it tomorrow or the next day.  However, if a hotel doesn't rent a room for the night of January 8th, 2-17 then they'll never be able to rent that room for the night of January 8th.  (That's one of the reasons there are any number of last minute sales on hotel rooms on line.)

So the question is at what point lower rates with higher occupancy crosses with higher rates and lower occupancy.  BTW, it's not quite that simple because hotel guests do use the hotel restaurants and bars so that generates income in addition to the room rate.


Title: Re: Bermuda Tourism Authority
Post by: navin r. johnson on January 08, 2017, 04:42:26 PM
 That is my point as the revenue generated by the room rate does not reflect everything else a guest would spend in Bermuda......


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 09, 2017, 03:56:38 PM
http://www.royalgazette.com/opinion/article/20170109/buzz-around-bermuda-is-back        (http://www.royalgazette.com/opinion/article/20170109/buzz-around-bermuda-is-back)

Hoping that Kevin Dallas can soon speak for himself and not rely on others like David Dodwell. Kevin was probably surprised on his first day by Dowell's statement in the RG, he might as well get used to it. Dodwell continues to BS the Bermuda taxpayer with his BTA funding being done by visitors not taxpayer's.

If BTA had a $2.8M deficit in 2015 there is a good possibility the 2016 deficit will be even higher. BTA staff enjoyed a number of parties at taxpayer's expense, if that happened during Ewrat's reign the Bermuda media would have been all over it but BTA gifting staff with party perks kept it out of the media. Waiting for BTA to start asking for funding to cover their upcoming AC parties. 


Title: Re: Bermuda Tourism Authority
Post by: SmokingGun on January 09, 2017, 07:15:01 PM
Gotta admit the claim that essentially the BTA is funded by visitor's taxes is pretty ripe....   :nu-uh:

If the intent is that the BTA will be self-funded and survive on the 3% (?) tax that is charged to the hotel rooms then they are a long way from attaining that. It looks to me like they may be moving the yard sticks somewhat. They get $million from government separate to the tourist fee tacked onto their bill. They also have deals with dozens of "partners" who they lend money to or are working with.

Here's an idea..... if the BTA's ROI compared to the BDOT is so good how about just doing a full-boat comparison? Release all the data from the BDOT's last three years and all from the BTA's first three years.  :idea: :cool:

That'll put everything in perspective.... and seeing as the BTA isn't political anymore no-one can claim it's the OBA just doing doing it to piss off the PLP.... yeah right....  :rasta:

 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 23, 2017, 03:01:07 PM
Social media has made it even more important for persons in many positions to understand that expressing their personal opinion on social media must be tempered to fit their position. For example, when you are the CEO of an organization like the BTA you (CEO) must understand how your personal opinion can affect your relationship with those on your team and how it can affect the relationship your team has with all those they come into contact with in their position. It is not a matter of 'free speech' it is a matter of 'common sense'.

Kevin Dallas almost daily expresses on social media his disdain for Donald Trump. Obviously Kevin does not care about others in Bermuda, in the BTA, companies that deal with the BTA and other Bermuda companies and American tourists that do not share his opinion. Kevin does not understand how expressing his personal opinion in public can affect the overall performance of the BTA.

Sometime in 2017 Trump will send a new Consulate General to Bermuda and this person will not share Dallas' opinion. The BTA CEO and the U.S. Consulate General must work together for the benefit of Bermuda and Bermuda tourism.

Hanbury didn't understand the history of Bermuda tourism but his DC experience did help to keep his personal opinion in-check most of the time. It appears Kevin feels his BTA CEO position allows him to express his personal opinion more than his previous position.     

If Kevin was really paying attention to the mistakes Donald Trump is making on social media he would recognize he has gone down de same road.               


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 23, 2017, 04:15:32 PM
https://vimeo.com/195862667  (https://vimeo.com/195862667)

http://bernews.com/2017/01/horseshoe-bay-beach-works-commencing-tomorrow/  (http://bernews.com/2017/01/horseshoe-bay-beach-works-commencing-tomorrow/)

After all the 'beach economy" surveys that have been done over the years the BTA has created another "make work" project for 10 staff members. Now the BTA and the Government are making it easy for the private sector to take advantage of the bargain beach deals.

More joining the BTA social circle and feeding the BTA events.  :lmao: 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 25, 2017, 12:22:19 PM
 http://www.royalgazette.com/news/article/20170125/pac-examines-bta-spending  (http://www.royalgazette.com/news/article/20170125/pac-examines-bta-spending)

This meeting will start around 2:30 and be over by 4:00 with little in-depth look into BTA expenses. The BTA will come with lots of looky looky at what we have done and comparing BTA with BDoT. BTA has lots of spin for their ROI but have never come out with hard facts and numbers for some of their major schemes to prove the ROI. Ms. Isley micromanaged BTA in 2015 and 2016, she should be on the spot to answer 90% of the questions.

PAC should request BTA provide staff expense reports for 2015 and 2016 that can be reviewed and reported on at a later date. Kevin Dallas said he was in favour of transparency, this would be a good time to prove it. 



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 26, 2017, 10:36:05 PM
Karla Lacey and Duncan Beveridge represented the BTA at today's PAC review of BTA 2015 financial. Karla attempted to give an opening statement but Furby asked her to wait until the end, committee questions were more important.

Furby pressed Karla on claims by various BTA staff that BTA funding was far less than BDoT. Furby advised that BDoT had more coming out of their budget that is no longer required to cover. Karla had to back track and said she was not aware of that and had no way of knowing. Furby told her it was all public information, BTA had access to the information and if they did a proper comparison BTA gets more funding than BDoT.

Furby said based on accurate budget comparisons BTA ROI is only 12 to 1 and not 15 to 1 as BTA claims. No response form Karla or Duncan. Oops!! Furby also questioned staff cost of BTA vs. BDoT and it finally settled that BTA is 18% and BDoT was 14% of budget.

Glen Smith attempted to ask a question comparing BTA 2015 and BDoT 2007/2008 but he was so intent on praising the BTA his question got jumbled up. Someone asked why there was no 'Website' item in 2014 but in 2015 it was more than $1M. Karla broke it down and approximately $500,000 was actually for new website study, no mention of new website cost which should show up in 2016.

Another question was about staff bonuses and there was a lot of explanation by Karla that only seemed to not provide a direct answer and finally settled between $174,00 and $186,000. Both Karla and Duncan kept repeating that no bonuses were paid in 2016 but finally had to admit that everyone on the payroll on December 31st. was eligible and when Board made decision based on 2016 numbers bonuses would be paid but not recorded until 2017.

When asked about hotels paying their BTA tax on time Duncan quietly said it had been a hard year for hotels and some were slow in paying up. Didn't BTA claim hotels had banner year profit wise? Karla was asked how BTA confirmed if BTA efforts or some other entity was responsible for the increase in tourists, she had no answer and didn't come prepared for that question.

