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Author Topic: Bermuda Tourism Authority  (Read 50248 times)
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Blankman
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« Reply #300 on: January 08, 2017, 04:13:27 PM »

.....is it better for a hotel to charge high rates with low occupancy or low rates with high occupancy?

Good question.  After all, hotel rooms are not like most merchandise that a store carries for sale.  If the store doesn't sell a particular item today they can always sell it tomorrow or the next day.  However, if a hotel doesn't rent a room for the night of January 8th, 2-17 then they'll never be able to rent that room for the night of January 8th.  (That's one of the reasons there are any number of last minute sales on hotel rooms on line.)

So the question is at what point lower rates with higher occupancy crosses with higher rates and lower occupancy.  BTW, it's not quite that simple because hotel guests do use the hotel restaurants and bars so that generates income in addition to the room rate.
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navin r. johnson
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« Reply #301 on: January 08, 2017, 04:42:26 PM »

 That is my point as the revenue generated by the room rate does not reflect everything else a guest would spend in Bermuda......
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« Reply #302 on: January 09, 2017, 03:56:38 PM »

http://www.royalgazette.com/opinion/article/20170109/buzz-around-bermuda-is-back       

Hoping that Kevin Dallas can soon speak for himself and not rely on others like David Dodwell. Kevin was probably surprised on his first day by Dowell's statement in the RG, he might as well get used to it. Dodwell continues to BS the Bermuda taxpayer with his BTA funding being done by visitors not taxpayer's.

If BTA had a $2.8M deficit in 2015 there is a good possibility the 2016 deficit will be even higher. BTA staff enjoyed a number of parties at taxpayer's expense, if that happened during Ewrat's reign the Bermuda media would have been all over it but BTA gifting staff with party perks kept it out of the media. Waiting for BTA to start asking for funding to cover their upcoming AC parties. 
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« Reply #303 on: January 09, 2017, 07:15:01 PM »

Gotta admit the claim that essentially the BTA is funded by visitor's taxes is pretty ripe....   Nu-Uh

If the intent is that the BTA will be self-funded and survive on the 3% (?) tax that is charged to the hotel rooms then they are a long way from attaining that. It looks to me like they may be moving the yard sticks somewhat. They get $million from government separate to the tourist fee tacked onto their bill. They also have deals with dozens of "partners" who they lend money to or are working with.

Here's an idea..... if the BTA's ROI compared to the BDOT is so good how about just doing a full-boat comparison? Release all the data from the BDOT's last three years and all from the BTA's first three years.  Idea Cool

That'll put everything in perspective.... and seeing as the BTA isn't political anymore no-one can claim it's the OBA just doing doing it to piss off the PLP.... yeah right....  Rasta

 
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« Reply #304 on: January 23, 2017, 03:01:07 PM »

Social media has made it even more important for persons in many positions to understand that expressing their personal opinion on social media must be tempered to fit their position. For example, when you are the CEO of an organization like the BTA you (CEO) must understand how your personal opinion can affect your relationship with those on your team and how it can affect the relationship your team has with all those they come into contact with in their position. It is not a matter of 'free speech' it is a matter of 'common sense'.

Kevin Dallas almost daily expresses on social media his disdain for Donald Trump. Obviously Kevin does not care about others in Bermuda, in the BTA, companies that deal with the BTA and other Bermuda companies and American tourists that do not share his opinion. Kevin does not understand how expressing his personal opinion in public can affect the overall performance of the BTA.

Sometime in 2017 Trump will send a new Consulate General to Bermuda and this person will not share Dallas' opinion. The BTA CEO and the U.S. Consulate General must work together for the benefit of Bermuda and Bermuda tourism.

Hanbury didn't understand the history of Bermuda tourism but his DC experience did help to keep his personal opinion in-check most of the time. It appears Kevin feels his BTA CEO position allows him to express his personal opinion more than his previous position.     

