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Author Topic: Bermuda Tourism Authority  (Read 50132 times)
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AMCAN
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« Reply #330 on: February 15, 2017, 07:09:53 PM »

http://www.gotobermuda.com/sites/default/master/files/q4_2016-tourism-measures-public.pdf

http://www.gotobermuda.com/sites/default/master/files/2016_visitor_arrivals_report.pdf   

BTA keeps changing their report methodology for better looky looky and seeing that BTA released December, Q4 and 2016 Yearly report all on the same day I can't be bothered trying to compare numbers as BTA makes them look the way they want anyway.

Some obvious ones are Canada and UK where BTA has wasted hundreds of thousands just in 2016 in these markets that cannot be justified at this time.

The Longwoods Report had Toronto at the lowest too but BTA can't get the message. If this ad campaign in NY, DC, Chicago, Toronto, Philly & Boston that BTA claims was so successful why did Boston show a much lower increase than NY, Hartford and DC in air leisure visitors? The Chicago numbers only increased by 270, that would not be a positive ROI for the ad campaign for sure. Ontario numbers went down by 244, again no positive ROI.

 
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« Reply #331 on: February 16, 2017, 12:35:55 PM »

http://bernews.com/2017/02/bta-leisure-air-arrivals-surged-17-last-year/

http://www.royalgazette.com/tourism/article/20170216/young-travellers-boost-tourism-figures

More looky looky from Kevin, Vicky and Pat using numbers and comparison years 2015 to 2007, whatever looks the best. Very few challenge the BTA spin because obviously they don't care and many can't think beyond GlobalHue days.

Kevin says hotels are not a point where they are "sustainable and profitable" but BTA has hotels doing an 8 month 50% off Pink Sale in a year that was supposed to see no "shoulder season". Why would any one want to build a hotel in Bermuda?

Vicky brags about Longwoods survey and the increase in visitor spending but she left out that Longwoods based their figures on data supplied by BTA. BTA visitor spending data comes from unknown number of visitors who reply to BTA after they get home. BTA's consultants take a couple of percent of these returns and make a guesstimate of their spending.

Pat talks about all these young people coming to Bermuda in sports groups so BTA can do more looky looky they are attracting younger people. BTA and stakeholders are bringing in these sports groups and like the free trips that BTA arranges for hundreds of media types, fashionistas, travel groups, Uber groups, and others, they are young and did not choose Bermuda, Bermuda (BTA) chose them. Kevin is off to a good start to maintaining the BTA spin and party atmosphere.

Again, BTA will destroy Bermuda tourism.             
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« Reply #332 on: February 17, 2017, 10:39:40 AM »

http://bernews.com/2017/02/fahy-re-awakening-of-this-important-industry/

Fahy reawakens every so often to give one of his BTA prepared looky looky interviews. As usual not much detail, just throw out a few names like Ritz-Carlton and St. Regis but nothing to indicate which decade one of these hotels may appear on the Bermuda horizon.

http://bernews.com/2017/02/shadow-minister-comments-on-tourism-figures/  

This bit from Jamahl would fit better under Demise but might as well keep all the BS here. Can't be bothered trying to figure out what Jamahl is trying to say but it kind of fits with what Fahy is saying.....all BS. lmao Like Fahy and the BTA, Jamahl wants to spend more BTA funding in Toronto and Montreal thinking it will increase the number of Canadians coming to Bermuda which is like the old adage "trying to sell ice to the eskimos".

Oh well it will be fun if the PLP win the next election they will destroy tourism before the BTA does.  Devil       
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« Reply #333 on: February 18, 2017, 02:08:06 PM »

http://www.royalgazette.com/news/article/20161209/bta-appoint-director-of-sales-and-business-development
https://searchwide.com/wp-content/uploads/2016/08/SearchWide-Bermuda-Tourism-Authority-Position-Overview-1.pdf

The search for the BTA Director of Sales & Business Development, aka: Events Director or another helper for Ms. Isley, closed back in September. No doubt BTA wanted to wait until Kevin Dallas was announced as new CEO before they announced this new Director position and not "vacant" as reported by RG.