Karla was also asked why BTA was not sending those who wanted to start tourism business over to the Bermuda Economic Development group rather than handing out grants to these start up businesses. Again Karla skirted around and didn't really answer the question.

Another question was on where BTA was in coming up with the revenue initiatives they were expected to come up with. Karla said there are proposals before the Government but she did not elaborate. Furby reminded Karla and Duncan that all BTA funding comes from the Government, the BTA tourist tax was gifted from the Government. Karla tied to argue the point but lost.

Cole Simons interrupted Furby to thank BTA for their efforts in getting all the magazine accolades for Bermuda. Furby did remind him that BTA pays for a lot of ads and Karla covered it with saying not all ads were paid for by BTA. Of course Karla didn't mention that BTA's ad agency(s) and PR agency claim they have set up a number of these magazine articles and of course paid for them.

Karla finally got to give her opening comments at the end and she spent 5 minutes trying to use the analogy that BTA was like a family company that sold cell phones and when they needed expert help they realized they were the experts. Nice story but not sure it was appropriate.      


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 27, 2017, 02:36:47 PM
Furby started the PAC questioning by asking Karla how BTA claims they are an independent organization and not a government organization when they are funded by the government? Furby reminded Karla that independent organizations do not appear before the PAC committee. Karla's reply was that the BTA Act referred to BTA as independent but the AG made the correlation that BTA was a public authority. (Interesting too is the claim by the Office of Ombudsman that BTA does come under their authority being either a government board, government department or public authority.)

Karla had the audacity to repeat a few times "BTA was in full compliance with PATI". Guess Karla hoped no one would reminded her that back in late 2015 BTA had refused to provide information to PATI so PATI could fulfill request by ZBM regarding BTA bonuses. Tari Trott's video explains what ZBM had asked PATI for and why BTA claims they did not have to provide the information. BTA claimed bonuses were "an extension of employees salaries".   

 https://www.youtube.com/watch?v=RfdX-w3FR7I  (https://www.youtube.com/watch?v=RfdX-w3FR7I)

OK, BTA is a public authority so it is time for BTA staff salaries, bonuses and expenses to be avilable to the public like all other government entities.





Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 27, 2017, 03:21:09 PM
Taking a closer look at BTA staff bonuses, Duncan and Karla tried to spin "no bonuses were paid in 2016" hoping that Furby would not push for further clarification. Karla said bonuses are based on the BTA performance increase and all employees on the payroll as of December 31st. were eligible including Hanbury. Karla was reluctant to go any further but Duncan finally confirmed that the BTA Board would have to approve any bonuses and would not be included in 2016 Financials. Has the BTA played with how they show bonuses on their financial statements? Probably!

So BTA makes all their looky looky performance claims without any oversight or accountability and minimum transparency while the BTA Board, who is not accountable either, approves their bonuses. :facepalm:

It has become obvious that BTA has built an empire that has become a monopoly and damn few are willing to challenge the BTA or the Government for allowing the BTA to operate without any accountability. BTA found the best way to silence any stakeholder questioning BTA's performance is to bring them into the BTA Social Circle and let them feed from the trough too.

The PAC committee got to ask some questions but the allotted time and OBA PAC members didn't allow for much detail. No one questioned the huge BTA deficit, why not?     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on January 30, 2017, 02:15:47 PM
When Karla appeared before the PAC Committe she tried to limit the fact that BTA does pay for a number of the magazine articles covering Bermuda. BTA continues their looky looky campaign and the agencies that actually doing all the work are continuing to making sure the world knows what they have done for Bermuda and the BTA. Here are a few examples:

 https://www.turnerpr.com/case-studies/bermuda  (https://www.turnerpr.com/case-studies/bermuda)
Outside Magazine – the go-to guide for outdoor adventurers – released its annual Best of Travel issue, with Bermuda named “Best Island.” Men’s Journal took a running jump off a Bermuda cliff and included Royal Admiralty Park in its roundup of the 20 Most Adventurous Beaches in the World. The Wall Street Journal touted the island as “the new destination for adrenaline junkies.” In addition to national outlets, more niche publications play an ongoing key role – as shown by Triathlete Magazine casting Bermuda in a starring role for its annual Swimsuit Issue.

http://leaddogclientpartnerships.tumblr.com/post/150125132150/surprised-unsuspecting-uber-riders-with-a-trip-to#  (http://leaddogclientpartnerships.tumblr.com/post/150125132150/surprised-unsuspecting-uber-riders-with-a-trip-to#)
LeadDog conceived, developed and produced Bermuda Tourism Authority’s Summer Fridays campaign, an initiative geared towards reaching millennials in NYC and beyond.
In addition to creating a strong influencer strategy and activating at partner events like La Nuit en Rose, LeadDog negotiated and managed partnerships with trending brands such as Uber, Equinox, Daybreaker and Refinery 29 to drive buzz and awareness around Bermuda as a luxury travel destination. LeadDog’s partnership with Uber brought unsuspected Uber riders to Bermuda, just for using riding with Uber that day!

 http://www.mmgyglobal.com/work/bermuda-tourism-authority/  (http://www.mmgyglobal.com/work/bermuda-tourism-authority/)
Bermuda’s new brand was introduced in television spots during the Oscars® as well as through print advertisements on various publications, including USA TODAY, Afar, Travel & Leisure and The New York Times.

Next time BTA appears before PAC maybe Karla or Kevin can explain why BTA staff is getting credit for doing the work that is actually being done by outside agencies? It doesn't take much too see that a number of BTA projects are nothing more than "make work" projects to keep some staff busy but have no visitor ROI.

If the BTA is going to use outside agencies to do the work that is producing the results BTA is taking credit for the BTA Board should take this into acount when they calculate the 2016 bonuses.   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 01, 2017, 12:48:10 PM
 http://www.royalgazette.com/news/article/20170201/tourism-chief-brands-2017-critical-year   (http://www.royalgazette.com/news/article/20170201/tourism-chief-brands-2017-critical-year)

Kevin continues the BTA spin that BTA budget is only the amount of the grant from the Government. After the BTA visitor tax the BTA had approximately $29M to work with in 2016 not the $22.45M Kevin wants the public to believe. It appears Kevin will continue building the BTA empire. 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 01, 2017, 01:03:20 PM
http://bernews.com/2017/02/bta-marketing-agreement-focuses-italian-tourist/   (http://bernews.com/2017/02/bta-marketing-agreement-focuses-italian-tourist/) How much did BTA spend in Italy before they realized the negative ROI? Even the Destination Sri rep knew it was a lost cause.