If Kevin was really paying attention to the mistakes Donald Trump is making on social media he would recognize he has gone down de same road.               
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« Reply #305 on: January 23, 2017, 04:15:32 PM »

https://vimeo.com/195862667

http://bernews.com/2017/01/horseshoe-bay-beach-works-commencing-tomorrow/

After all the 'beach economy" surveys that have been done over the years the BTA has created another "make work" project for 10 staff members. Now the BTA and the Government are making it easy for the private sector to take advantage of the bargain beach deals.

More joining the BTA social circle and feeding the BTA events.  lmao 
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AMCAN
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« Reply #306 on: January 25, 2017, 12:22:19 PM »

 http://www.royalgazette.com/news/article/20170125/pac-examines-bta-spending

This meeting will start around 2:30 and be over by 4:00 with little in-depth look into BTA expenses. The BTA will come with lots of looky looky at what we have done and comparing BTA with BDoT. BTA has lots of spin for their ROI but have never come out with hard facts and numbers for some of their major schemes to prove the ROI. Ms. Isley micromanaged BTA in 2015 and 2016, she should be on the spot to answer 90% of the questions.

PAC should request BTA provide staff expense reports for 2015 and 2016 that can be reviewed and reported on at a later date. Kevin Dallas said he was in favour of transparency, this would be a good time to prove it. 

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AMCAN
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« Reply #307 on: January 26, 2017, 10:36:05 PM »

Karla Lacey and Duncan Beveridge represented the BTA at today's PAC review of BTA 2015 financial. Karla attempted to give an opening statement but Furby asked her to wait until the end, committee questions were more important.

Furby pressed Karla on claims by various BTA staff that BTA funding was far less than BDoT. Furby advised that BDoT had more coming out of their budget that is no longer required to cover. Karla had to back track and said she was not aware of that and had no way of knowing. Furby told her it was all public information, BTA had access to the information and if they did a proper comparison BTA gets more funding than BDoT.

Furby said based on accurate budget comparisons BTA ROI is only 12 to 1 and not 15 to 1 as BTA claims. No response form Karla or Duncan. Oops!! Furby also questioned staff cost of BTA vs. BDoT and it finally settled that BTA is 18% and BDoT was 14% of budget.

Glen Smith attempted to ask a question comparing BTA 2015 and BDoT 2007/2008 but he was so intent on praising the BTA his question got jumbled up. Someone asked why there was no 'Website' item in 2014 but in 2015 it was more than $1M. Karla broke it down and approximately $500,000 was actually for new website study, no mention of new website cost which should show up in 2016.

Another question was about staff bonuses and there was a lot of explanation by Karla that only seemed to not provide a direct answer and finally settled between $174,00 and $186,000. Both Karla and Duncan kept repeating that no bonuses were paid in 2016 but finally had to admit that everyone on the payroll on December 31st. was eligible and when Board made decision based on 2016 numbers bonuses would be paid but not recorded until 2017.

When asked about hotels paying their BTA tax on time Duncan quietly said it had been a hard year for hotels and some were slow in paying up. Didn't BTA claim hotels had banner year profit wise? Karla was asked how BTA confirmed if BTA efforts or some other entity was responsible for the increase in tourists, she had no answer and didn't come prepared for that question.

Karla was also asked why BTA was not sending those who wanted to start tourism business over to the Bermuda Economic Development group rather than handing out grants to these start up businesses. Again Karla skirted around and didn't really answer the question.

Another question was on where BTA was in coming up with the revenue initiatives they were expected to come up with. Karla said there are proposals before the Government but she did not elaborate. Furby reminded Karla and Duncan that all BTA funding comes from the Government, the BTA tourist tax was gifted from the Government. Karla tied to argue the point but lost.