It must be a coincidence that Kevin was working for South Africa Tourism too. However, is it a coincidence that Ms. Saeger and Ms. Isley have a mutual connection to Londolozi a South African safari lodge Ms. Isley and campanion visited in April? Devil

Was Ms. Saeger in Bermuda last month for the inaugural Bermuda Event Advisory Board dinner(s)? What was her previous Bermuda knowledge?  Wave

It would take a lot more than the posted BTA Director $125,000 salary to give up a position after 10 years. Multiple bonuses and a guaranteed term would be required too. Even if Kevin brings in BTA compensation transparency it won't matter, they have their guarantees in place.

Wonder if the BTA empire social structure is complete or is it still a work in progress?      

Just curious, why did Karen Darrell leave this position with BTA? Why didn't BTA say Ms. Saeger replaced Ms. Darrell? Why didn't BTA find another Bermudian for this position?
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« Reply #334 on: February 18, 2017, 03:31:43 PM »

I am really surprised so few have challenged BTA's claim based on the Longwoods report that the $1.3M ad campaign brought in 24,500 more air leisure visitors. In 2015 BTA spent $16.3M on sales & marketing and the ROI was negative. Making a safe assumption that BTA spent at least $16.3M in 2016 how many air leisure DIDN'T the remaing $13.6M bring in?? It is ludicrous what Bermuda taxpayers accept from the BTA!
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« Reply #335 on: February 19, 2017, 01:44:54 PM »

https://www.fara.gov/docs/430-Supplemental-Statement-20150821-25.pdf
https://www.fara.gov/docs/430-Supplemental-Statement-20160219-26.pdf 

https://www.fara.gov/docs/430-Supplemental-Statement-20160822-27.pdf

https://www.fara.gov/docs/430-Supplemental-Statement-20170202-28.pdf   

https://www.fara.gov/docs/430-Supplemental-Statement-20130725-21.pdf   

These FARA documents from BTA NYC reporting Expenditures in US in 2015 & 2016 and BDoT NYC reported Expenditures in US Jan.- Jun. 2013. Evidently BTA changed the method for reporting and doing an direct comparison of the BDoT cost of the NYC office can't be made.

The BTA reporting method added the "office/real estate" cost which averaged $36,200 per month just for the space. However, the BTA NYC "travel & entertainment/travel & subsistence" increased from $25,626 in 2013 to $142,081 in 2015 and $250,127 in 2016. That is a lot of frequent flyer points! Wonder how BTA NYC travel costs compare with the Premier & Ministers?  Devil

The Government should be demanding the BTA provide full ROI on the NYC office.
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« Reply #336 on: February 20, 2017, 08:16:30 PM »

http://bernews.com/2017/02/bta-introduce-new-marketing-plan-for-rail-trail/

Why isn't Pat a civil servant working for the Government since her projects would be better served by the government. If BTA feels this type of project falls under their mandate they should have made sure the Trail was fixed up and cleaned up, FIRST. Recent online visitor "Railway Trail" reviews include words like; choppy, garbage, overgrown and obstacles.

Why aren't the tour operators that will benefit from this project working as partners? Ooops I forgot, they are "experience partners" and feed at the BTA trough.

There are areas all over the Island that need litter/garbage and vegetation cleaned up before being showcased to the world during AC35. Chances of an island wide cleanup before AC35 are slim and none.

RAIL TRAIL Thumbs Down ------ RAILWAY TRAIL  Thumbs Up   
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« Reply #337 on: February 22, 2017, 04:32:42 PM »

In the past 10 days BTA has posted 8 times on the Bermuda Tourism Authority Facebook about the "Rail Trail" and the maximum number of LIKES has been 9 and the maximum COMMENTS has been 1 on each of the 8 pictures.

Earlier today Bermuda Tourism Facebook posted a picture of loquats and already there have been 177 LIKES, 12 COMMENTS and 10 SHARE. A guesstimate would be the loquat picture may have cost BTA $100 and has reached well over a hundred thousand viewers in roughly 4 hours.

The Rail Trail with all the BTA costs and the Government costs will probably approach $100,000 and there has been no mention of the new Rail Trail on the same BT Facebook page as the loquat picture.