BTA should be looking at how they are focusing their marketing in Canada too. There is no need for a BTA Canadian Director and a BTA office that no one can find. BTA and BDoT before them wasted millions in Canada on dog & pony shows and parties that never had a positive ROI. Any sales and marketing in Canada could easily be done from NYC or even Bermuda.   

BTA should have a look at their UK marketing too!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 01, 2017, 01:18:31 PM
http://bernews.com/2016/12/tourism-authority-rfp-for-social-media-agency/  (http://bernews.com/2016/12/tourism-authority-rfp-for-social-media-agency/)

This might help explain BTA's constant plea for more funding, they keep hiring more outside agencies to do the job that BTA staff should be doing. Next they will be advertising for a warm body to join BTA and liaison with the social media agency.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 01, 2017, 02:04:27 PM
Kevin Dallas did a Bernews video interview with Jeremy Deacon this morning at the BTA office. Let me start by saying that Kevin should never have done the interview looking as shabby as he did. He was wearing deck shoes, no socks and the bottom half of his pants legs were wet. Evidently he had been out for a ride on the Kinezumi Water Sports machine and didn't come prepared with the right clothes for either the water or the interview. Bad impression!

These are some of Kevin's comments I found interesting. Appears that Kevin wasn't keen on Hanbury's exit interviews with RG and Bernews. Kevin "thinks" he is up for the job and will carry on building the BTA empire building.

Kevin believes BTA needs to better focus their market but he didn't give any examples. Does not believe vacation rentals can self regulate, are operating against existing laws and need to be taxed.

Booking for AC35 is strong but not overbooked and BTA did not expect that Bermuda would be overbooked. Seeing that some regular visitors will skip 2017 and return in 2018. Bermuda will see a different type of visitor in 2017 and they will continue the growth. Bermuda has enough infrastructure to handle AC35. Concerned about Bermuda being prepared to provide the level of service that all visitors will expect.

Most Bermuda hotels ARE NOT profitable. So most Bermuda hotels are not profitable but for 8 months in 2017 they have joined the BTA 50% Off Pink Sale. No wonder Bermuda tourism is a wreck!  


Title: Re: Bermuda Tourism Authority
Post by: Ace on February 01, 2017, 05:17:04 PM
Hotel tax rates are as follows:

7.5% Occupancy tax (Paid to Accountant General)
4.25% BTA Tax (Paid to the BTA)

Total 11.75%

The occupancy taxes would be turned over to the BTA as part of the Tourism budget.

So, in a way the BTA is right.

I agree with tax but very light regulation on Vacation Rentals.  The regulation should be about making sure the places are habitable, insured, and up to par in respect of electrical and fire codes.  It should also be used to ensure those who are in the business pay their share of any new tax on the business through registration of all units and the ability to audit.

The deal the govt. struck with AirBnB will see tax paid , deducted and remitted to government at source, which is great.  That makes life easy.  But, if you are good and get repeat visitors, you only use AirBnB once for that business.  Repeats save on commission to AirBnB.  Once you have contact established there is no need to go through them, unless you are seeking the legal protection that booking through AirBnB provides, which isn't a lot but seen by many to be valuable.  So policing any new tax will be challenging without some form of regulation even with deals with all the vacation rental sites. 




Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 02, 2017, 02:57:01 PM
Hotel tax rates are as follows:

7.5% Occupancy tax (Paid to Accountant General)
4.25% BTA Tax (Paid to the BTA)

Total 11.75%

The occupancy taxes would be turned over to the BTA as part of the Tourism budget.

So, in a way the BTA is right.

I agree with tax but very light regulation on Vacation Rentals.  The regulation should be about making sure the places are habitable, insured, and up to par in respect of electrical and fire codes.  It should also be used to ensure those who are in the business pay their share of any new tax on the business through registration of all units and the ability to audit.

The deal the govt. struck with AirBnB will see tax paid , deducted and remitted to government at source, which is great.  That makes life easy.  But, if you are good and get repeat visitors, you only use AirBnB once for that business.  Repeats save on commission to AirBnB.  Once you have contact established there is no need to go through them, unless you are seeking the legal protection that booking through AirBnB provides, which isn't a lot but seen by many to be valuable.  So policing any new tax will be challenging without some form of regulation even with deals with all the vacation rental sites.


For the rental visitor the 4.25% tax is only a price increase to give BTA a bigger piece of the pie and nothing else. The renter gets nothing that will make his/her visit more enjoyable. What will the owner get out of the visitor's 4.25% going to the BTA?? Maybe the owner will get an invite to one of the BTA parties.


Title: Re: Bermuda Tourism Authority
Post by: Ace on February 02, 2017, 03:06:30 PM
They haven't said what the rates for Vacation Rentals will be, I suspect 2.5-3%.

The Vacation rental units are in the hospitality industry.  If the BTA spend money on ads...whatever...the owners will get a benefit.  They (correction WE)should contribute.  Full stop.

I have two units at home.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 02, 2017, 03:55:19 PM
They haven't said what the rates for Vacation Rentals will be, I suspect 2.5-3%.

The Vacation rental units are in the hospitality industry.  If the BTA spend money on ads...whatever...the owners will get a benefit.  They (correction WE)should contribute.  Full stop.

I have two units at home.

But the big losers are the renters, BTA tax, AirBnB fees and additional Government fees that all end up increasing the total cost probably by 25% or more. The bottom line the renter is making the contribution. Big IF.....BTA will spend time and money on advertising anything that will direct renter away from guest house and hotels. Guest house and hotels are bitching about rentals now and BTA won't be giving rentals much help. The thought of leveling the field is more likely to backfire when renters discover Bermuda taxes them for the privilege of their spending money in Bermuda. This is getting back to the "owners" attitude that what they were providing a guest was good enough, this ruined tourism.


Title: Re: Bermuda Tourism Authority
Post by: Ace on February 02, 2017, 04:33:20 PM
Where do you get 25% from?

Renters rent now and happily pay a fee to book online.  (The owners pay a 3% commission on top of that fee for the booking).  If a 3% tax is now charged the owners have a choice....the same choice that had to be made by hotels and guesthouses when the 4.25% tax was introduced.  Do we simply charge the visitor the extra 3% or do we lower our rate by 3% and effectively eat the tax.  Or a combination...ie raise the rent 1% and eat 2%.

The market will determine which choice is best.

There is no sudden 25% increase. 



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 02, 2017, 06:39:35 PM
Where do you get 25% from?

Renters rent now and happily pay a fee to book online.  (The owners pay a 3% commission on top of that fee for the booking).  If a 3% tax is now charged the owners have a choice....the same choice that had to be made by hotels and guesthouses when the 4.25% tax was introduced.  Do we simply charge the visitor the extra 3% or do we lower our rate by 3% and effectively eat the tax.  Or a combination...ie raise the rent 1% and eat 2%.

The market will determine which choice is best.