Cole Simons interrupted Furby to thank BTA for their efforts in getting all the magazine accolades for Bermuda. Furby did remind him that BTA pays for a lot of ads and Karla covered it with saying not all ads were paid for by BTA. Of course Karla didn't mention that BTA's ad agency(s) and PR agency claim they have set up a number of these magazine articles and of course paid for them.

Karla finally got to give her opening comments at the end and she spent 5 minutes trying to use the analogy that BTA was like a family company that sold cell phones and when they needed expert help they realized they were the experts. Nice story but not sure it was appropriate.      
« Last Edit: January 27, 2017, 11:30:53 AM by AMCAN » Logged
AMCAN
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« Reply #308 on: January 27, 2017, 02:36:47 PM »

Furby started the PAC questioning by asking Karla how BTA claims they are an independent organization and not a government organization when they are funded by the government? Furby reminded Karla that independent organizations do not appear before the PAC committee. Karla's reply was that the BTA Act referred to BTA as independent but the AG made the correlation that BTA was a public authority. (Interesting too is the claim by the Office of Ombudsman that BTA does come under their authority being either a government board, government department or public authority.)

Karla had the audacity to repeat a few times "BTA was in full compliance with PATI". Guess Karla hoped no one would reminded her that back in late 2015 BTA had refused to provide information to PATI so PATI could fulfill request by ZBM regarding BTA bonuses. Tari Trott's video explains what ZBM had asked PATI for and why BTA claims they did not have to provide the information. BTA claimed bonuses were "an extension of employees salaries".   

https://www.youtube.com/watch?v=RfdX-w3FR7I

OK, BTA is a public authority so it is time for BTA staff salaries, bonuses and expenses to be avilable to the public like all other government entities.



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AMCAN
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« Reply #309 on: January 27, 2017, 03:21:09 PM »

Taking a closer look at BTA staff bonuses, Duncan and Karla tried to spin "no bonuses were paid in 2016" hoping that Furby would not push for further clarification. Karla said bonuses are based on the BTA performance increase and all employees on the payroll as of December 31st. were eligible including Hanbury. Karla was reluctant to go any further but Duncan finally confirmed that the BTA Board would have to approve any bonuses and would not be included in 2016 Financials. Has the BTA played with how they show bonuses on their financial statements? Probably!

So BTA makes all their looky looky performance claims without any oversight or accountability and minimum transparency while the BTA Board, who is not accountable either, approves their bonuses. Face Palm

It has become obvious that BTA has built an empire that has become a monopoly and damn few are willing to challenge the BTA or the Government for allowing the BTA to operate without any accountability. BTA found the best way to silence any stakeholder questioning BTA's performance is to bring them into the BTA Social Circle and let them feed from the trough too.

The PAC committee got to ask some questions but the allotted time and OBA PAC members didn't allow for much detail. No one questioned the huge BTA deficit, why not?     
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« Reply #310 on: January 30, 2017, 02:15:47 PM »

When Karla appeared before the PAC Committe she tried to limit the fact that BTA does pay for a number of the magazine articles covering Bermuda. BTA continues their looky looky campaign and the agencies that actually doing all the work are continuing to making sure the world knows what they have done for Bermuda and the BTA. Here are a few examples:

https://www.turnerpr.com/case-studies/bermuda
Outside Magazine – the go-to guide for outdoor adventurers – released its annual Best of Travel issue, with Bermuda named “Best Island.” Men’s Journal took a running jump off a Bermuda cliff and included Royal Admiralty Park in its roundup of the 20 Most Adventurous Beaches in the World. The Wall Street Journal touted the island as “the new destination for adrenaline junkies.” In addition to national outlets, more niche publications play an ongoing key role – as shown by Triathlete Magazine casting Bermuda in a starring role for its annual Swimsuit Issue.