The BTA uses the BTA Facebook page to feed their self-promotion with more looky looky at what we are doing. All these so-called social media experts in BTA from the CEO on down and not one of them has the intelligence it takes to understand they have taken the self-promotion looky looky so far beyond their mandate that BTA will never show a positive ROI for this expense.  Face Palm     
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« Reply #338 on: February 23, 2017, 01:16:30 PM »

http://www.royalgazette.com/tourism/article/20170222/simmons-islands-air-tourism-still-flagging

In NYC it was announced back in early December 2016 that Bermuda and Miss Vicky were getting awards on Feb. 21st. and BTA waited too long to make the announcement and it gave Jamahl an opportunity to come out with his last minute diatribe.

It is so easy to challenge BTA's looky looky but it is obvious Jamahl does not take time too do it. Jamahl's BS only helps the BTA to look better than they are. The BTA should be thanking Jamahl for his help because if the Opposition ever gets a Shadow Tourism Minister that wants the BTA too be transparent and held accountable, the BTA would have to hold a weekly news conference to justify themselves.

John Barritt said the transparency and accountability of the BTA and the ACBDA needed watching and the Opposition should have been doing exactly that, but they failed as usual to capitalize on the opportunity.         
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« Reply #339 on: March 01, 2017, 12:34:14 AM »

http://bernews.com/2017/02/bermuda-wins-four-travel-industry-awards/

BTA continues their looky looky when it comes to their self-promotion at the HSMAI Awards. The Gold and Silver awards for "Out Here" was the work of MMGY Global and the Platinum award for "Finding an Island's Adventurous Side" was work by Turner PR.

To be fair since BTA did hire MMGY and Turner to come up with the ideas and get them into the market it would be a team effort. But as usual BTA wants to claim they were the lead in earning the awards when they were at best part part of the team. On social media both MMGY and Turner have been more clear/fair about their partnership with BTA.

MMGY nominated Vicky Isley for the "Top 25" award but no BTA acknowledgement and no photos of BTA and MMGY with awards. BTA did have photo with Turner and the "Best of Show" award. Turner exec had to remind BTA exec on social media that award was for the BTA & Turner team, not just the BTA.

The awards night would have cost BTA (20 people) approximately $25,000, how do they justify the ROI for the night?          


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« Reply #340 on: March 02, 2017, 01:32:09 PM »

It is past the ridiculous point with BTA and "The Rail Trail" with BTA giving away pink, turquoise and black rubber wrist bands with "RailTrail" on them. On Sunday BTA will host/sponsor "Rediscover the Rail Trail" event from the Arboretum to the Shelley Bay Field.

Like almost every project by Pat Philip-Farin this is directed at locals and has zero chance of bringing in one visitor just for the event. Just another BTA looky looky directed at locals!

Raising the awareness of the "Rail Trail" is good but if BTA doesn't get the message out to visitors/potential visitors then they have wasted thousands of dollars and hundreds of staff hours. BTA continues to us the BTA Facebook site that now has some staff members showing they "like" the wrist bands. lmao The BTA website has info on the "Rail Trail" if you search enough you may find it. Where is the message?

This is the same as Pat's "Bermuda's Best Fish Sandwich" project great to raise the awareness but thousands of dollars and hundreds of staff hours could have given every visitor a chit for a free fish sandwich and turned a negative ROI into a positive ROI.

BTA continues to get away with not having to provide the public with any detailed ROI info on any of their schemes. From Kevin's comments he doesn't think the public is entitled to the information either.       
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« Reply #341 on: March 02, 2017, 07:50:37 PM »

http://www.royalgazette.com/news/article/20170302/companies-seek-standards-certification

This has to be the dumbest thing ever done by the BTA or the BDoT and not stopped by someone in Government with enough common sense to see what a waste of time and money it is and the damage it can do.
According to the Bermuda Tourism Authority, the certification scheme is intended to help ensure a consistently high standard of service, with certified businesses gaining benefits including staff training and leverage for marketing and promotion.
So industry business owners and managers if you want to feed at the BTA trough you will require National Service Standards Qualification. BTA and mystery shoppers are going to decide who gets certified. OMG  lmao

Of course there will have to be a BTA re-certification every so often.

What does BTA plan to do when the reviews on TripAdvisor, Expedia and others do not agree with the BTA certification??

Looks like BTA finally found a job for Karla and of course we can expect the BHI to do the training. Face Palm BTA is becoming mafia like, wanting control of anything and everything related to tourism.