There is no sudden 25% increase. 


AIrBnB "guest fee" is averaging 15%, "host fee" is minimum of 3%, BTA fee is 4% and Government will have to add a % to cover their regulation cost and 25% is a good estimate of what the guest will end up paying for the privilege of choosing Bermuda for a holiday rental.


Title: Re: Bermuda Tourism Authority
Post by: Ace on February 02, 2017, 07:36:42 PM
15% is the top guest rate fee and is being paid now.  It ranges from 5-15%.  This is nothing new to the Vacation Renters.  It is also generally only paid on visit #1 though.  Repeat visitors are motivated to keep coming back to the same place and to completely cut out AirBnb/FlipKey/Bermudarentals etc.  If they come to us a second time that 15% *average* drops to zero.  They are very loyal as a result generally.

The owners pay the 3%, passed on to the renters at their discretion, but worked into the overall rate the owners charge.  Again, nothing new to the renters.  They do not even see it.

The BTA fee is 4% for Vacation Rentals?  News to me.  I thought they would start it at 2.5-3%.  Where did you get that number?

If government adds a tax on top, again news to me if they have said that, that would be an occupancy tax effectively and the owners should be then eligible for a pro rated exemption currently available for guesthouses and hotels, on the rental units upgrades and renovations, in my opinion at this stage of course.

The AirBnB renter will only be paying whatever new tax is imposed over and above what they are paying now.  If govt and the BTA try and make a meal of it they will totally fuck up a good thing.  I don't think that will happen.  The business is booming, I can assure you.  Our occupancy is way up over the past few year.  What I don't want to see going forward are stories of mattresses being thrown in corners of moldy basements and renters feeling they were lured into a horrible experience, or someone getting electrocuted in a shower because of faulty wiring.  Americans will sue anyone and everyone, including the BTA/Govt.  They won't win the huge damages they pay out in the US, but they can make life miserable for a very long time.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 06, 2017, 04:16:41 PM
BTA continues to maintain 2 Facebook pages/sites, Tourism and Authority. Maintaining these pages/sites requires a BTA staff member(s) to monitor and post. Most of what is posted on the Authority page should be posted on the Tourism page too if the BTA insists on maintaining the 2 pages.

From the BTA CEO down they squawk about how they monitor social media and track the ROI, if they do monitor the ROI they would dump the Authority page. Excuse me for repeating, the Tourism page has over 150,000 'Likes' and the Tourism page has around 500 'Likes'.

BTA also continues to use Vimeo for their (almost 100) looky looky videos. These Vimeo videos might be seen by visitors if they are watching Bermuda TV in their room and a dozen or so who watch Vimeo. BTA has spent hundreds of thousands ($$$,$$$) on videos of self-promotion to try and justify their existence and more failure to monitor the ROI. Videos should have been on YouTube where hundreds of thousands of people could view them! :facepalm:       


Title: Re: Bermuda Tourism Authority
Post by: Ace on February 07, 2017, 08:39:38 AM
The BTA are acting like the old Tourism Ministry these days.

I called to ask about the new tax on vacation rentals and was put on hold while the receptionist tried to find someone who could answer a very simple question.

When she returned to the call I got the "Can I take your number and someone will get back to you?" schlep.

Still waiting for the call.  I never expected to hear back though to be honest.  Just like when you leave a message at any ministry.  Forget it.

As to the use of Vimeo....I cannot explain that.  Perhaps someone has a nice cozy arrangement with Vimeo.  I do recall the deal the BTA did with Uber.  Let's see:

https://www.youtube.com/watch?v=0maEbpfqARM

1,075 views.  Oh dear.

No sign of that video on Vimeo.

It's a good video.  Why so few views?



Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 07, 2017, 10:57:54 AM
Ace, I feel the BTA never shook off the old BDoT ways. Big difference I see is BTA creatied the tourism stakeholder social circle to temper the criticism of their work.

I saw or heard that BTA wanted same % from VR but I assume that % would have to approved by Parliament. Kevin said BTA is going after Government from other sources of funding too.

YouTube has 1B viewers and Vimeo has 170M which makes it a no brainer.

BTA can't get their new website sorted out so it makes it easy to navigate and get directly to the areas that potential visitors need to see quickly. There are still guest houses that don't have any pictures on BTA website. Finding beach section is almost impossible but BTA claims "beaches" are a priority. Go figure!


Title: Re: Bermuda Tourism Authority
Post by: Ace on February 09, 2017, 08:14:59 AM
I agree.  The BTA has tried too hard to make their employees *happy* with event after event.  It seems now the employees expect those events and probably consider them work.  You can take them out of the Civil Service but you can't take the Civil Service out of them. 

As to the new website, there has been little to no information given or requested.  It is a scroll down first page site.  Don't like that, most people will miss what is below the splash page.

Noted re pics. 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 09, 2017, 03:38:52 PM
Ace, I like that "splash page" reference it is very appropriate as the first page does nothing more than splash a bunch of topics hoping one will wet a viewer's interest. Must be the new shotgun approach! Bermuda Tourism has never had a really good website that could hold the viewer's attention long enough to give them (viewer) the desire to book a trip to Bermuda.

Ewrat, Billy and Ann (BDoT) made half-assed attempt back in 2009/2010 wasting $1.2M on iCrossing's attempt at a new website which was nothing more than massaging the existing site. Over the years other changes were made to the website but it was never user friendly or easy to navigate.

In late 2015 Emperor Billy announced that BTA had spent millions on a much needed new website that would be announced in early 2016. The new website didn't get announced until 3rd. Quarter 2016. At recent PAC meeting Karla and Duncan tried to explain the $1.4M in BTA 2015 financial statement under "Website". They finally explained that $500,000 was for researching the new website but did not include the cost of the new website.

The website should be the best and most important core marketing tool BTA has but the new website, as it is now, is the worst marketing tool BTA has. If the new website cost multiple millions to research and create the ROI will never be in the positive column.

All the looky looky from BTA and no one at BTA even references the website, they must know it isn't a functioning tool. Stakeholders should be demanding that BTA get a website that functions as the best and most important tool for all Bermuda tourism.      


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 10, 2017, 01:39:54 AM
Was that Bill Hanbury or his "doppelganger" dining in London with Vicky Isley and Kevin Dallas?? Were their respective companions there too? Too bad BTA execs don't have to show the public their travel expenses for a week in London, like Premier and Ministers.  >o->

Oops...the doppelgänger for Alastair Jack and Mrs. Jack were dining there too.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 15, 2017, 03:06:13 PM
http://www.royalgazette.com/business/article/20170215/btas-big-return-on-13m-marketing-spend   (http://www.royalgazette.com/business/article/20170215/btas-big-return-on-13m-marketing-spend)

Obviously Kevin is going to continue in lock step with Emperor Billy's looky looky which will please Dodwell and the BTA Board, makes it easier justify the 2016 bonuses. Maybe Kevin's wine & dine in London last week with Billy, Alastair and others was part of their bonus to help keep their tax down.