http://leaddogclientpartnerships.tumblr.com/post/150125132150/surprised-unsuspecting-uber-riders-with-a-trip-to#
LeadDog conceived, developed and produced Bermuda Tourism Authority’s Summer Fridays campaign, an initiative geared towards reaching millennials in NYC and beyond.
In addition to creating a strong influencer strategy and activating at partner events like La Nuit en Rose, LeadDog negotiated and managed partnerships with trending brands such as Uber, Equinox, Daybreaker and Refinery 29 to drive buzz and awareness around Bermuda as a luxury travel destination. LeadDog’s partnership with Uber brought unsuspected Uber riders to Bermuda, just for using riding with Uber that day!

http://www.mmgyglobal.com/work/bermuda-tourism-authority/
Bermuda’s new brand was introduced in television spots during the Oscars® as well as through print advertisements on various publications, including USA TODAY, Afar, Travel & Leisure and The New York Times.

Next time BTA appears before PAC maybe Karla or Kevin can explain why BTA staff is getting credit for doing the work that is actually being done by outside agencies? It doesn't take much too see that a number of BTA projects are nothing more than "make work" projects to keep some staff busy but have no visitor ROI.

If the BTA is going to use outside agencies to do the work that is producing the results BTA is taking credit for the BTA Board should take this into acount when they calculate the 2016 bonuses.   
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« Reply #311 on: February 01, 2017, 12:48:10 PM »

http://www.royalgazette.com/news/article/20170201/tourism-chief-brands-2017-critical-year 

Kevin continues the BTA spin that BTA budget is only the amount of the grant from the Government. After the BTA visitor tax the BTA had approximately $29M to work with in 2016 not the $22.45M Kevin wants the public to believe. It appears Kevin will continue building the BTA empire. 
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« Reply #312 on: February 01, 2017, 01:03:20 PM »

http://bernews.com/2017/02/bta-marketing-agreement-focuses-italian-tourist/  How much did BTA spend in Italy before they realized the negative ROI? Even the Destination Sri rep knew it was a lost cause.

BTA should be looking at how they are focusing their marketing in Canada too. There is no need for a BTA Canadian Director and a BTA office that no one can find. BTA and BDoT before them wasted millions in Canada on dog & pony shows and parties that never had a positive ROI. Any sales and marketing in Canada could easily be done from NYC or even Bermuda.   

BTA should have a look at their UK marketing too!
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« Reply #313 on: February 01, 2017, 01:18:31 PM »

http://bernews.com/2016/12/tourism-authority-rfp-for-social-media-agency/

This might help explain BTA's constant plea for more funding, they keep hiring more outside agencies to do the job that BTA staff should be doing. Next they will be advertising for a warm body to join BTA and liaison with the social media agency.
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« Reply #314 on: February 01, 2017, 02:04:27 PM »

Kevin Dallas did a Bernews video interview with Jeremy Deacon this morning at the BTA office. Let me start by saying that Kevin should never have done the interview looking as shabby as he did. He was wearing deck shoes, no socks and the bottom half of his pants legs were wet. Evidently he had been out for a ride on the Kinezumi Water Sports machine and didn't come prepared with the right clothes for either the water or the interview. Bad impression!

These are some of Kevin's comments I found interesting. Appears that Kevin wasn't keen on Hanbury's exit interviews with RG and Bernews. Kevin "thinks" he is up for the job and will carry on building the BTA empire building.

Kevin believes BTA needs to better focus their market but he didn't give any examples. Does not believe vacation rentals can self regulate, are operating against existing laws and need to be taxed.

Booking for AC35 is strong but not overbooked and BTA did not expect that Bermuda would be overbooked. Seeing that some regular visitors will skip 2017 and return in 2018. Bermuda will see a different type of visitor in 2017 and they will continue the growth. Bermuda has enough infrastructure to handle AC35. Concerned about Bermuda being prepared to provide the level of service that all visitors will expect.

Most Bermuda hotels ARE NOT profitable. So most Bermuda hotels are not profitable but for 8 months in 2017 they have joined the BTA 50% Off Pink Sale. No wonder Bermuda tourism is a wreck!
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