I'll say it again, the BTA will destroy tourism in Bermuda.
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« Reply #342 on: March 03, 2017, 09:27:00 PM »

https://mobile.twitter.com/ElizabethEThorp/status/836656809775595523/photo/1       

Recently Kevin Dallas was attempting to convince RG readers by commenting that he was flying coach and staying in an Embassy Suites in an upcoming trip to Ft. Lauderdale. Ironically the day after Kevin was hosting a luncheon for Vicky Isley's DC media friends at Fiola Mare DC, one of DC's finest restaurants. Glenn Jones and Tiffani Cailor were tagging along too. Estimated cost for the luncheon is $5,000 - $6,000 and $2,000 more for travel expenses for the four. Wonder what Kevin's frugal ROI would be for the luncheon??  Devil 
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« Reply #343 on: March 04, 2017, 01:05:18 PM »

https://www.instagram.com/pattisonoutdoor/

BTA continues to follow the worn out marketing schemes started by BDoT in Toronto and wraps another street car. A friend brought it to my attention and thought it should have been better thought out as to how it fit on the street car so that "Bermudaful" is more noticeable. What is strange too is Vicky Isley and Glenn Jones a year ago were spreading the word amongst BTA staff not to use "Bermudaful", they didn't like it.

Why did BTA only publish a picture of the inside banner and not the wrapped street car?? Typical of BTA they publish just enough to show they are doing something but shy away from the big expense items that might raise questions. 

Total cost for ad wrap on TTC street car for 4 weeks will be $30,000 to $35,000 US and 100 of the ad banners inside the street cars will be $11,000 -$12,000 US. BDoT, Transport (WestJet subsidy) and BTA have spent millions in the past decade in Toronto on dog & pony shows and various marketing schemes. BTA has Canadian Sales Director with an office in Greater Toronto Area with salary, expenses and office expense eats up approximately $250,000 per year.

Number of Canadians travelling to the US is constantly increasing in spite of the crappy Canadian Dollar, both WestJet and Air Canada have increased their routes into the US. 70% of the Canadians flying to Bermuda are flying out of Toronto and 95% of those know about Bermuda and not from any ad.

Talk to travel agents in GTA and and 99% of them have had no direct contact with BTA. A lot of Canadians still rely on travel agents and like BDoT, BTA only entertains a few of the top agencies and and their usual media types too. Instead of getting out and selling Bermuda the BTA believes the party approach with upscale luncheons, dinners and dog & pony shows will do the job. There is little to no incentive or help for GTA travel agents to sell Bermuda.

BTA is clueless when it comes to understanding how to get the best return from Canada.             
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« Reply #344 on: March 05, 2017, 03:06:28 PM »

http://www.gotobermuda.com/sites/default/master/files/jan-2017-tourism-measures-public-mar02_0.pdf

January "Tourism Measures" look good until a closer look raises some questions. If you look at how BTA was "measuring" starting in 2015 up until now it is easy to see how BTA manipulates the numbers and comparison years to show the highest percentage of increase. BTA's favourite manipulation is with Total Air Arrivals vs. Vacation/Leisure Air Arrivals but when it comes to the net economic impact to Bermuda the Total Air Arrivals is the only true "measure".

In January BTA was claiming 17% surge in 2016 Leisure Air Arrivals and comparing them as highest since 2007. Nowhere does BTA measure the effect of hotels dropping room rates by 50% for the Pink Sale(s). Looking at Leisure and Business Air Arrival numbers the cheaper rooms helped a lot to increase the numbers.

If you compare 2007 Total Air Arrivals 305,572 vs. 2016 241,471 there was a decline in air arrivals of 64,101/25%. For January BTA uses 2015 and 2016 as comparisons. If BTA would use 2007 comparison again for January 2017 there is a much different result, Total Air Visitor Arrivals January 2007 -10,508 and 2017 - 8,893 there is still a decline of 1,613/18%.

Under Air Statistics the percentage of seats sold (passenger load) has remained at 60% YTY which is below the average break-even load of 70%-72%. How much is Transport and BTA subsidizing the airline?

Hotel occupancy (% rooms filled) for all of 2016 was 57% and January 2017 was 35% which explains why Bermuda hotels are not profitable. That 57% equals 1,680 the average number of rooms filled, sad.

The length of visitor stay continues to decline YTY in spite of BTA claims. If length of stay is declining the amount visitor spends has to decline too.
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