There is nothing to confirm these 24,500 people came to Bermuda as a result of the ad campaign. Visitor spending is calculated by using info from a couple of percent of the visitors who returned the info to BTA. Longwoods could only make assumptions and estimates based on what BTA provided them.

The Pink Sale was allegedly responsible for some/lot of the increase, how much did Bermuda hotels lose by cutting their rates by 50% so BTA can say looky looky at what we did?? Why didn't BTA post December 2016 numbers? A first year university stats class would blow this ROI claim out of the water.

Typical consultants, Longwoods told BTA what they (Longwoods) knew BTA wanted to hear. What did it cost BTA to hear what they wanted?


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 15, 2017, 06:00:56 PM
http://www.gotobermuda.com/sites/default/master/files/roi_report_longwood_-_correct.pdf  (http://www.gotobermuda.com/sites/default/master/files/roi_report_longwood_-_correct.pdf)

Kevin says in RG we misunderstand the methodology of the measures.  :lmao: Either he doesn't know this report has been online for a few weeks or he is doing the same old BTA spin dance.

Longwoods clearly state they they used figures provided by the BTA. :moon:

IMHO, Kevin is way out of his comfort zone! I thought he would be smart enough to tell RG readers where to find this misunderstood research.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 15, 2017, 07:09:53 PM
 http://www.gotobermuda.com/sites/default/master/files/q4_2016-tourism-measures-public.pdf (http://www.gotobermuda.com/sites/default/master/files/q4_2016-tourism-measures-public.pdf)

 http://www.gotobermuda.com/sites/default/master/files/2016_visitor_arrivals_report.pdf    (http://www.gotobermuda.com/sites/default/master/files/2016_visitor_arrivals_report.pdf)

BTA keeps changing their report methodology for better looky looky and seeing that BTA released December, Q4 and 2016 Yearly report all on the same day I can't be bothered trying to compare numbers as BTA makes them look the way they want anyway.

Some obvious ones are Canada and UK where BTA has wasted hundreds of thousands just in 2016 in these markets that cannot be justified at this time.

The Longwoods Report had Toronto at the lowest too but BTA can't get the message. If this ad campaign in NY, DC, Chicago, Toronto, Philly & Boston that BTA claims was so successful why did Boston show a much lower increase than NY, Hartford and DC in air leisure visitors? The Chicago numbers only increased by 270, that would not be a positive ROI for the ad campaign for sure. Ontario numbers went down by 244, again no positive ROI.

 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 16, 2017, 12:35:55 PM
 http://bernews.com/2017/02/bta-leisure-air-arrivals-surged-17-last-year/  (http://bernews.com/2017/02/bta-leisure-air-arrivals-surged-17-last-year/)

 http://www.royalgazette.com/tourism/article/20170216/young-travellers-boost-tourism-figures (http://www.royalgazette.com/tourism/article/20170216/young-travellers-boost-tourism-figures)

More looky looky from Kevin, Vicky and Pat using numbers and comparison years 2015 to 2007, whatever looks the best. Very few challenge the BTA spin because obviously they don't care and many can't think beyond GlobalHue days.

Kevin says hotels are not a point where they are "sustainable and profitable" but BTA has hotels doing an 8 month 50% off Pink Sale in a year that was supposed to see no "shoulder season". Why would any one want to build a hotel in Bermuda?

Vicky brags about Longwoods survey and the increase in visitor spending but she left out that Longwoods based their figures on data supplied by BTA. BTA visitor spending data comes from unknown number of visitors who reply to BTA after they get home. BTA's consultants take a couple of percent of these returns and make a guesstimate of their spending.

Pat talks about all these young people coming to Bermuda in sports groups so BTA can do more looky looky they are attracting younger people. BTA and stakeholders are bringing in these sports groups and like the free trips that BTA arranges for hundreds of media types, fashionistas, travel groups, Uber groups, and others, they are young and did not choose Bermuda, Bermuda (BTA) chose them. Kevin is off to a good start to maintaining the BTA spin and party atmosphere.

Again, BTA will destroy Bermuda tourism.             


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 17, 2017, 10:39:40 AM
 http://bernews.com/2017/02/fahy-re-awakening-of-this-important-industry/ (http://bernews.com/2017/02/fahy-re-awakening-of-this-important-industry/)

Fahy reawakens every so often to give one of his BTA prepared looky looky interviews. As usual not much detail, just throw out a few names like Ritz-Carlton and St. Regis but nothing to indicate which decade one of these hotels may appear on the Bermuda horizon.

http://bernews.com/2017/02/shadow-minister-comments-on-tourism-figures/  (http://bernews.com/2017/02/shadow-minister-comments-on-tourism-figures/) 

This bit from Jamahl would fit better under Demise but might as well keep all the BS here. Can't be bothered trying to figure out what Jamahl is trying to say but it kind of fits with what Fahy is saying.....all BS. :lmao: Like Fahy and the BTA, Jamahl wants to spend more BTA funding in Toronto and Montreal thinking it will increase the number of Canadians coming to Bermuda which is like the old adage "trying to sell ice to the eskimos".

Oh well it will be fun if the PLP win the next election they will destroy tourism before the BTA does.  >o->       


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 18, 2017, 02:08:06 PM
http://www.royalgazette.com/news/article/20161209/bta-appoint-director-of-sales-and-business-development (http://www.royalgazette.com/news/article/20161209/bta-appoint-director-of-sales-and-business-development)
https://searchwide.com/wp-content/uploads/2016/08/SearchWide-Bermuda-Tourism-Authority-Position-Overview-1.pdf  (https://searchwide.com/wp-content/uploads/2016/08/SearchWide-Bermuda-Tourism-Authority-Position-Overview-1.pdf)

The search for the BTA Director of Sales & Business Development, aka: Events Director or another helper for Ms. Isley, closed back in September. No doubt BTA wanted to wait until Kevin Dallas was announced as new CEO before they announced this new Director position and not "vacant" as reported by RG.

It must be a coincidence that Kevin was working for South Africa Tourism too. However, is it a coincidence that Ms. Saeger and Ms. Isley have a mutual connection to Londolozi a South African safari lodge Ms. Isley and campanion visited in April? >o->

Was Ms. Saeger in Bermuda last month for the inaugural Bermuda Event Advisory Board dinner(s)? What was her previous Bermuda knowledge?  w-)

It would take a lot more than the posted BTA Director $125,000 salary to give up a position after 10 years. Multiple bonuses and a guaranteed term would be required too. Even if Kevin brings in BTA compensation transparency it won't matter, they have their guarantees in place.

Wonder if the BTA empire social structure is complete or is it still a work in progress?      

Just curious, why did Karen Darrell leave this position with BTA? Why didn't BTA say Ms. Saeger replaced Ms. Darrell? Why didn't BTA find another Bermudian for this position?


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 18, 2017, 03:31:43 PM
I am really surprised so few have challenged BTA's claim based on the Longwoods report that the $1.3M ad campaign brought in 24,500 more air leisure visitors. In 2015 BTA spent $16.3M on sales & marketing and the ROI was negative. Making a safe assumption that BTA spent at least $16.3M in 2016 how many air leisure DIDN'T the remaing $13.6M bring in?? It is ludicrous what Bermuda taxpayers accept from the BTA!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 19, 2017, 01:44:54 PM
https://www.fara.gov/docs/430-Supplemental-Statement-20150821-25.pdf  (https://www.fara.gov/docs/430-Supplemental-Statement-20150821-25.pdf)
https://www.fara.gov/docs/430-Supplemental-Statement-20160219-26.pdf   (https://www.fara.gov/docs/430-Supplemental-Statement-20160219-26.pdf)

 https://www.fara.gov/docs/430-Supplemental-Statement-20160822-27.pdf  (https://www.fara.gov/docs/430-Supplemental-Statement-20160822-27.pdf)

https://www.fara.gov/docs/430-Supplemental-Statement-20170202-28.pdf    (https://www.fara.gov/docs/430-Supplemental-Statement-20170202-28.pdf)

https://www.fara.gov/docs/430-Supplemental-Statement-20130725-21.pdf    (https://www.fara.gov/docs/430-Supplemental-Statement-20130725-21.pdf)

These FARA documents from BTA NYC reporting Expenditures in US in 2015 & 2016 and BDoT NYC reported Expenditures in US Jan.- Jun. 2013. Evidently BTA changed the method for reporting and doing an direct comparison of the BDoT cost of the NYC office can't be made.

The BTA reporting method added the "office/real estate" cost which averaged $36,200 per month just for the space. However, the BTA NYC "travel & entertainment/travel & subsistence" increased from $25,626 in 2013 to $142,081 in 2015 and $250,127 in 2016. That is a lot of frequent flyer points! Wonder how BTA NYC travel costs compare with the Premier & Ministers?  >o->

The Government should be demanding the BTA provide full ROI on the NYC office.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 20, 2017, 08:16:30 PM
http://bernews.com/2017/02/bta-introduce-new-marketing-plan-for-rail-trail/ (http://bernews.com/2017/02/bta-introduce-new-marketing-plan-for-rail-trail/)

Why isn't Pat a civil servant working for the Government since her projects would be better served by the government. If BTA feels this type of project falls under their mandate they should have made sure the Trail was fixed up and cleaned up, FIRST. Recent online visitor "Railway Trail" reviews include words like; choppy, garbage, overgrown and obstacles.

Why aren't the tour operators that will benefit from this project working as partners? Ooops I forgot, they are "experience partners" and feed at the BTA trough.

There are areas all over the Island that need litter/garbage and vegetation cleaned up before being showcased to the world during AC35. Chances of an island wide cleanup before AC35 are slim and none.

RAIL TRAIL :thumbsdown: ------ RAILWAY TRAIL  :thumbsup:   


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 22, 2017, 04:32:42 PM
In the past 10 days BTA has posted 8 times on the Bermuda Tourism Authority Facebook about the "Rail Trail" and the maximum number of LIKES has been 9 and the maximum COMMENTS has been 1 on each of the 8 pictures.

Earlier today Bermuda Tourism Facebook posted a picture of loquats and already there have been 177 LIKES, 12 COMMENTS and 10 SHARE. A guesstimate would be the loquat picture may have cost BTA $100 and has reached well over a hundred thousand viewers in roughly 4 hours.

The Rail Trail with all the BTA costs and the Government costs will probably approach $100,000 and there has been no mention of the new Rail Trail on the same BT Facebook page as the loquat picture.

The BTA uses the BTA Facebook page to feed their self-promotion with more looky looky at what we are doing. All these so-called social media experts in BTA from the CEO on down and not one of them has the intelligence it takes to understand they have taken the self-promotion looky looky so far beyond their mandate that BTA will never show a positive ROI for this expense.  :facepalm:     


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on February 23, 2017, 01:16:30 PM
http://www.royalgazette.com/tourism/article/20170222/simmons-islands-air-tourism-still-flagging  (http://www.royalgazette.com/tourism/article/20170222/simmons-islands-air-tourism-still-flagging)

In NYC it was announced back in early December 2016 that Bermuda and Miss Vicky were getting awards on Feb. 21st. and BTA waited too long to make the announcement and it gave Jamahl an opportunity to come out with his last minute diatribe.

It is so easy to challenge BTA's looky looky but it is obvious Jamahl does not take time too do it. Jamahl's BS only helps the BTA to look better than they are. The BTA should be thanking Jamahl for his help because if the Opposition ever gets a Shadow Tourism Minister that wants the BTA too be transparent and held accountable, the BTA would have to hold a weekly news conference to justify themselves.

John Barritt said the transparency and accountability of the BTA and the ACBDA needed watching and the Opposition should have been doing exactly that, but they failed as usual to capitalize on the opportunity.         


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 01, 2017, 12:34:14 AM
 http://bernews.com/2017/02/bermuda-wins-four-travel-industry-awards/  (http://bernews.com/2017/02/bermuda-wins-four-travel-industry-awards/)

BTA continues their looky looky when it comes to their self-promotion at the HSMAI Awards. The Gold and Silver awards for "Out Here" was the work of MMGY Global and the Platinum award for "Finding an Island's Adventurous Side" was work by Turner PR.

To be fair since BTA did hire MMGY and Turner to come up with the ideas and get them into the market it would be a team effort. But as usual BTA wants to claim they were the lead in earning the awards when they were at best part part of the team. On social media both MMGY and Turner have been more clear/fair about their partnership with BTA.

MMGY nominated Vicky Isley for the "Top 25" award but no BTA acknowledgement and no photos of BTA and MMGY with awards. BTA did have photo with Turner and the "Best of Show" award. Turner exec had to remind BTA exec on social media that award was for the BTA & Turner team, not just the BTA.

The awards night would have cost BTA (20 people) approximately $25,000, how do they justify the ROI for the night?          




Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 02, 2017, 01:32:09 PM
It is past the ridiculous point with BTA and "The Rail Trail" with BTA giving away pink, turquoise and black rubber wrist bands with "RailTrail" on them. On Sunday BTA will host/sponsor "Rediscover the Rail Trail" event from the Arboretum to the Shelley Bay Field.

Like almost every project by Pat Philip-Farin this is directed at locals and has zero chance of bringing in one visitor just for the event. Just another BTA looky looky directed at locals!

Raising the awareness of the "Rail Trail" is good but if BTA doesn't get the message out to visitors/potential visitors then they have wasted thousands of dollars and hundreds of staff hours. BTA continues to us the BTA Facebook site that now has some staff members showing they "like" the wrist bands. :lmao: The BTA website has info on the "Rail Trail" if you search enough you may find it. Where is the message?

This is the same as Pat's "Bermuda's Best Fish Sandwich" project great to raise the awareness but thousands of dollars and hundreds of staff hours could have given every visitor a chit for a free fish sandwich and turned a negative ROI into a positive ROI.

BTA continues to get away with not having to provide the public with any detailed ROI info on any of their schemes. From Kevin's comments he doesn't think the public is entitled to the information either.       


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 02, 2017, 07:50:37 PM
http://www.royalgazette.com/news/article/20170302/companies-seek-standards-certification  (http://www.royalgazette.com/news/article/20170302/companies-seek-standards-certification)

This has to be the dumbest thing ever done by the BTA or the BDoT and not stopped by someone in Government with enough common sense to see what a waste of time and money it is and the damage it can do.
According to the Bermuda Tourism Authority, the certification scheme is intended to help ensure a consistently high standard of service, with certified businesses gaining benefits including staff training and leverage for marketing and promotion.
So industry business owners and managers if you want to feed at the BTA trough you will require National Service Standards Qualification. BTA and mystery shoppers are going to decide who gets certified. :omg:  :lmao:

Of course there will have to be a BTA re-certification every so often.

What does BTA plan to do when the reviews on TripAdvisor, Expedia and others do not agree with the BTA certification??

Looks like BTA finally found a job for Karla and of course we can expect the BHI to do the training. :facepalm: BTA is becoming mafia like, wanting control of anything and everything related to tourism.

I'll say it again, the BTA will destroy tourism in Bermuda.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 03, 2017, 09:27:00 PM
 https://mobile.twitter.com/ElizabethEThorp/status/836656809775595523/photo/1        (https://mobile.twitter.com/ElizabethEThorp/status/836656809775595523/photo/1)

Recently Kevin Dallas was attempting to convince RG readers by commenting that he was flying coach and staying in an Embassy Suites in an upcoming trip to Ft. Lauderdale. Ironically the day after Kevin was hosting a luncheon for Vicky Isley's DC media friends at Fiola Mare DC, one of DC's finest restaurants. Glenn Jones and Tiffani Cailor were tagging along too. Estimated cost for the luncheon is $5,000 - $6,000 and $2,000 more for travel expenses for the four. Wonder what Kevin's frugal ROI would be for the luncheon??  >o-> 


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 04, 2017, 01:05:18 PM
 https://www.instagram.com/pattisonoutdoor/  (https://www.instagram.com/pattisonoutdoor/)

BTA continues to follow the worn out marketing schemes started by BDoT in Toronto and wraps another street car. A friend brought it to my attention and thought it should have been better thought out as to how it fit on the street car so that "Bermudaful" is more noticeable. What is strange too is Vicky Isley and Glenn Jones a year ago were spreading the word amongst BTA staff not to use "Bermudaful", they didn't like it.

Why did BTA only publish a picture of the inside banner and not the wrapped street car?? Typical of BTA they publish just enough to show they are doing something but shy away from the big expense items that might raise questions. 

Total cost for ad wrap on TTC street car for 4 weeks will be $30,000 to $35,000 US and 100 of the ad banners inside the street cars will be $11,000 -$12,000 US. BDoT, Transport (WestJet subsidy) and BTA have spent millions in the past decade in Toronto on dog & pony shows and various marketing schemes. BTA has Canadian Sales Director with an office in Greater Toronto Area with salary, expenses and office expense eats up approximately $250,000 per year.

Number of Canadians travelling to the US is constantly increasing in spite of the crappy Canadian Dollar, both WestJet and Air Canada have increased their routes into the US. 70% of the Canadians flying to Bermuda are flying out of Toronto and 95% of those know about Bermuda and not from any ad.

Talk to travel agents in GTA and and 99% of them have had no direct contact with BTA. A lot of Canadians still rely on travel agents and like BDoT, BTA only entertains a few of the top agencies and and their usual media types too. Instead of getting out and selling Bermuda the BTA believes the party approach with upscale luncheons, dinners and dog & pony shows will do the job. There is little to no incentive or help for GTA travel agents to sell Bermuda.

BTA is clueless when it comes to understanding how to get the best return from Canada.             


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 05, 2017, 03:06:28 PM
 http://www.gotobermuda.com/sites/default/master/files/jan-2017-tourism-measures-public-mar02_0.pdf (http://www.gotobermuda.com/sites/default/master/files/jan-2017-tourism-measures-public-mar02_0.pdf)

January "Tourism Measures" look good until a closer look raises some questions. If you look at how BTA was "measuring" starting in 2015 up until now it is easy to see how BTA manipulates the numbers and comparison years to show the highest percentage of increase. BTA's favourite manipulation is with Total Air Arrivals vs. Vacation/Leisure Air Arrivals but when it comes to the net economic impact to Bermuda the Total Air Arrivals is the only true "measure".

In January BTA was claiming 17% surge in 2016 Leisure Air Arrivals and comparing them as highest since 2007. Nowhere does BTA measure the effect of hotels dropping room rates by 50% for the Pink Sale(s). Looking at Leisure and Business Air Arrival numbers the cheaper rooms helped a lot to increase the numbers.

If you compare 2007 Total Air Arrivals 305,572 vs. 2016 241,471 there was a decline in air arrivals of 64,101/25%. For January BTA uses 2015 and 2016 as comparisons. If BTA would use 2007 comparison again for January 2017 there is a much different result, Total Air Visitor Arrivals January 2007 -10,508 and 2017 - 8,893 there is still a decline of 1,613/18%.

Under Air Statistics the percentage of seats sold (passenger load) has remained at 60% YTY which is below the average break-even load of 70%-72%. How much is Transport and BTA subsidizing the airline?

Hotel occupancy (% rooms filled) for all of 2016 was 57% and January 2017 was 35% which explains why Bermuda hotels are not profitable. That 57% equals 1,680 the average number of rooms filled, sad.

The length of visitor stay continues to decline YTY in spite of BTA claims. If length of stay is declining the amount visitor spends has to decline too.


Title: Re: Bermuda Tourism Authority
Post by: Ace on March 06, 2017, 07:59:54 AM
How much are they spending on the Rail Trail? 

The Bermuda Golf Association had its funding taken away completely this year.  It gets nothing.  This is the governing body of the sport most likely to be played by tourists from Nov-May.

The Rail Trail is not going to attract visitors.  It might be used by some when here and is another arrow in the quiver but it is not meat and potatoes.  Golf has become the step child of Bermuda Tourism, I suspect because of all the shenanigans that went on before and during the Grand Slam.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 06, 2017, 12:42:58 PM
Ace......with the staff time, swag, signage, videos and four adventure event planners (free trip) the cost would be very high. BTA plans another Rail Trail event in November. The ROI would definitely be negative.

Few if any of the BTA execs have shown interest in golf and they probably don't want to put any staff time into events that they won't personally benefit from. Golf just hasn't made it into the BTA social circle yet. LOL

Unfortunately the same applies to diving, they don't offer dress up parties in NYC either.


Title: Re: Bermuda Tourism Authority
Post by: jnc on March 06, 2017, 07:02:35 PM
I'll say it again, the BTA will destroy tourism in Bermuda.

Good. It needs to be put out of everyone's misery.

Noel


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 08, 2017, 03:25:57 PM
http://bernews.com/2017/03/bta-signs-major-agreement-airbnb/  (http://bernews.com/2017/03/bta-signs-major-agreement-airbnb/)

The Government has just given the BTA control of Bermuda vacation rental. Next step will be for the BTA to propose a set of regulations to the Government for governing rentals. Notice the Government did not sign the MOU, it was BTA and AirBnB. “This partnership will also create a framework that opens a dialogue between the Government of Bermuda and Airbnb to discuss topical industry matters, including marketing and regulation." If this is creates a dialogue framework between the Government and AirBnB and BTA is not a Government agency or department how can this be a legal document??

BTA 2016 stats claim there are 495 short-term rental units on the Island and AirBnB claim 257 rentals are already listed with them, that leaves 238 rentals that don't need or use AirBnB.

Now you have BTA, AirBnB and the Government adding to the cost for stakeholders and visitors who rent. It won't take long before there is some major backlash to the BTA empire monopoly.         


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 08, 2017, 03:37:24 PM
 http://www.airbnbhell.com/airbnb-guest-stories/  (http://www.airbnbhell.com/airbnb-guest-stories/)

Be sure to read both the 'guest' and 'host' reviews. Did BTA get a fee from AirBnB for bringing them to the trough??


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 11, 2017, 01:03:01 PM
http://www.royalgazette.com/local-business/article/20170309/bta-encourages-online-vacation-rentals (http://www.royalgazette.com/local-business/article/20170309/bta-encourages-online-vacation-rentals)

It appears Kevin needed to go public and spin the AirBnB :horseshit: after it was dumped on the rental owners. When Kevin replies to questions in the 'comments' section he usually makes a stab at adding more spin and does not directly answer the question. It is obvious Kevin does not know the vacation rental market on the island and there was probably very little research done by BTA staff prior to Kevin taking over as CEO.

Kevin confirms AirBnB is a middleman and they are not cost-cutting, but he ignores what financial compensation BTA and the Government will get that will increase the cost? AirBnB isn't going to bring in their troops and jump through hoops with BTA just hoping to increase their share of the Bermuda market, they have been promised more. How much has BTA already paid or promised AirBnB for control of the Bermuda vacation rental market?

Why hasn't the Government or BTA published the contents of this MOU??

If this scheme doesn't remind Bermuda taxpayers of the Ewrat tourism days then they have a very short memory!         


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 12, 2017, 10:43:10 AM
[url]http://bernews.com/2017/03/minister-no-intention-of-bringing-heavy-taxation/       

It seems most things Fahy gets involved with end up showing that he has not done a thorough job of researching the pros & cons of the subject. Same with BTA, they only see this subject as a means of showing the taxpayer they are looking for self-funding.

So the rental visitor will end up paying the tourism fee and and an additional fee that AirBnB will have to add to cover the cost off tracking the fee and and onward transmission to BTA.  “Will there be some form of tourism fee eventually, to further enhance BTA marketing efforts? I think so and it is envisaged this would be collected by the home stay/vacation rental facilitator directly from the visitor – and not the home owner – for onward transmission to the BTA.

Again, BTA will destroy Bermuda tourism!!!!!!


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 12, 2017, 01:15:38 PM
https://mobile.twitter.com/Bermuda/status/835913447632052224/video/1  (https://mobile.twitter.com/Bermuda/status/835913447632052224/video/1)

Click to see and hear TV ad BTA ran Oscar night. Ultra fast 15 seconds to waste $$$$$ hoping someone may pay attention long enough to see gotobermuda.com. Of those viewers who did see it was Bermuda I'll bet $100 not one of them saw the light and booked a trip to Bermuda within 72 hours of seeing the ad.

How could anyone think this crap would have a positive ROI?? :facepalm: The BTA staff member(s) that signed off on this TV ad should forfeit their bonus for 2017.  

It has become apparent that "OUT HERE" is more applicable to BTA spending!


Title: Re: Bermuda Tourism Authority
Post by: Ace on March 13, 2017, 03:26:03 PM
Not good.  Could have been filmed anywhere.


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 13, 2017, 05:56:05 PM
(404 Error: Page Not Found)
Out here, things tend to
disappear fast


This statement is what you will find when you go to BTA link for 2016 Visitor Arrivals report. The report has disappeared for more than a week and no doubt was removed to make corrections. Hope someone made copy of the report to compare. BTA has tendency to make things disappear!

 http://www.gotobermuda.com/sites/default/master/files/2016_visitor_arrivals_report.pdf        (http://www.gotobermuda.com/sites/default/master/files/2016_visitor_arrivals_report.pdf)


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 16, 2017, 10:48:46 AM
(404 Error: Page Not Found)
Out here, things tend to
disappear fast


This statement is what you will find when you go to BTA link for 2016 Visitor Arrivals report. The report has disappeared for more than a week and no doubt was removed to make corrections. Hope someone made copy of the report to compare. BTA has tendency to make things disappear!

 http://www.gotobermuda.com/sites/default/master/files/2016_visitor_arrivals_report.pdf        (http://www.gotobermuda.com/sites/default/master/files/2016_visitor_arrivals_report.pdf)

These stats must be getting complete overhaul, they are not back online yet. BTA has blocked the link from working must have been a little embarrassing to explain "Out here, things tend to disappear fast." Raises question, "Out here, how accurate are BTA reports?"


Title: Re: Bermuda Tourism Authority
Post by: AMCAN on March 16, 2017, 01:15:45 PM
http://www.bikabout.com/bermuda/  (http://www.bikabout.com/bermuda/)

Another BTA partnership that raises questions about the ROI not just for BTA but for stakeholders who are part of this? What did it cost BTA and stakeholders to partner with Bikabout? Nice photos but typical BTA they didn't make sure that links listed actually work, like all three bike rentals. Wonder how AirBnB competition like BTA giving AirBnB top billing on Bikabout?

There is obviously more to this than the nice photos, it will be interesting to read reviews in the future.